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Masterclass Brochure

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    Masterclass Brochure Masterclass Brochure Presentation Transcript

    • Masterclasses Directory
    • IntroductionThe London Speaker Bureau has the most extensive speaker and masterclass network in the world. In an ever moreconnected and changing environment, organisations increasingly require outside experience to gain knowledge andinsight. Our uniquely international structure enables us to offer our clients a distinctive resource of senior figures frombusiness, politics, academia and society.We are encouraged by the popularity of our masterclasses, which are designed on each occasion to match the specificneeds of the client group and the organisation. The masterclasses are taught by proven leaders in their respectivefields of interest.If you would like further information about our masterclasses please contact Tom Kenyon-Slaney at: 020 8748 9595or email: tom@londonspeakerbureau.co.ukHead OfficeThe London Speaker BureauElsinore House77 Fulham Palace RoadLondon W6 8JAUnited Kingdom+44 (0)20 8748 9595www.londonspeakerbureau.co.ukLONDON • DUBLIN • PARIS • FRANKFURT • STOCKHOLM • ISTANBUL • CAPE TOWN • DELHI • HONG KONG • KUALA LUMPUR • RIO DE JANEIRO 1
    • Range of ServicesBusiness and Motivational Personalities for Advertising and PR Campaigns • Chief Executive and Board-levelMentoring • Conference Facilitators • Senior Executive Search • Government and Civil Service Briefings • Individualand Group Training • Keynote Speakers • Masterclasses • WebinarsOur International Network of Offices LONDON Masterclasses Dominic Alldis Sahar Hashemi David Clutterbuck Gareth Jones DUBLIN Greg Clarke Andrew Keen KUALA LUMPUR Joe DiVanna Charles Leadbeater RIO DE JANEIRO Adrian Furnham Chris Parry PARIS HONG KONG Jonathan Gabay Nenad Pacek FRANKFURT DELHI Anil K. Gupta Ruby Wax STOCKHOLM Mike Harris Mark Wilcox Patrick Harris CAPE TOWN ISTANBUL2 3
    • Masterclasses MasterclassesThe Music Metaphor - Leadership, Collaboration and Creativity; The Leader as Coach and MentorBringing an Artistic Perspective to Business OverviewOverview Recent research shows that the most significant common factor differentiating high performing leadership teams from less effective teams is the attention and time they devote to coaching and being coached.Leadership, collaboration and creativity are familiar buzzwords in today’s business climate. Fostering these skillscontinues to be a key priority for any dynamic organisation wishing to attract and retain talent, enhance job satisfaction Increasingly, top teams realise the need to have more than a grasp of the fundamentals of coaching and mentoring.and improve productivity and economic performance. They need sufficient skill to be role models for good developmental practice in respect of both themselves and other people. It’s not that they have to become professional coaches but instead up their game sufficiently to respond to aThe Music Metaphor is an original and effective approach to executive development and provides a new paradigm wider variety of situations and be able to help others achieve a deeper level of reflection about their personalfor these business concerns by exploring parallels from the world of music: the conductor or “maestro” inspiring an performance and their careers.orchestra; jazz musicians improvising together in a band; the composer creating a piece of music to engage his or heraudience. By blending the aesthetic and emotional richness of music and the arts with the strategic and operational This workshop draws on the extensive research and experience of one of the foremost authorities in the field. It buildsapproach of business, participants can refocus their approach to leadership, collaboration, listening, decision-making, on leaders’ existing skills and experience as coaches and mentors to equip them with a custom selection of tools andtalent-management and the pursuit of excellence. techniques they can apply both inside and outside the organisation. It is stimulating, challenging, fast moving and intensely practical – combining the latest in current theory with processes that can be shown to work. Dominic Alldis David Clutterbuck Dominic is a jazz musician, orchestral conductor and business speaker. For over 15 years he David has written or co-written 50 books, of which 14 are on coaching or mentoring. He is has been introducing the corporate world to The Music Metaphor. His unique approach has Visiting Professor of Coaching and Mentoring at both Oxford Brookes and Sheffield Hallam been experienced by an impressive list of worldwide clients including WPP, Deutsche Bank, Universities and Lifetime Ambassador for the European Mentoring and Coaching Council. Credit Suisse, Morgan Stanley, Barclays, Siemens, Accenture, Booz Allen, Oracle, eBay, A serial entrepreneur, he has helped hundreds of companies around the world design and Rolls Royce, EADS, GE, Diageo, Unilever, Danone, L’Oreal and LVMH. implement effective mentoring/coaching programmes. He also works widely with top teams and boards to help them challenge themselves. He is an intensely stimulating, thought- provoking and humorous speaker, with a talent for making complex ideas accessible.The masterclass covers: Benefits: The masterclass covers: Benefits:What happens when we think of ourselves as This interactive masterclass will give participants the How and when to use techniques in coaching A clearer understanding of how to use coachingartists and our customers as our audience; tools to examine their own leadership, collaboration and mentoring; and mentoring behaviours to stimulate personalHow can an artistic perspective improve and creativity skills through both a ‘classical’ and Introduction to a selection of techniques most and organisational change.productivity and business performance; ‘jazz’ lens. relevant to issues participants have encountered Increased confidence in using the coachingHow the conductor of an orchestra leads his or her The day will consist of a combination of live in their roles as coaches and mentors; and mentoring skills they already possess.‘team’ towards an inspirational performance; performance, audio and video examples, thought- Opportunities to practice and reflect upon some Simple but effective tools they can use immediately. provoking discussion, as well as interactive exercises. of these techniques.What can we learn from jazz musicians who thrive in A portfolio of challenging questions that promotea turbulent environment and continually innovate; Each participant will also receive a signed CD creative, deep thinking. of ‘Songs We Heard’ by Dominic Alldis.How we can bring a ‘jazz’ mindset to our own Practical ways to manage the coaching or mentoringorganisations. relationship to gain maximum impact.4 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 5
    • Masterclasses Masterclasses Greg Clarke Greg Clarke Greg is a trusted advisor to cities and companies around the world. He has visited and Greg has worked in London for 20 years, holding senior management roles at the London Dockland Development reviewed more than 100 cities in a 20 year career where he has held senior level roles in city Corporation, Greater London Enterprise, and the Greater London Authority Group. He has played leadership roles agencies in London and has written extensively about 20 other cities. He has also worked with in London Docklands, The London 2012 Olympics, The Thames Gateway, and many other major projects that are many companies to help them build effective strategies and relationships for working with reinventing London. He has been lead author of 3 London Development Strategies, over a 10 year period, and has cities: including Siemens, Microsoft, EDF, Cap Gemini, Linklaters, Shell, and with International written more than 20 major studies and case studies about London and its relevance for other cities around the world. Financial Institutions such as The European Investment Bank, World Bank, and Inter-American He is the author of ULI’s London and New York in the 21st Century and 20 case studies on London. Development Bank. He is author of City Success: what do the City Indexes Tell Us? and 10 other books about cities. Understanding London: the world’s cityGlobal Cities and Global Markets OverviewOverview Few cities in the modern era have attained London’s success in being a leading international city in five consecutiveGlobalisation has increased the rate of growth and the importance of cities, and fostered the development of world centuries. London’s achievement is based on both great projects and national power, and also on core values of tradecities and global cities such as London, New York, Hong Kong, Paris and Tokyo: places which are becoming the hubs and entrepreneurship, open-ness to the world and its people, and a deep investment in culture and public life.and junction boxes of the new global system of corporate locations, trade, innovation, investment, services, knowledge This Masterclass reveals the secrets of London’s success, and demonstrates how to understand contemporary Londonand governance. The dominance of world cities in the OECD countries and rapid growth of mega cities and new world with its current innovations including large-scale urban regeneration, new London’s new infrastructure, the 2012cities (such as Singapore, Sao Paolo, Mumbai, Shanghai, Johannesburg, Beijing, Dubai, Seoul, and Istanbul), in Olympics, congestion charging, corporate HQs, 42 Universities, 33 municipal governments, parks and green spaces,emerging and developing countries, offer businesses and investors unique opportunities to build value in dense and world famous clusters in finance, law, media, medicine, arts, science, culture and sport.markets. But cities have also to solve problems and challenges associated with growth and companies can help themto do so if they organise in ways which address city challenges effectively. This workshop explores the ingredients oflong term success of cities and the role of business in making cities work; building corporate success in the process. The masterclass covers: Benefits: The day will consist of presentation, debate and This dynamic master-class will encourage participantsThe masterclass covers: Benefits: discussion sessions, individual exercises and small to go beyond received wisdom about London and group work. A collection of slides, articles, case understand the city afresh. The programme is richThe day will consist of presentation, debate and This dynamic master-class will encourage participants studies, and notes with template exercises will be with practical case studies of how London hasdiscussion sessions, individual exercises and small to go beyond received wisdom about cities and provided for the organiser. reinvented itself to become the world’s leading city.group work. A collection of slides, articles, case understand how long term city success is built. The Where does London sit in the global family of cities? The Masterclass is ideal for corporate leaders whostudies, and notes with template exercises will be programme is rich with practical case studies of how need to understand London better, and for cityprovided for the organiser. cities win and business benefits from city success. Why does it succeed an endure? leaders and officials who want to learn from London’sHow globalisation is driving city growth and urban The Masterclass is ideal for corporate leaders who What problems has London solved? innovations and challenges. It will be especially usefuldevelopment. Why and how cities are now essential need to understand cities better ands for city leaders And what must it doe next? to professionals trying to solve the challenges thatto national and corporate success and officials who want to work more effectively with What was the success of London Docklands and cities face.The ingredients of long term success for cities. How business to achieve shared goals what will the London 2012 Olympics achieve?cities organise to face the challenges of globalisation. How is London governed and led? What is London’sHow companies and cities can collaborate together future? What can other cities learn from London?for innovation.How to build a strategy for working withcity leaders.How cities can learn from each other and developnew insights on global imperatives6 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 7
    • Masterclasses MasterclassesGreg Clarke Competitive Strategies for Islamic BanksGreg Clark is an international authority on city development and global events. He has reviewed the lessons form 8 cities Overviewthat have hosted Olympic Games, 7 cities that hosted EXPOs, 12 cities that have been capital of culture, and more than20 other cities and nations that have hosted world cups, summits, and other major events. He is currently leading an Islamic banking is enjoying a renaissance. As Muslims around the world gain greater access to Shariah-basedinternational review of London 2012. He advises nations and cities on how to chose the right event, define the benefits financial services, the nature of competition in domestic markets is undergoing changes. Market growth bringsand legacy, and manage risks well. He also advises on how to win from bidding even the bid does not succeed.He is increased competition, which forces Islamic banks to change how they approach the market, apply technology,author of the OECD’s best-selling book: Local Development Benefits from hosting Major Events brand products, package services and connect with their customers.Winning from Global Events: Olympics, EXPOs, World Cups, Summits,Culture and Festivals. Joe DiVannaOverview Joe is an acknowledged global authority on the Islamic-banking industry. He is the author of: A New Financial Dawn: The Rise of Islamic Banking; Understanding Islamic Banking: TheBidding to host global events is now major industry with a bewildering array of choices and opportunities. Global Value Proposition That Transcends Cultures and How to Run a Bank. He is the co-authorevents such as Olympics and EXPOs are costly undertakings that can yield enormous benefits for the hosting nation of Top 500 Islamic Financial Institutions, an annual supplement published by The Bankeror city if they are managed well. magazine and the Financial Times.But many cities and nations do not pick the right event to bid for, do not bid as well as they might, and even if they winthey do optimise the benefits that a global event can bring. This Masterclass address to avoid wasting public money bypicking the right event, bidding well, and making the most of the event whether the bid is won or lost. The masterclass covers: Benefits:The masterclass covers: Benefits: The State of the Global Islamic-Finance Industry; The masterclass can be one day or a half dayThe day will consist of presentation, debate and This dynamic master-class will encourage participants Competitive Factors and Market Maturity; in duration. Joe has developed a highly interactivediscussion sessions, individual exercises and small to really understand the benefits of hosting programme that gives delegates the skills to Changing Landscape of Competitiongroup work. A collection of slides, articles, case international events, how to decide which events to implement client-focused change and deliver service in Domestic Markets;studies, and notes with template exercises will be bid for, and to build a lasting legacy. The programme and value to Islamic banking customers.provided for the organiser. is rich with practical case studies of how cities and Understanding the Value Proposition He can design the programme for a CEO and a nations have built success through events, and when of Islamic Banking;The core requirements of hosting different Board of Directors, or for individual departmentsinternational events and the bidding processes. and how they have failed. Engaging Customers: Demographics, within an organisation, for example, Customer The Masterclass is ideal for city, national, and Segmentation and Marketing; Service, Marketing, Human Resources.How to define the benefits, impacts, and legacy of theevent: how to plan for them and secure them. corporate leaders who are considering bidding for Innovation and Invention in Islamic Banking international events or want to review their existing and Finance.What goes wrong and how it can be put right before events strategy.it is too late.How to win from bidding. How to organise forsuccess.How to create lasting momentum frominternational events.How to create a long term events strategyfor a city or nation.8 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 9
    • Masterclasses MasterclassesThe Psychology of Talent Management Branding: Real Insights Behind Today’s HeadlinesOverview OverviewHow do you define talent and how do you recruit, select, develop and manage people who are clearly highly talented? Brands are ubiquitous, touching not just businesses but celebrities, politicians and of course, you. But what reallyWhat part does ability and personality and creativity play in real business-talent leaders and how do you assess it? makes a powerful, enduring brand? How, in these days of unbridled cynicism, can your brand be trusted? Is there still space for new brand contenders? And what can be learnt from brands hitting today’s headline news? Respected branding expert and commentator Jonathan Gabay provides practical insights into leveraging your brand’s value as well as understanding how current brand-related news stories affect wider brand perceptions. Adrian Furnham Adrian is a business psychologist at University College London (UCL). He has completed extensive consultancy research with both private and public-sector organisations. He is also an academic who has written over 50 books, is a newspaper columnist and a regular Jonathan Gabay commentator in the media. He travels abroad frequently and is much sought after as a Jonathan is one of Europe’s leading independent brand marketers. He is on the faculty motivational speaker. of the world’s largest marketing training body, The Chartered Institute of Marketing, which also endorses most of his books. Jonathan has written 13 books (three to be published during 2010). He has advised many of industries’ biggest “brand players” in IT, finance, manufacturing, retail, public sector, charities, education, the media (including TV and the web) as well as service companies, on all aspects of creative marketing. Jonathan regularly comments in the national press as well as on Sky News, ITN, BBC, Channel 4, Bloomberg TV and CNN on news-breaking, brand-related, corporate, celebrity, sports andThe masterclass covers: Benefits: political stories.Should organisations have a known talent group that Being clear on a good definitions of talent.people can move in and out of or is this too Knowing what factors to measure in both thedemoralising for those not in this group? select-in and select-out of talent.Most importantly how do you develop talented people The masterclass covers: Benefits: Realising the shortcomings of the performance/to make sure they both fulfill their talent and are highly potential model in terms of categorisation. How to inspire everyone from businesses to Build or rejuvenate your brand.effective in your organisation? customers, to become “brand ambassadors”. Choosing the best developmental strategy for Deliver sustainable and credible brand experiences.Finally what about the dark side of talent and the each candidate. Learn insights from today’s brand newsmakers.derailment of people clearly very talented? Knowing how to manage the expectations and Exploit brand channels including PR, advertising opinions of those in, and not in, the talent group. and Web 2.0 Understanding derailment and how talented How to develop your brand, communicate your people might derail. brand message and inspire everyone associated with your business aspirations.10 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 11
    • Masterclasses MasterclassesGlobal Strategy in the Age of China and India: Leveraging the World’s Two Creating a High Performance EnvironmentFastest Growing Economies OverviewOverview A lot of effort is put into managing financial performance and understanding and mitigating systemic risk. These environments produce predictable but often unexciting results. Attempts to do something new (for example:The coming decade will witness the fastest and most profound change in the structure of the global economy. By 2025 transforming performance in response to strategic threats and opportunities or upping the game on innovation andChina may have caught up with the US to become the largest economy in the world. India is likely to overtake Japan customer engagement) can be daunting. Some issues seem intractable, however much effort is expended trying toby about 2025 and the US by about 2040. resolve them. Leaders, just like their employees, are prone to exhaustion, discouragement and stress. Creating a highThe rise of China and India is a game-changing phenomenon. Given the size and rapid growth of these two economies, performance environment is not merely a matter of frequent doses of inspiration from leaders, or novel coaching,a suboptimal strategy for China and India is no longer a matter of merely leaving some money on the table. Some of training and performance management techniques, or clever strategies, although all can have a role to play. Highthe most common mistakes by multinational companies include: viewing China and India solely from the lens of off- performance environments require leaders to engage in the continual creation of three things: differentiation,shoring and cost reduction, building marketing strategies that are centred around just the rich cities and the top five alignment and outcome-based strategies.to ten per cent of the population, naivete regarding the choice of local partners and treating these two countries asperipheral rather than core to the company’s global strategy. Mike Harris Mike is the creator of three £1 billion organisations, each with an iconic brand and a dynamic and innovative culture. He is the Founder of the two organisations that are Anil K. Gupta generally recognised to have fundamentally transformed retail financial services in the UK in the last 20 years – First Direct and Egg, which he took from a start-up to a billion Anil is widely recognised as one of the world’s leading experts on strategy and globalisation. pound public company in two years. In between he was CEO of UK Telco Mercury He is the author of Getting China and India Right and The Quest for Global Dominance. Communications, where he took on a large-scale transformation of a 10,000 person The recipient of numerous awards for excellence in research and teaching, Anil has been company, creating a high performance environment and building a £2.5 billion consumer recognised by BusinessWeek as an outstanding faculty in its “Guide to the Best Business business from scratch. Mike is currently Co-Founder and Executive Chairman of one of the Schools”. He is ranked by Management International Review as one of the “Top 20 North UK’s fastest growing and most exciting young technology companies, Garlik, which won American Superstars” for research in strategy and organisation. A regular speaker at major the prestigious BT Flagship Award for innovation in 2008. conferences, Anil also serves as an adviser and director for corporations in the United States, Europe and Asia. He is the Ralph J. Tyser Professor of Strategy and Organisation at the Smith The masterclass covers: The class is designed to take four hours but shorter School of Business, University of Maryland. and longer versions can be created. The key principles of creating high performance environments with first hand examples drawn fromThe masterclass covers: Benefits: Apple, Virgin, Google, Microsoft, Procter & Gamble, Benefits: IBM, Innocent Drinks, Pacific Gas and Electric Shifting the perspective of participants about theMany of today’s Western giants that don’t have The factors fueling the rise of China and India. California’s largest utility company as well as First possibility of creating a high performance organisationsolid China-and-India strategies will face severe The multi-faceted opportunities and challenges Direct, Mercury, Egg and Garlik; from: it’s not possible or desirable for us and even if itthreats to their very existence in as little as 10 offered by these two economies.years’ time, as competitors who are making the An introduction to the tools and processes that can was we couldn’t do it, to it’s possible, it’s desirable, The similarities and differences between be put in place to implement the principles in any we can do it.most of China and India mark these companies China and India. organisation; Real-time coaching of individual A breakthrough in a current key business issue facingwith a bull’s eye for annihilation or acquisition. How to design smart strategies to pursue China participants in how to achieve a breakthrough in a real each team and/or individual.This masterclass will cover all aspects of global and India as markets and also to leverage them business issue facing them right now;strategy relevant to the current global business A working knowledge of some of the tools of high for cost efficiency and innovation. An exercise designed to achieve an organisational performance to apply when they leave the classenvironment. breakthrough by applying one of the key principles; (exactly what tools are covered in this way will depend on how the class is tailored). An understanding of what it would take to create a sustainable high performance environment, the people who would be able to help.12 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 13
    • Masterclasses MasterclassesThe Truth about Creativity Switched On - Creating an Entrepreneurial Culture:Overview How to Change from an Employee Mindset to an Entrepreneurial MindsetThinking creatively is not a special skill possessed by a lucky few, it is a talent in each of us to be nurtured and Overviewcelebrated. Yet many of the processes and activities around us stifle rather than encourage creative thinking. Realising Creating an “entrepreneurial culture” is the latest business buzzword. Corporations can no longer rely on being big.and releasing talent effectively has become a bastion of competitive advantage for organisations. In fact, it always has Far more is needed to keep up with the changes: a shift to an agile, creative entrepreneurial culture. This need tobeen critical but organisations do not always know quite how to tackle the subject. Welcome to the Talent Age! In the be more innovative is becoming even more urgent during the latest recession. Sahar’s belief is that everyone hasTalent Age, organisations still say that people are their greatest asset; only now they really mean it. It is individuals, entrepreneurial tools within them. For start-up entrepreneurs these behaviours are activated naturally through theafter all, who stay abreast of lightning-quick market shifts and who invent new ways of remaining competitive. start- up process but for corporate employees they don’t come naturally; however, they can be learned and encouraged throughout the organisation. Patrick Harris Patrick Harris is the former Director of Creativity for the Orange Group. He was co-designer Sahar Hashemi and manager of the corporate strategic think-tank that underpinned the company’s group-wide strategy during the octane-fuelled period of 1998-2002. In 2003 he founded Sahar, together with her brother Bobby, founded Coffee Republic in 1995 and built thoughtengine, a consultancy focusing on creativity, strategy, brand and futures. Patrick it into one of the UK’s most recognised high street brands with a turnover of £30m. Sahar left is a former non-executive Director of France Telecom UK R&D and is a current Director of the day-to-day management of Coffee Republic in 2001 and wrote a best-selling book Anyone Medinge, a brand think-tank focusing on furthering the humanitarian efforts of brands and Can Do It - Building Coffee Republic from Our Kitchen Table which sets out their journey of their organisations. In 2009 he wrote The Truth About Creativity. entrepreneurship. ‘Anyone Can Do It’ immediately reached number one on the Amazon business chart and was the second highest selling book in the UK on entrepreneurship after Richard Branson.The masterclass covers: Benefits:Creative approaches to thinking differently about An understanding of the need and key ways The masterclass covers: Benefits:issues facing your business. Patrick’s background to release talent in organisations. This interactive session will show you how to change Create the belief that you can develop yourensures that experienced-based concepts are thebasis of the masterclass; Greater awareness of individual creative potential. your mental landscape and ignite the dormant entrepreneurial creative qualities. Better developed creative characteristics. entrepreneur/innovator that lies within everyone. Break the habits and thinking patterns that areParticipants apply these concepts to specific issuesthey face, in a real time, hands-on environment; A creative toolkit for use in the workplace. preventing you from thinking innovatively.Topics include Strategic Purpose and Principles Appreciation of traits of creative teams. Adopt the mindset you can use to think likeas well as Creative Tools, Process, Culture and an entrepreneur. An improved ability to make and use creative space.Environment. The masterclass can be tailored for Create an innovative, entrepreneurial cultureuse in teams, projects, departments, or whole within an organisation.organisations. Align your personality and your work so you don’t feel like you are only working for the monthly paycheque.14 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 15
    • Masterclasses MasterclassesLeadership in a New World: Why Should Anyone Be Led By You? Charles LeadbeaterOverview Charles is world renowned and sought after by companies and governments for his expertise on innovation. He first began to write about innovation in the 1980s as the youngest everThe global economic recession has raised fundamental issues about leadership. Organisations that are best placed as Industrial Editor of the Financial Times and then as its Tokyo Bureau Chief. Over the pastwe move out of recession will be ones that take leadership and leadership development very seriously. As employees decade he has published a string of best-selling books, from Living on Thin Air in 1999 to Webecome more sceptical and questioning of formal authority, executives everywhere must ask themselves that most Think in 2008, which explores the way the web is transforming how we collaborate and createdifficult question “Why Should Anyone Be Led By You?” ideas. In 1998 he wrote the British government’s pathbreaking white paper “Building the Knowledge-Driven Economy”. Charles has advised most government departments in the UK and governments around the world on public-service innovation. His work has covered personalisation and increasingly the role of service users in generating solutions to social challenges. He is a visiting fellow at the National Endowment for Science Technology Gareth Jones and the Arts, a long-standing associate of the influential London think-tank Demos and a Gareth’s research interests are in organisational design, culture, leadership and change. He Co-Founder of Participle, the design agency that is innovating new generation public services. has published several books, including The Character of a Corporation: How Your Culture Can Make or Break Your Business co-authored with Rob Goffee and Why Should Anyone Be Led by You? also with Rob Goffee. This latest leadership title was based on an article of the same name which won the prestigious McKinsey Award for the best article in Harvard Business Review in 2001. The theme of authenticity was developed in another HBR article, “Managing Authenticity” which appeared in the December 2005 issue. A recent HBR article, “Leading 1. The New Imperative: Public-Service Innovation Clever People” deals with the special challenges of leading in the knowledge economy. Overview This was runner-up for the 2008 McKinsey Award. Gareth’s latest book Clever: Leading Your Smartest, Most Creative People also co-authored with Rob Goffee and published by HBSP, Innovation will be increasingly critical to improve public services in the face of rising demand for better quality, more deals with the peculiar challenges of leading individuals and teams with the capacity to create personalised services and tighter budgets. Meanwhile new challenges are emerging – ageing, climate change - for disproportionate amounts of value. which traditional public services are ill-suited. Yet few governments have effective strategies for promoting innovation within public services. In this highly interactive masterclass Charles will use bespoke tools to lead you through what itThe masterclass covers: Benefits: takes to create an innovation-rich culture in public service. He will show how the public sectors can learn from the cutting edge of innovation in the private sector to close the innovation gap, exploring in the process the idea of PublicUnderstand their followers needs; Executives will come away with an understanding Services 2.0 in which service users play a much larger role in delivering outcomes. He will show how innovation canIdentifying their own leadership attributes of the role of management and leadership apply to labour-intensive services as much as in new technology, in the public sector as much as the profit-drivenand their allowable weaknesses; development, as well as the know-how and tools private sector. The outcome will be managers and staff better able and more willing to innovate and generate better for successful leadership in the 21st Century. value for money for taxpayers.Improve their ability to communicatewith passion;Learn how to read and shape context;Practice how to get close and how to be distant;Discover their own authentic leadership story.16 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 17
    • Masterclasses MasterclassesThe masterclass covers: Diffusion – with these elements in place it should be 2. The Seven Cs of Innovation: Making Innovation Manageable easier to diffuse an innovation which requires intenseInnovation invariably involves creativity and invention. collaboration between people with different skills.Yet innovation is also a structured process to Overview After an initial phase of creation an innovation needsunderstand problems, generate ideas prototypes and to be passed on to a team of developers to turn a Innovation is increasingly critical to all aspects of business, to generate new ideas, new value from existing assetstest them, develop, refine and deploy them. Charles prototype into a product; scaling however, invariably and to create entirely new markets. Yet the way that innovation comes about, how ideas are generated, tested, refined,will explore the conditions that make this possible in requires further simplifying a service so it can be rejected and developed is still poorly understood. In this highly interactive masterclass Charles will take you throughthe public sector using simple models that are easily adapted to circumstances. what it takes to create an innovation-rich culture in your organisation. He will explore the cutting edge of innovationpractical and easy to apply. strategies – how firms are adopting open-innovation models to draw on ideas outside them and particularly to engage Finally, resources need to be devoted to exit presentSustaining this process involves five main steps: consumers as participants in the innovation process – as well as providing down-to-earth advice on how to get services to make room for the new innovation. These innovation going.Authority – any significant public innovation requires four stages – create, develop, scale and exit – allan “authorising environment” that creates legitimacy require different skills and teams of people.for the innovation. A crucial part of this is the clearand sustained commitment of senior political and Benefits: The masterclass covers: Commitment – ideas do not get turned into actionmanagerial leaders. without commitment of resources, people and Charles will guide you through how companies can passion. Innovators are not just good at ideas. TheyFraming – part of the “authorising environment” Charles’s masterclasses have a track record for both inspiring new thinking and providing practical help for create a culture in which collaborative creativity is are tenacious, persistent, passionate and committed.will be to frame the challenge in the right way: the public authorities seeking innovative routes to service more likely to emerge based on his Seven Cs toquestion we set will determine much of the answerwe get. If the challenge becomes diverted to improvement. innovation: Benefits:improving current services, we shall end up with This masterclass will inspire and inform your audience Crisis – often innovation starts from a response to a crisis, which focuses people on a problem and Charles’s innovation masterclasses have a trackincremental innovation to existing services. We need to take action, showing how innovation can become mobilises resources. record for both inspiring new thinking and providingto frame the challenge – defining the outcomes we a manageable part of public-service leadership. practical help for companies seeking to generate aseek - in a way that directs effort to systemic change. Curiosity – the best companies such as 3M and more innovative culture. It will inspire and inform yourCapacity – to achieve this we need to develop a Google have ways to enable a curiosity culture which audience to take action.cadre of lead users, providers and supports who will allows people to look at old problems in a new light and to seek new opportunities. These tools are increasingly being used in global,shape and spread the innovation, to make it real and knowledge-based businesses and in engineering andto provide much of the early inspiration. Combination – the most effective business architecture to allow virtual teams to work together.Value – the process needs to be underpinned by innovations often come from combining existing ideasgood information flow and a clear assessment of the and technologies in new ways.value for money being created. Part of that will be an Collaboration – these combinations come fromaudit of the costs of current provision. Innovation is finding ways to collaborate with peers, customers,less risky once the shortcomings of current provision suppliers, partners. Innovation cultures allow lots ofare clearer. lateral communication. Co-evolution – the smartest companies evolve with and learn from their most innovative customers. Challenge – ideas have to be challenged to be made strong. Innovation often succeeds only by challenging entrenched ideas.18 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 19
    • Masterclasses Masterclasses3. You Are What You Share: How the Web’s Cloud Culture Is Changing Innovation in the Digital Age: How to Survive and Profit in the How We Create and Share Ideas Transformative Age of Blogs, YouTube, Facebook and TwitterOverview OverviewThe web revolution has only just begun. Already it has wrought huge change on our media, information and cultural Today’s online revolution of real-time communications is transforming both traditional media and the wayindustries, upending traditional models in music, publishing and news and in the process creating new media giants – organisations communicate with their clients and workers. As traditional top-down media is replaced by the real-timelike Google and huge uncertainty. We are only perhaps a decade into a revolution that could take another 50 years of stream of online networks like Facebook and Twitter, all organisations and businesses – from newspapers, advertisingturmoil, upheaval and creativity to unfold; that will change how we learn, hold politicians to account and how we work. agencies and publishing houses to libraries, schools, corporations and governments – are faced with the sameIn this highly interactive masterclass Charles, renowned as one of the world’s leading authorities on the impact of the challenge of trying to manage their message in the midst the cacophonous digital revolution.web on culture and organisation innovation, will explore where the web is headed and what it means As Marshall McLuhan famously predicted 50 years ago, the medium has indeed become the message. But what,for organisations and our culture. exactly, is this revolutionary new medium of the early 21st-century digital age and how does it change the basic rulesCharles will draw on ideas first developed in his international best-seller We Think and further elaborated in his “Mutual about how innovative organisations can and should interact with their customers, partners, citizens and employees?Media Manfiesto”, published by the National Endowment for Science Technology and the Arts and his British Councilreport “Cloud Culture”. Andrew Keen Andrew’s masterclass offers an unvarnished interpretation of today’s seismic media upheaval. As a pioneer of the Internet revolution, Andrew has over 15 years experience as aThe masterclass covers: The emergence of new mutual business models in digital entrepreneur, impresario, writer and broadcaster. In 1995 he founded Audiocafe.com which companies have to share with their consumersThe web’s likely trajectory towards different versions and partners to generate value. In the future more and as CEO and President grew it into a well known, first generation Internet musicof cloud computing in which computing power businesses will be built on communities. This has big business. In 2007 he published Cult of the Amateur, the internationally acclaimed critiquebecomes a commodity, drawn down to different implications for marketing, brand building, corporate of the Web 2.0 revolution which has been translated into 15 foreign languages anddevices. The web will become ever more pervasive; governance and privacy. was short-listed for the 2008 Higham Business Book of the Year award. He writes an internationally syndicated weekly column about technology and innovation for the LondonThe growth of a more personalised, real-time and Daily Telegraph, is a frequent commentator about new media on television and the radio,collaborative web, allowing for more interaction and Benefits: and has keynoted many conferences around the world. His latest book about the businesscreativity; of real-time media is Digital Vertigo. Your organisation will get a deep insight into theThe disruption of established, hierarchical business dynamics driving the web, the implications for our The masterclass covers: Benefits:models – boulders – by the growth of a sea of pebbles culture, consumers and so for business as well. In the How and why today’s digital revolution is as Delegates will have a full understanding of– much small, often user-driven businesses. All new welter of projections and predictions about the web, economically and politically transformative as the digital revolution and will understandmedia businesses will be “pebble” businesses, finding Charles will provide clear guidance – to focus on the mid-19th century industrial revolution; the challenges and opportunities for theirways to link, support or combine pebbles; people and what they are trying to achieve rather Why top-down traditional media is no longer viable organisations or governments.The new cultures of consumption generated by the than the technology – for corporate strategy. in the digital age and how innovative organisationsweb, which focus on search and discovery, sociability should adapt to the challenge of the Web 2.0and creativity; revolution; How the Internet’s Cult of the Amateur author is not only changing media but is also rewriting the traditional laws of marketing, public relations and brand building.20 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 21
    • Masterclasses MasterclassesStrategic Thinking: Future Perfect or Future Tense? How to Dominate in Emerging MarketsOverview OverviewIn developing strategy and assessing risk and opportunity, too many companies and senior decision-makers believe Many companies would like to be successful in emerging markets but often end up holding relatively mediocrethat the future is like the present, only more so – they simply do not “do” strategy. When competing in a world of market positions. Based on two decades of research into key success factors in emerging markets, it is possible to putdynamic change, complexity and frequent shocks, the interpretation and analysis of masses of statistical data is often corporate emerging-market strategies fully on track and in line with best practice. Also, our new proprietary research isinsufficient to divine those aspects of the future that should inform strategy and confer a competitive advantage. showing how key success factors are changing and which strategies and operational approaches will bring success inShort-term pressures such as share price and the next quarterly return always prevent senior decision-makers from the future.thinking strategically; however, in order to acquire agility and build resilience, it is vital that strategy is underpinned by In addition to understanding and implementing best practices, companies must understand which markets will becomprehensive futures analysis and assessment, based on a sophisticated understanding of critical long-term trends, winners and which losers in the short, medium and long term, and why. This is essential for proper allocation ofimaginative interpretation and an intelligent exploration of future scenarios. resources. Also, for any company to be successful in emerging markets it must be able to anticipate changes, risks and opportunities in economic environments. Chris Parry Chris served 35 years in the Royal Navy and is a leading international expert in the fields Nenad Pacek of future forecasting, scenario development and in the strategic planning and assessment of complex, multi-national campaigns and enterprises. He was, until recently, the UK Nenad is the best-selling author of Emerging Markets: Lessons for Business Success and government’s blue-skies thinker and forecaster and has an enviable reputation for his Outlook for Different Markets (now in second edition) and former Vice President of Economist penetrating insight and the accuracy of his analysis of events and the impact of long-term Group’s economic intelligence and corporate-advisory division. He has been a renowned trends on the future. He has also been responsible for the identification and analysis of international-business strategist, international economist, manager, public speaker and strategic military campaigns from both the present and the past. educator for two decades, with extensive experience working with over 300 multinational companies advising them on best business practices, global-economic and business issues as well as external environments around the world.The masterclass covers: Benefits:Chris provides a tailored, interactive and entertaining An understanding of the need for intelligentpackage, in which he formulates and presents interpretation and assessment of all factors likely The masterclass covers: Benefits:probable future scenarios based on those geographic, to impact on the future. Understanding economics of the post-crisis era; Best business practice in emerging marketscommercial and cultural areas within which clients The ability to anticipate and understand risk in its How global-economic developments impact and the very latest trends.and companies are likely to operate. In interactive, broadest sense and how to mitigate shocks. emerging markets; Key success factors for the future.collaborative sessions and dynamic discussion, The identification of opportunities and options thatclients are invited and encouraged to deduce from the Overview of regions and key economies – picking Understanding the future of international business. might not be apparent during conventional analysis winners for strategic planning and growth.analysis and from their own specialist knowledge (both at the global and project levels). What to do during the crisis to be able to emergeprecisely what opportunities and risks the future might stronger when the crisis is over. Dealing with uncertainty and the unknown.hold for their companies and themselves. The aim isto inspire creative thinking by directors and managers Indicators and warnings about how certain scenariosin preparing for a range of plausible futures, in might be developing and playing out.reducing the speed of response to unforeseencircumstances and in exploring beyond conventionallinear thinking.22 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 23
    • Masterclasses MasterclassesCreating Trust in Relationships Making Change Happen: Energising the CorporationOverview OverviewDevelop a human touch when interacting with others and create an intuitive sense of what it feels like to make a Change is everywhere; you can only try to reduce or produce it. In reality there is only one choice: being a master ofrelational connection where both parties are open in an atmosphere of trust. Genuinely interact with employees, leading change is the core competence for all executives and department managers serious about their futures andclients, the public and stakeholders talking “with them” not “at them” this is communication at its most effective. The that of their business.participants will learn the importance of self awareness, self management, social awareness and social management The core of Re-energising is an inclusive leadership approach, enabling people to change using their strengths whilstin order to create successful bond and win peoples’ trust. These factors are necessary to make not only a one-to-one contributing to a clearly articulated challenge and committing to making things happen. Why work against your staffconversation successful but also address a group successfully. when you can work with them to make your organisation efficient and better? Ruby Wax Mark Wilcox Ruby has 25 years of television interview experience both on the BBC and Channel4. Some Mark has over 25 years experience in leadership development and talent management of the shows had up to 13million viewers. Over the years she watched her interview tapes in international roles for companies such as Nestlé and Sony. At Sony he ran an internal many times during the edit and started to deconstruct the interaction to discover why some consultancy supporting organisational change across 23 countries in Europe. Mark now interviews worked and others failed: it was all down to creating a bond based on trust. As teaches change management at the Defence Academy of the United Kingdom for Cranfield’s the interviewer Ruby was the leader: in change of the editing, the filming, the content and MSc programme. He is now a consultant, adviser, facilitator and conference speaker on the guest, whose trust was important to gain in a very short and pressurised space of time. leadership, change and talent management. He is co-author of Re-energizing the Corporation: How Leaders Make Change Happen.The masterclass covers: Benefits: The masterclass covers: Benefits:Clips of Ruby’s interviews, illustrating when she The participants learn how to sculpt and finesse Presentation, question-and-answer sessions; This interactive and challenging masterclasscreated a trusting relationship with a guest and when a conversation for a greater outcome: knowing individual exercises and small group work. will enable participants to examine their ownshe created a “communication car crash”. During the when to go in hard, when to back off, when to use A collection of slides and notes with leadership and how they currently think aboutsuccessful interview the interchange is more like humour and when to take command. If the connection template exercises will be provided; the processes of change in their own organisation.watching two people playing great jazz rather than fails, Ruby presents various tools to be utilised to get A range of individual exercises and thought-provokingplaying each other’s pre-recorded tapes at each other. the relationship back on track. The participants will Re-energizing instead of Reduction, activities will reinforce their learning and stimulateRuby deconstructs both clips to demonstrate moment learn to use the trust they create to inspire, motivate Resizing, Re-engineering, Redundancy! them to think differently about how they can makeby moment what she was thinking and what and win confidence from others. The development of Getting to the concrete challenge - change happen.techniques and tools she was using to make the these skills should be considered The Development the art of Envisioning;interview work. The masterclass will also include of a new muscle. The participants will learn to be Committed people who know why they arepractical exercises such as listening techniques and more aware of how the public perceive them and the process of real Engagement;intuition sharpening to teach the participants how therefore how to present a more human face, utilisingto read other people and understand the intentions humour, curiosity, empathy, intuition and honesty. Making it all happen together on time andunder their words. Sharpening intuition helps to to plan the game of Execution;develop a sense of what “feels right” not by merely Pulling it all together projects, people,reading data but by using gut instincts to and progress.interpret that data.24 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 25
    • Webinars The Future of MoneyWebinars We are delighted to have published a book entitled The Future of Money. James Wolfensohn, the former President ofWeb conferencing is used to conduct live meetings, training and presentations via the Internet. Each participant sits The World Bank, said of The Future of Money. “This series of contributions by distinguished commentators clarifies theat their own computer and is connected to other participants via the internet. A webinar is an efficient way to help causes of the recent economic crisis, analyses the current situation and sets guidelines for future action to overcomeachieve desired results. Each webinar The London Speaker Bureau offers is live and delivered by an expert and they the challenges facing the global economy.”connect speakers (webcasters) with their audience through an innovative, easy-to-use programme. If you would like to purchase copies of the book please email: futureofmoney@londonspeakerbureau.co.ukThe London Speaker BureauWebinars offer:Customised event invitations and reminders.Live and clear video and audio.Integrated Visual Aids where the audience can seethe speaker’s powerpoint presentation.Interaction between the speaker and the audiencewhere audience members enter questions and thespeaker responds.Key benefits:Increased productivity through more efficient Topics covered:conference and collaboration capabilities.Reduces venue and travel costs. Take Control.Increased conversions through advanced Team Work Makes the Dream Work.interaction with clients and potential clients. Creative Thinking.Allows organisations to tap in to a greater pool The Business of the Game.of partners and consultants, regardless of where Achieving Your Goals.they are located. Secrets of Self-Made Millionaire Entrepreneurs.Improved return on investments in marketing, Be the Best You Can Be.training and internal/external communications. The Credit Crunch. Team Building. Money Habits. How to Sell an Idea.26 The Global Speaker Masterclass Directory The Global Speaker Masterclass Directory 27
    • Index Dominic Alldis 4 Sahar Hashemi 15 David Clutterbuck 5 Gareth Jones 162010 Greg Clarke 6-8 Charles Leadbeater 17-20J M T W T F S S F M T W T F S S M M T W T F S S A M T W T F S S M M T W T F S S J M T W T F S S Joe DiVanna 9 Andrew Keen 21A 1 2 3 E 1 2 3 4 5 6 7 A 1 2 3 4 5 6 7 P 1 2 3 4 A 31 1 2 U 1 2 3 4 5 6N B R R Y NU 4 5 6 7 8 9 10 R 8 9 10 11 12 13 14 C 8 9 10 11 12 13 14 I 5 6 7 8 9 10 11 3 4 5 6 7 8 9 E 7 8 9 10 11 12 13 Adrian Furnham 10 Chris Parry 22A 11 12 13 14 15 16 17 U 15 16 17 18 19 20 21 H 15 16 17 18 19 20 21 L 12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20R A Jonathan Gabay 11 Nenad Pacek 23Y 18 19 20 21 22 23 24 R 22 23 24 25 26 27 28 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 25 26 27 28 29 30 31 Y 29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 Anil K. Gupta 12 Ruby Wax 24 Mike Harris 13 Mark Wilcox 25J M T W T F S S A M T W T F S S S M T W T F S S O M T W T F S S N M T W T F S S D M T W T F S SU 1 2 3 4 U 30 31 1 E 1 2 3 4 5 C 1 2 3 O 1 2 3 4 5 6 7 E 1 2 3 4 5 Patrick Harris 14L G P T V CY 5 6 7 8 9 10 11 U 2 3 4 5 6 7 8 T 6 7 8 9 10 11 12 O 4 5 6 7 8 9 10 E 8 9 10 11 12 13 14 E 6 7 8 9 10 11 12 12 13 14 15 16 17 18 S 9 10 11 12 13 14 15 E 13 14 15 16 17 18 19 B 11 12 13 14 15 16 17 M 15 16 17 18 19 20 21 M 13 14 15 16 17 18 19 M E B B 19 20 21 22 23 24 25 T 16 17 18 19 20 21 22 B 20 21 22 23 24 25 26 R 18 19 20 21 22 23 24 E 22 23 24 25 26 27 28 E 20 21 22 23 24 25 26 26 27 28 29 30 31 23 24 25 26 27 28 29 E 27 28 29 30 25 26 27 28 29 30 31 R 29 30 R 27 28 29 30 31 R2011J M T W T F S S F M T W T F S S M M T W T F S S A M T W T F S S M M T W T F S S J M T W T F S SA 31 1 2 E 1 2 3 4 5 6 A 1 2 3 4 5 6 P 1 2 3 A 30 31 1 U 1 2 3 4 5N B R R Y NU 3 4 5 6 7 8 9 R 7 8 9 10 11 12 13 C 7 8 9 10 11 12 13 I 4 5 6 7 8 9 10 2 3 4 5 6 7 8 E 6 7 8 9 10 11 12A 10 11 12 13 14 15 16 U 14 15 16 17 18 19 20 H 14 15 16 17 18 19 20 L 11 12 13 14 15 16 17 9 10 11 12 13 14 15 13 14 15 16 17 18 19R AY 17 18 19 20 21 22 23 R 21 22 23 24 25 26 27 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22 20 21 22 23 24 25 26 24 25 26 27 28 29 30 Y 28 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29 27 28 29 30J M T W T F S S A M T W T F S S S M T W T F S S O M T W T F S S N M T W T F S S D M T W T F S SU 1 2 3 U 1 2 3 4 5 6 7 E 1 2 3 4 C 31 1 2 O 1 2 3 4 5 6 E 1 2 3 4L G P T V CY 4 5 6 7 8 9 10 U 8 9 10 11 12 13 14 T 5 6 7 8 9 10 11 O 3 4 5 6 7 8 9 E 7 8 9 10 11 12 13 E 5 6 7 8 9 10 11 11 12 13 14 15 16 17 S 15 16 17 18 19 20 21 E 12 13 14 15 16 17 18 B 10 11 12 13 14 15 16 M 14 15 16 17 18 19 20 M 12 13 14 15 16 17 18 M E B B 18 19 20 21 22 23 24 T 22 23 24 25 26 27 28 B 19 20 21 22 23 24 25 R 17 18 19 20 21 22 23 E 21 22 23 24 25 26 27 E 19 20 21 22 23 24 25 25 26 27 28 29 30 31 29 30 31 E 26 27 28 29 30 24 25 26 27 28 29 30 R 28 29 30 R 26 27 28 29 30 31 R2012J M T W T F S S F M T W T F S S M M T W T F S S A M T W T F S S M M T W T F S S J M T W T F S SA 30 31 1 E 1 2 3 4 5 A 1 2 3 4 P 30 1 A 1 2 3 4 5 6 U 1 2 3N B R R Y NU 2 3 4 5 6 7 8 R 6 7 8 9 10 11 12 C 5 6 7 8 9 10 11 I 2 3 4 5 6 7 8 7 8 9 10 11 12 13 E 4 5 6 7 8 9 10A 9 10 11 12 13 14 15 U 13 14 15 16 17 18 19 H 12 13 14 15 16 17 18 L 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17R AY 16 17 18 19 20 21 22 R 20 21 22 23 24 25 26 19 20 21 22 23 24 25 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 23 24 25 26 27 28 29 Y 27 28 29 26 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30J M T W T F S S A M T W T F S S S M T W T F S S O M T W T F S S N M T W T F S S D M T W T F S SU 30 31 1 U 1 2 3 4 5 E 1 2 C 1 2 3 4 5 6 7 O 1 2 3 4 E 31 1 2L G P T V CY 2 3 4 5 6 7 8 U 6 7 8 9 10 11 12 T 3 4 5 6 7 8 9 O 8 9 10 11 12 13 14 E 5 6 7 8 9 10 11 E 3 4 5 6 7 8 9 9 10 11 12 13 14 15 S 13 14 15 16 17 18 19 E 10 11 12 13 14 15 16 B 15 16 17 18 19 20 21 M 12 13 14 15 16 17 18 M 10 11 12 13 14 15 16 M E B B 16 17 18 19 20 21 22 T 20 21 22 23 24 25 26 B 17 18 19 20 21 22 23 R 22 23 24 25 26 27 28 E 19 20 21 22 23 24 25 E 17 18 19 20 21 22 23 23 24 25 26 27 28 29 27 28 29 30 31 E 24 25 26 27 28 29 30 29 30 31 R 26 27 28 29 30 R 24 25 26 27 28 29 30 R 28