Live Mobile! Congress Mobile Market Highlights

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Game Insight held Live Mobile! Congress in November 2013 in Moscow, Russia. This slideshow presentation are highlights of the findings from the event.

Game Insight held Live Mobile! Congress in November 2013 in Moscow, Russia. This slideshow presentation are highlights of the findings from the event.

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Transcript

  • 1.  Massive Mobile Growth Revealed at  Live Mobile! Congress Russia’s largest mobile conference reveals: •Smartphone growth of 40% •Tablet growth of 140% •Mobile gaming growth of 71% by 2016
  • 2. What is Live Mobile! Congress? • • • • Russia’s largest mobile conference & one of Europe’s largest mobile events 600+ attendees, 200+ international mobile companies, 50+ industry experts Subject matter expert – Game Insight Participants o o o o o o o o Google Microsoft Facebook Samsung Warner Bros. Entertainment App Annie Flurry …and many more
  • 3. Game Insight Founded in 2010 Global developer & publisher of free-to-play mobile/social games Platforms: iOS, Android, Windows, Amazon, Web, Facebook, Vkontakte 30+ games, multiple #1 topgrossing hits worldwide #1 game on App Store Russia at the moment: Tank Domination
  • 4. You May Know Game Insight From Such Games As… The Tribez Mystery Manor Dragon Eternity Paradise Island Airport City Mirrors of Albion Sunshine Bay
  • 5. Key Insights from Live Mobile! 2013: Russia Today: •More than 50% of Russian tablet users consume mobile video daily •More than 50% of Russian users access mobile internet daily •More than 50% of Russian users play mobile games daily •More than 50% of Russian users are not opposed to incentivized in-app ads •More than 60% of Russian mobile users access social media via mobile
  • 6. Past Twelve Months (2012-2013): • • • • • Russian mobile internet growth: +2.6% iPad, +5.7% iPhone & Android Russia’s mobile internet penetration increased 55% overall Russian smartphone penetration increased from 12.3M to 17.4M (40% growth) Russian tablet penetration increased from 2.5M to 6.0M (140% growth) Russia has moved up over the past year to become the #3 country in combined iOS and Google Play game downloads
  • 7. Past Three Years (2010-2013): • Russian mobile video audiences grown 10x, from 2M to 20M • USA audiences grown only 2.5x, from 30M to 80M • Russian Java games have decreased in market share 3x • …but Russian mobile games have increased by 20x!
  • 8. Additional: Worldwide Mobile Usage Among Young People: 18% of children 8-11 years of age use or have access to a smartphone or a tablet computer 62% of children 12-15 years of age use or have access to a smartphone 26% of children 12-15 years of age use or have access to a tablet computer 42% of children 5-15 years of age user or have access to a tablet; only 14% did in 2012
  • 9. Live Mobile! Additional Resources Video Archive: http://www.pocketgamer.biz/r/PG.Biz/Live+Mobile!+European+Mobile+Congres Press release with additional details available Follow-up interview opportunities available
  • 10. Press Financial Times SF Examiner Pocket Gamer Renatus Gamezebo
  • 11. Thanks for Joining Us! Game Insight Senior PR Manager - Alexis Valerio valerio@game-insight.us