Alexis Roizen Portfolio


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Alexis Roizen Portfolio

  1. 1. ALEXIS ROIZEN If a designer applies their total design vocabulary successfully, the end product will show no traces of having been designed at all. It will look perfectly obvious and inevitable. – William Golden
  2. 2. InFocus Publicity C/o Courtney Rainville 1234 County Lane Moscow, ID 83843 February 13, 2010 A wordmark designed based on the meaning of the 101 W 78th St / New York, NY 10019 / 212.362.4378 word. The Basement wordmark morphed into an up- scale martini bar. To whom it may concern: iat veleniat, velendrer suscilit adigna facidunt utpat, si bla autpate ea facinissis nismole ssequam commodiamet, si. * letterhead and envelope - when sealed, the Rud magnit utat ullaorero consequatie dolobore tatet lorperat praes- secte eratem veraesequate tisismod et at alit vel ut praestrud eriure diam, sum envelope flap is the shape of a martini glass in ulputem veril ut amcommy nim dolorpe rcidunt in ex el dolesenim alit nonse- quisi. Onullaore conum do odit lore dio odolor ipit adipsus cidunt prat, consen- * coasters dre del ip ea aut la con er se dolore feum inim ea feu faci tat. Ut wisim estio dolore minibh el ut niamcon ea feuis ent ute dolent exercil lamcon ute dolor- perilit am dolore dolore core consecte magna at nisi. Quip eugait auguera esenit wis nulputpat, sit nullutpat vulla commod eu * business card, front and back faccum zzrit nibh et wis accummo dolore modo enis num nit iusto doluptat. To dolobore doloreet, summodolore deliquatum zzrit utpat nisisi. Facidunt nis amet laore dunt la corpera essequat. Ommy nis nonsecte faccum in etueraestrud magna alisi blandre feu feugiam nim velissit illute con- sectet do dit esseniat autem ipit laore consequat irillaore tat. oluptat ipit velestrud tet, velit acipit aci tat. in hent iurem inis ent am veniam ilis dipit irillan ea conullam zzrit dip ex et, volorer sumsan vulla con veniam ipsuscipit nulput ilit adio commolo rperaese conse velessectem vulla alit dolore do exer si te commolesto odignit, quatem nim ea commolore ming et praessim nibh ex eum eugiam am, conse- quat lamet, conulla alis nulla facilla accum nullaortie consequis adit velit adign- 101 W 78th St / New York, NY 10019 / 212.362.4378 isit iurer iustie min verit. Sincerely, Alexis Roizen, Owner The glasses are clean and the drinks are dirtee 101 W 78th St / New York, NY 10019 / 212.362.4378 101 W 78th St / New York, NY 10019 / 212.362.4378
  3. 3. natural turn is dedicated to producing all-natural fibers that are hand spun and hand dyed to give natural turn you the purest materials to work with. A branding and packaging redesign for the natural fibers company, Sunset Creations. The logo recalls the shapes of the earth and the recycling symbol. The 6mm 6.5mm circular form is also the abstracted representation 10 10.5 of the end view of a skein of yarn. The fashionable Didot typeface was used to link modern-and-hip with an eco-friendly company and fabric. 104 F * business card, front and back * close up of yarn label, backside For more product information, visit us online at * packaging collection
  4. 4. Frosting We Bake. You Create. We Bake. You Create. A bakery specializing in permitting customers to decorate their own desserts. Frosting and tag line * logo Frosting Frosting Logo Progression We Bake. You Create. We Bake. You Create. * business card, front and back * logo evolution FrostingWay pm, Tuesday - Saturday 13 Bakers Open 7 am-6 Coeur d’Alene, ID 83814 Frosting Frosting * logo manipulation Logo Progression and appointments call 208-556-1213 For orders Frosting Frosting Frosting Logo Progression Frosting Frosting Frosting Logo Progression We Bake. You Create. Logo Manipulation
  5. 5. Everyone Votes 2008 election poster. It’s aim was to encourage the youth vote. My concept derived from the celebrated children’s book, Everyone Poops. It’s message:You can vote, so do. The pink suit A poster designed from the sentence, “After his death she refused to remove her blood-stained clothing and regretted having washed the blood off of her face and hands.” My design is composed of type. Yet it symbolizes the single gunshot that killed J.F.K. and the blood spatter on Jackie Kennedy’s iconic pink suit.
  6. 6. Arrival Student Media Thank you for your interest in UI Student Media. We welcome you to take Special Issues Each year, The Argonaut releases several special editions. The dates for these editions are listed below. Deadlines are 3-5 days before publication. Edition Publication Date Destination: Students a moment to discover what Student Media can offer you. UI Student Media includes the award-winning student newspaper, The Argonaut; free-form Palousafest Aug. 22 radio station KUOI-FM; award-winning student magazine, Blot; and the Back to School Aug. 26 Argonaut Online. Fall Sports Preview Aug. 29 KUOI-FM has been on the air since the 1950s, and has the largest music Dad’s Weekend Oct. 3 library of any college radio station in the Northwest. Since the first issue in InCue / KUOI Program Guide Oct. 10 / Feb 20 the fall of 2004, Blot has won numerous awards, including best magazine in Homecoming Oct. 25 Idaho from the Idaho Press Club and a Mark of Excellence award from the Beat BSU Week Nov. 11 / 14 Society of Professional Journalists. The Argonaut Online at www.uiargo- Winter Sports Preview Dec. 5 receives more than 400,000 hits every month is updated frequent- Fall Graduation Dec. 12 ly with breaking news and Web-exclusive content, and includes interactive Jazz Festival Feb. 24 / 27 features such as polls and comments. Vandal Friday / Housing Guide March 27 The university community is constantly growing, and new students join Mom’s Weekend / Best of UI April 17 Graduation May 8 every day. You are encouraged to think of UI Student Media as your link to Student media rate card Freshman Orientation July 22 the dynamic University of Idaho student population. ABOUT THE STUDENTS Publication Dates 07-08 10,654 Moscow Enrollment Grey boxes indicate The Argonaut publication dates Dark grey boxes indicate Summer Arg publication dates 8,890 Undergraduate Gold numbers indicate special publication dates 1,764 Graduate august 2008 septeMber 2008 OctOber 2008 nOveMber 2008 University of Idaho The 2008-2009 rate card for the University of Student S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 1 2 3 4 5 6 1 2 3 4 1 3 4 5 6 7 8 9 2 3 4 5 6 7 8 Idaho Student Media department. This is used by 7 8 9 10 11 12 13 5 6 7 8 9 10 11 54% Male 10 11 12 13 14 15 16 14 15 16 17 18 19 20 12 13 14 15 16 17 18 9 10 11 12 13 14 15 17 18 19 20 21 22 23 16 17 18 19 20 21 22 21 22 23 24 25 26 27 19 20 21 22 23 24 25 46% Female the advertising department and their customers. 24 25 26 27 28 29 30 23 24 25 26 27 28 29 31 28 29 30 26 27 28 29 30 31 30 Media 16:1 Students to Teachers S DeceMber 2008 M T W T F S 1 2 3 4 5 6 S January 2009 M T W T F S 1 2 3 February 2009 S M T W T F S 1 2 3 4 5 6 7 March 2009 S M T W T F S 1 2 3 4 5 6 7 With the limitation of only one spot color, I chose 7 8 9 10 11 12 13 14 15 16 17 18 19 20 4 5 6 7 8 11 12 13 14 15 16 17 9 10 8 9 10 11 12 13 14 8 9 10 11 12 13 14 15 16 17 18 19 20 21 the university’s gold. Design based on an old airline ABOUT THE STAFF 15 16 17 18 19 20 21 company advertisement. 21 22 23 24 25 26 27 18 19 20 21 22 23 24 22 23 24 25 26 27 28 22 23 24 25 26 27 28 28 29 30 31 25 26 27 28 29 30 31 29 30 31 3,025 Total 871 Faculty a S 5 M april 2009 6 T 7 W T F S 8 1 2 3 4 9 10 11 S 3 M 4 May 2009 T 5 W 6 T 7 F S 8 1 2 9 S 7 June 2009 M T W T F S 1 2 3 4 5 6 8 9 10 11 12 13 S 5 M 6 July 2009 T 7 W T F S 8 1 2 3 4 9 10 11 Blot magazine TheArgonaut 10” ArgonautOnline * front and back of the tri-fold rate card 1,490 Staff 10 11 12 13 14 15 16 Blot is UI’s student-run, student-pro- Published twice weekly with a circulation of 6,000, The The Argonaut is pleased to offer online advertising at www.uiargonaut. Sizes 12 13 14 15 16 17 18 14 15 16 17 18 19 20 12 13 14 15 16 17 18 Argonaut / Blot / KUOI six columns 19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27 19 20 21 22 23 duced magazine. Blot has covered top- 24 25 Argonaut is distributed throughout the UI campus and Moscow. com. Advertising on the Argonat Web site is subject to the same content 24 25 26 27 28 29 30 ics ranging from wolves in Idaho to the 664 Other 26 27 28 29 30 31 28 29 30 26 27 28 29 30 31 ten most interesting people in Moscow. restrictions and approval as advertising in the newspaper. 1/3 Page All ads are in full color. 2.8” x 10.9” Advertising Rates Actual sizes: 9” or Rates Open Local 8.4” x 3.6” Price per colum inch Skyscraper: Tile: Button: 120x600 pixels 120x90 pixels 120x40 pixels Outside Back $1,000 $900 Local $7.35 five columns Advance payment $6.85 Inside Back $750 $700 1/2 Page National $7.70 8” Banner ads Inside Front $850 $700 4.5” x 10.9” Advance payment $7.00 728x90 pixels Full Page $550 $500 or Non-profit $6.00 1/2 Page $300 $250 8.4” x 5.4” Political $6.00 1/3 Page $225 $200 Full Page Campus: UI department $5.20 7” Pricing: monthly weekly 8.4” x 10.9” Campus: ASUI student org. $4.40 Skyscraper $300 $80 Advertising Rates Color Tiles $140 $50 KUOI-fm four columns Color cost in addition to black and white space Buttons $120 $40 Argonaut Choice $80 6” Banners $250 $70 Black + 1 PMS Color $100 Listen online at Black + 2 PMS Colors Full Color $175 $375 Discounts: Run length KUOI-FM reaches more than 15,000 listeners in the Moscow and UI communities and features daily shows including Free Speech Radio News, 5” 5 percent 2 months 10 percent 3 months Democracy Now!, Radio Billboard and Album Preview. Classified Rates Inserts three columns 15 percent 4 months Underwriting Policies: Priced per issue Priced per issue 4” Underwriting is a 20-second Per word Bold type $0.20 $0.25 Single sheet $40 per 1000 TECHNICAL INFO 4+ times annually $36 per 1000 spot announcement that Logos/Bold elements $1.00 The Argonaut Online only accepts .jpg links your business with Shows: per element 4+ pages $50 per 1000 4+ times annually $46 per 1000 and .gif files for Web advertisements. KUOI’s active consumers. Religion Directory $7.00 Rates net to The Argonaut. Acceptance 3” Democracy Now! $40 Health Directory The Argonaut and Blot accept .tif, .eps two columns Underwriting credits cannot $7.00 upon Argonaut approval. Max size without For more information Counterspin $30 folding is 9”x12”.Max quantity is 6,000. on advertising with any and .pdf files. include statements that direct a Radio Billboard $50 Student Media outlet call to action to the listener, For all advertising terms and comparative or promotional lan- Album Preview $30 Display mechanical specs 2” contact: conditions, see our Web site at This Way Out $20 guage that claims value, subjec- Columns: 1 2 3 4 5 6 Daniella Tobar Individual Show $20 tive statements or inducements. Picas: 9.7 20.4 31.2 41.4 52.2 63 208-885-5780 Daily KUOI Newscast $40 FSRN $45 Inches: 1.6 3.4 5.2 6.9 8.7 10.5 1” Kayla Dickson PAYMENT INFO one column For more information, call 208-885-5780 Advertisements greater than 19.5” in depth will be charged at the full Putamayo $30 column depth of 21.5”. Minimum ad size is 1 column X 2” 208-885-8993 Student Media accepts Visa and WINGS $20 Eighth page: 3 columns x 5” Half page: 6 columns x 10” MasterCard, checks and cash. Student Media Office Quarter page: 3 coulmns x 10” Full page: 6 columns x 20” 885-7825
  7. 7. SPORTS NEWS ARTS Johnny Ball game lays his Need a summer internship? Take a peek behind the curtains bracket on the line as March You could always have your of this weekend’s production of Madness play beings parents buy you one. Dancers Drummers Dreamers. Thursday. Page 12 Page 3 Page 9 Argonaut U N I V E R S I T Y O F I DA H O the Tuesday, March 18, 2008 Volume 108, No. 49 The Vandal Voice Since 1898 Phys. ed UI seeks eliminates = 9 4) 4x )=9(1/ feedback Addition Princ minors, (4x x=9/4 iple: 1/4 a = b, a + c = b + about fee certificates for any numb c The Argonaut Programs not being er c increases used by students Reid Wright Argonaut Lianna Shepherd The University of Idaho stu- Argonaut dent fee proposal for the 2009 fiscal year has been completed For the past two years the and is open for student feedback physical education department before being sent on to the State has been undergoing a series of Board of Education. changes to increase efficiency. “Is what we’re doing the best UI’s Polya Math Center is working The proposal recommends a $175 increase for resident under- we can? Are students being pre- pared for life after Idaho?” said to overcome traditional methods graduate fees. This is a nearly 8 percent change and brings the to- Kathy Browder, the physical ed- ucation department chair. “We of teaching mathematics tal fee to $2,380 per student, per semester. 3x 2 had to look at ourselves and see Jeremy Castillo “The proposal will provide if we are being good stewards of + Argonaut revenues that are essential to help the resources we have.” 5x 22x 2 the university and various activ- Last year the program consol- ity areas, maintain and improve -4 -4y idated two major schools, com- Ask junior Susie Douglas what she thinks about programs and services for our munity health and sports sci- the Polya Math Center and you’ll get the response students, and invest in areas nec- y ences. This year, it will be joining most University of Idaho students would expect. essary for a vibrant future,” UI the exercise sciences and health. President Tim White said. The program will also elimi- “I hate it, it’s horrible,” she said. “Everyone I talk Out of the proposed $175 in- Cover designs for the University of Idaho’s student nate six minors and certificates from its repertoire. The elimi- to hates it.” crease, $50 is going to facility Douglas is just one of the hundreds of UI students fees, which are used for capital nated programs are social dance, construction and renovations sports ethics, recreation, online who have been required to use the Polya Math Cen- around the campus, such as the instruction certificate, dance of s: ter since its fall 2001 inception. It all started with Kibbie Dome renovation, said newspaper. performance and character edu- current math department chair Monte Boisen. Tyrone Brooks, senior director of w La nent cation certificate. administrative operations. “A lot of what we’re trying +n ) “I was at Virginia Tech in the mid-’90s when they o =a (m A proposed increase of $97.49 exp)(a ) to do involves reducing the re- created the Math Emporium, which was a created per student per semester is going dundancy in our department. n computer lab in a warehouse,” Boisen said. “It was to the General Education Oper- ab m For example, we found that a m m *( ab = a better way to teach basic mathematics to students. ating Budget, which includes a L! people who wanted to really m broad group of university pro- FOI , study dance needed more in- It was very successful.” * ) grams as well as the upkeep of volvement then a minor would n physical buildings and the de- a m *( allow,” Browder said. “You can’t While Boisen still worked at Virginia Tech, several people from ferred maintenance fund, Brooks My goal was to make the paper’s aesthetic enticing be a performer with minimal st UI’s math department visited the campus to check out the Empo- said. fir ide, practice.” rium. But the trip was more than just a meet-and-greet. Dedicated activity fees also The number of students af- s “Idaho had been seeing less success reaching students coming show a proposed increase: $27.51 out sure, fected by the change is expected with basic math,” Boisen said. “And they saw the Math Empo- per student per semester is rec- to be small. Very few people are rium was devised to address those learning needs.” ommended to go to student ac- not ast enough so that students would prefer it to web- involved in these programs and Soon after, Boisen was hired as the math department chair to tivities. The largest proposed some of them have gone whole l created a lab similar to Virginia Tech’s. His main problem with increase in the dedicated activity years without anyone seeking teaching math by lecturing is students would either get bored or fees goes to intercollegiate athlet- a degree. Social dance averages confused, depending on their abilities. ics at $6.55. one person a year. Kirk Trigsted, math lecturer and current director of the Polya “We think that this proposal based media. “These are really specific mi- (x1, y1) Math Center, can back up Boisen’s complaints. will cover new programs and nors, so with social dance we “Basic introduction algebra courses, lectures don’t work for new initiatives for the student started rethinking it to see if we them,” Trigsted said, recalling his experiences teaching Math 108. body,” ASUI President Jon Gaff- could fold it into dance perfor- “The students in that class have vastly different backgrounds. ney said. mance,” she said. You have students who haven’t had a math class in 20 years. Oth- The dedicated activity fee in- The recreation minor only av- Quadratic ers are fresh out of high school who just graduated with Algebra 2 crease proposal was put together eraged one to two students over or calculus. And here I am trying to find a one-size-fits-all lecture, by a committee of student repre- the course of five years. Accord- sentatives. equ. ing to Browder, the broad nature See POLYA, page 4 “It was a balancing act,” said of a recreation minor was not senior Kelby Wilson. “We tried to * “Root of the problem” preparing students. The depart- Photo illustration by Alexis Roizen/Argonaut balance needs across the univer- 4ac) ment instead joined forces with -b±√(b²- sity.” the College of Natural Resources “(The student committee) was to replace the program with pro- very judicious and fair in allocat- grams for outdoor leadership (x2, y2) Story about a math program on campus ing limited funds,” Brooks said. ax + bx + c = 0 and sustainable tourism. 2 Vice Provost for Student See PHYSICAL, page 5 See FEES, page 5 Volunteers make most of break Design: graph paper and math equations Hayley Guenthner Salt Lake City. is still a great deal of hurricane re- ate a better citizen,” he said. “(Par- Argonaut Dean said the low numbers at lief in the Gulf Coast and although ticipants learn) to recognize the each site provided for the ultimate many months have passed, help is need for service and the idea that More than 100 University of Ida- bonding experience among attend- still needed. we all need a helping hand at some * “More than blues” ho students swapped their beach ees. “They still haven’t really made a point. It can be pretty emotional towels and snowboards for con- “The students probably bonded dent down there,” he said. “We did and can take a big toll of people.” struction tools and children’s books more in just this week than they whatever we could to help.” The spring break efforts were during the ASUI Center for Volun- would have if they had known each When Mann and his fellow vol- launched in 2001 with just 12 stu- teerism and Social Action’s Alterna- other all year,” he said. “(We) came unteers weren’t busy painting trim, dents traveling to Seattle. Seven Story about depression in students tive Spring Break. out feeling really connected with building walls or cleaning up de- short years later, dozens of students This year’s trips had a record (each other).” bris, they looked around at a life signed up for the trips, and luckily, number of participants who jumped ASB co-coordinator Bruce Mann the majority had never seen. Mann Dean said the Volunteer Center was on flights to states across the South traveled to Bay Saint Louis to aid said this trip had a great impact on able to accommodate everyone who to lend a hand to those in need. with hurricane recovery and out- students and many came back a dif- wanted to help. Design: Causes of depression and the visual ASUI Volunteer Coordinator Josh reach for the second year in a row. ferent person when they returned Dean said two of this year’s des- Dean said students were scattered He said he agreed with Dean and home on Saturday. tinations were a little different than across 10 destinations last week as- found his group growing very close “I felt proud of the work we did previous or the other ones. Those sisting in everything from homeless throughout the journey. and the growth our team had,” he who traveled to Salt Lake City and shelters, food banks and reading to “By the end of the trip, people said. “I was completely impressed Santa Clara Pueblo went with spe- interpretation of the feeling children to building Habitat for Hu- didn’t want to leave,” he said. and floored with how much they cific intentions to help in fields rel- manity houses. “They would look around and say, cared.” evant to them. Their locations included Ash- ‘There is still so much more we can Mann said although the main Dean was the adviser for the Courtsey photo ville, N.C.; Bay Saint Louis, Miss.; do.’ I felt extremely proud.” goal of the trips are to help those in Salt Lake efforts that worked with Idaho junior Garrett Holbrook uses a pickaxe to Little Rock, Ark.; Montgomery, The purpose of Mann’s group need, it is often those who are help- transgender communities, transi- dig a trench in the driveway of a home in Bay Ala.; Newport and Rogersville, was to rebuild and work on six ing that get the most out of their tional housing facilities and youth St. Louis, Miss., during Spring Break. Holbrook Tenn.; Pikeville, Ky.; Spartanburg, damaged homes in the various time. was one of 121 UI volunteers who spent Spring S.C.; Santa Clara Pueblo, N.M. and stages of completion. He said there “What we really try to do is cre- See ASB, page 5 Break serving around the United States. CONTENTS. .9 * “Lost and found” It’s NCAA March Madness time again. Peek inside and on the Web for a brack- WSU and UNLV in the Final Four. on Arts&Culture . . . . . . . . . Briefs . . . . . . . . . . . . . . Calendar . . . . . . . . . . . . . . .2 . .2 the WEB Much like Major League Baseball’s Fall Classic extending into November, the college basketball tournament runs into April. The Argonaut has a variety of tour- et breakdown from Andrea Miller and anal- ysis from Johnny Ballgame. His bracket and notes are there, too, and will be available at Exclusive Web If you want to share your bracket with the world, feel free to send your picks to and we’ll post it. That way your friends can bask in your Keep an eye on the Arg Written by me, about campus traditions Classifieds . . . . . . . . . . . . .8 Crossword . . . . . . . . . . . . .2 Web site for updates, ney coverage in this issue in hopes that only brackets from other Argonaut staff genius or laugh at your idiocy, however it Opinion . . . . . . . . . . . . . . .7 exclusives and more. someday the Vandals will actually get into members will also be available throughout turns out. Sports&Recreation . . . . . .12 the round of 64. Darn those BSU Broncos the week, including Web/Opinion editor T.J Sorry, no money will be at stake, only Sudoku . . . . . . . . . . . . . . .2 and their first WAC basketball title. Tranchell’s upset special bracket that has pride. Design: old photo album feel 1st place, front page design Idaho Press Club, 2008