I think because SM is so broad and so interactive it can be intimidating at times. Seems like there is always a newer, better site coming out. Quick show of hands – who uses one of these sites on a regular basis?
We know there is a vast majority of us using the internet? I think its important to understand who the users are so you can tailor your social media strategies.
Ultimately social media is a communication tool that we, as planners and city officials, can embrace and utilize.
Functionality is all embedded. Do not need an IT background to manage your online presence when using social media sites.
# before relevant keywords in a tweet to categorize those Tweets to show more easily in Twitter Search Clicking on a hashtagged word in any message shows you all other Tweets in that category
Most importantly the students and residents were having fun participating but there was a greater sense of involvement and participation.
Website more www.morefor1604.com
From my understanding because the project was using NEPA funds and policies it could not include the comments.
City of South Pasadena used FB to gain feedback and comments on their Updated Bicycle Master Plan.
Different then sending an email because you know a city employee is monitoring the site and addresses specific concerns daily. Concerns are being addressed and for the city to keep a record.
City used traditional media outlets, newspapers, the radio to inform the community however they felt twitter
I learned on twitter that we killed Osama bin Laden, Steve Jobs had died
1 -2 hours a week for monitoring, more ahead of important events or announcements.
2. Important for the mayor to embrace social media
1. For example if you are building a skatepark, you may rely less heavily on twitter (older demographic) and more on Youtube. 2. Generally it’s a good idea to assign someone the role of monitoring these sites daily. Set goals for how many posts a day, a week.
Using Social Media For Urban Planning Projects
Using Social MediaAlexis Massaro AICPSenior PlannerJacobsDallas TX Focus North Texas January 13, 2012
Agenda Who uses social media and why is it a useful tool? How to use social media tools as part of your projects? Examples of where social media is being used and how it was successful. Briefly talk about lessons learned.
Social media is a b r o a d ,interactive network
Social Media Users Ages 18-35; Ages 12-25 tend to use more mobile social media tools (texting and apps). The main social media users used to be teens and young adults, has shifted in the last two years. Increasing among 35 and over. More women are using social networks than men.
Useful Communication Tool Interaction is embedded in to their platforms. Promotes discussions and easy way to collect notes. Increased collaboration and transparency. Social networking has the ability to disseminate information in a very timely manner.
How To Use Social Media First a strategy is needed Start with a project website. This remains as the hub for all other social networking. It can be piggybacked on the cities official website or directly part of it. From there the project team can decided which social media sites to engage.
Social Media’s BIG Four Facebook – 92% MySpace – 29% LinkedIn – 18% Twitter – 13 % Facebook and Twitter users are engaged more on a daily basis than MySpace or LinkedIn*Pew Internet Life Project – June 2011
TOP Two Facebook and Twitter, the best in terms of engaging your community. Facebook has evolved from a popular college forum to a place to “help people communicate more effectively” (FB Factsheet) Both are becoming increasingly popular among business, organizations and cities.
Facebook 800 Million active users. More and more cities and organizations are bolstering their communications effort and their transparency through Facebook. Examples - City of Austin, City of Dallas, City of Houston, City of McKinney, City of Frisco, City of Leander, City of Rowlett, etc.
Twitter 140 characters Averages almost 50 million tweets per day “Tweets” are being housed in the Library of Congress. They constitute a part of the “universal body of human knowledge”. Follow friends, colleagues, companies, organizations, etc. in order to filter news and information based on interests.
Using Facebook and Twitter Easy to create an account and then link other accounts. Easy to upload images, draft plans, and photos. Do not need an IT degree. Twitter search is also powerful. Provides anyone interested or living in your city to find out about the project. Both sites create a timeline of the project.
Realize Rowlett 2020 The city’s update to its comprehensive plan. We created a project website, project logo, as well as FB, Twitter and Linkedin accounts for the project.
Realize Rowlett 2020 - Facebook We used FB in a variety of ways for the project. We posted all community meetings and events to the Facebook page. Ahead of the events we would use the site to gain interest for the events by posting questions or a conducting a short poll. We uploaded photos from the events.
Realize Rowlett 2020 - Twitter At each community workshop or charrette we encouraged participants with smartphones or laptops to post comments on FB and Twitter – during the event. We developed a special hashtag for people to use that were commenting and tweeting live during the events. #rowlett, #rrc2020
Realize Rowlett 2020 - Events The participants madegeneral comments and postedpictures on sites during theevents. We had a table setupdedicated to SM accounts socitizens could become morefamiliar. Invited middle schools studentsto participate as well. They werevery active on the FB pages.
More For Loop 1604 – San Antonio Loop 1604 utilized social media as part of the project Streamed all meetings to website Developed Social Media “How To” Guide
City of South Pasadena - Facebook City used FB to gain feedback and comments on their Updated Bicycle Master Plan.
City of Tacoma - Twitter Specific use for Twitterto report potholes Encouraging opendialogue
Los Angeles - Twitter Carmageddon wasclosure of the 405Interstate in LA thissummer. Many businesseswere forced to closeduring the two dayperiod. And manyresidents were stuckat home andlandlocked. "Twitter is a way to reach that whole demographic (Millennial) that could be oblivious to the 405 closure," said an LAPD spokesman.
Disaster and Emergency Management Twitter - being used mostly as aninformational source with speed and newsbeing paramount. Facebook - tend to be more of a placefor public discussion and community buildingwith more depth (ie. multi-media) andemotional involvement often for averagecitizens. In a crisis, the two platforms will be usedsimilarly to distribute and solicit emergencyinformation.
Pros of Social Media Opportunity for immediate feedback. People and processes more visible. Increases participation by wider audience, namely younger adults. Can lead to a more personalized connection with citizens. Cost-effective . Increased collaboration.
Cons of Social Media Some local governments have banned sites. Fear among top officials that social media will open up more criticism. New content and engaging materials is required. Important not to let your sites “die”. Viewed as fluff and not productive. Not the same as getting feedback in person through meetings and charrettes.
Lessons Learned Understand who your target audience is and where they are already engaging. Strategy is necessary, use sites where most comfortable. Keep dialogue flowing and seed productive conversations. Facebook’s Fan Page dashboard provides statistics and Twitter analytics can measure engagement levels of your tweets. Technology is the vehicle but the message is still critically important.
Conclusions Organizations and local governments are increasingly using social media sites, for organizing around place-based planning issues. Provides the ability to conduct outreach at a new and exciting level. Strong community support produces better plans.
We’re Adjourned Thank you for participating!Alexis.firstname.lastname@example.orgTwitter - awomanworks Focus North Texas January 13, 2012