Your Digital Presence & Your Personal Brand

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With the digital space becoming more important in the way we communicate, its role in our quest for new jobs, clients and contracts cannot be underestimated. How we choose to present ourselves online can be crucial in our success. But it can be too easy to set up profiles, blogs and websites just because we can. Deciding how we present ourselves is not a decision to be taken lightly.

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Your Digital Presence & Your Personal Brand

  1. 1. Personal Branding<br />What you need to think about before throwing yourself into the digital space<br />
  2. 2. But first…<br />Let me introduce myself…<br />
  3. 3. 3 questions you need to ask<br />
  4. 4. ?<br />Why are you doing it?<br />
  5. 5. What do you want to say about yourself?<br />
  6. 6. Who are you talking to?<br />
  7. 7. By the end of today<br />You will know….<br />What personal branding is<br />How to develop your personal brand<br />What personal branding can do for you<br />The elements of your personal brand<br />How to understand what your personal brand is<br />What should be in your personal branding toolkit<br />
  8. 8. the real thing<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. fun<br />maverick<br />challenger<br />wild antics<br />entrepreneur<br />pushing boundaries<br />
  13. 13.
  14. 14. THE expert on plants, animals & the planet<br />blue shirt & khaki slacks<br />British icon<br />Nature Lover<br />
  15. 15.
  16. 16. What is Personal Branding?<br />
  17. 17.
  18. 18. Why should you care? <br />
  19. 19. How do you choose?<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. What is your personal brand?<br />
  25. 25. Your brand is NOT what YOUthink<br />
  26. 26. It’s what THEY think<br />
  27. 27. What does Google say about you?<br />
  28. 28. your personal brand<br />
  29. 29. Wheel of Personal Branding<br />Personal Brand Toolkit<br />Self Awareness<br />Clarity of Direction <br />& Mission (Goals)<br />Digital Presence<br />1<br />10<br />10<br />Self Promotion & Personal PR<br />Connection & Contribution<br />Personal Presence & Impact<br />Striking & Maintaining Balance<br />
  30. 30. Wheel of Personal Branding<br />Connection & Contribution<br />Striking & Maintaining Balance<br />Clarity of Direction <br />& Mission<br />Self Awareness<br />1<br />10<br />10<br />Personal Brand Toolkit<br />Digital Presence<br />Personal Presence & Impact<br />Self Promotion & Personal PR<br />
  31. 31. How well do you know yourself?<br />
  32. 32.
  33. 33. Connection & Contribution <br />
  34. 34. Are you in balance?<br />
  35. 35.
  36. 36. Tell them how good you are<br />
  37. 37. Digitally, who are you?<br />
  38. 38. What should be in your personal branding toolkit<br />
  39. 39.
  40. 40.
  41. 41. What’s your story?<br />
  42. 42.
  43. 43. “You did a fantastic job!”<br />
  44. 44.
  45. 45. Wheel of Personal Branding<br />Connection & Contribution<br />Striking & Maintaining Balance<br />Clarity of Direction <br />& Mission<br />Self Awareness<br />1<br />10<br />10<br />Personal Brand Toolkit<br />Digital Presence<br />Personal Presence & Impact<br />Self Promotion & Personal PR<br />
  46. 46. Your next steps…<br />
  47. 47. Thank you!<br />Let’s have a chat about YOUR Personal Brand.<br />Call me on 0845 539 0109<br />

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