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11/15/2015 UFC women’s
Bantamweight title
and Men’s
Featherweight title in
Wimbledon
M06SEM Coursework
ALEXANDROS EFTHYMIOU
LAMBROS BIKAS
DIWESH JUNEJA
MAHENDRA AUDI
1 | P a g e
Introduction to the coursework
‘All time management begins with planning’ (Tom Greening quotes, Poet/Writer)
Our company “Coventry City events “is planning to organise an event at Wimbledon Centre
court. It is going to take place on 8 of May 2016 at 7 am. Our team consists of four managers
that make up the operations team: Alexandros Efthymiou (Facilities Manager), Lambros
Bikas (Event Manager), Diwesh Juneja (Operations Manager), Mahendra Audi (Marketing
Manager).
We have planned to organise an Ultimate Fighting Championship in Wimbledon Stadium
London, U.K. Our product is UFC women’s Bantamweight title and Men’s Featherweight title
fight at the centre court of Wimbledon arena has the capacity to provide both quality and
experience to more than 15000 audience.
Issues that were a hurdle in executing our plan are as follows:
 Political
 Financial
 Social
 Technological
Because of these issues the problems that we have faced were:
 Difficulties faced in getting the permission to organise UFC in Wimbledon
 Problem regarding getting sponsors to invest in this huge and costly event
 Public’s reaction about this event
 Procuring and assembling of necessary equipment’s for UFC
As a team we have left no stone unturned in solving the aforesaid problems using relevant
theories of sports management and made this event feasible and profitable.
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Contents
Introduction………………………………………………………………………………………………………………………….. 1
Venue Analysis………………………………………………………………………………………………………………………. 3
ProjectDescription………………………………………………………………………………………………………………… 4
Team Roles………………………………………………………………………………………………………………………….…
Eventmanager………………………………………………………………………………………………………….
Marketingmanager…………………………………………………………………………………………………..
Operationsmanager………………………………………………………………………………………………….
Facilitiesmanager………………………………………………………………………………………………………..
Market Analysis……………………………………………………………………………………………………………………….
SWOT ANALYSIS…………………………………………………………………………………………….
StakeholderAnalysis…………………………………………………………………………………………………...
Resources……………………………………………………………………………………………………………………………….
Productionequipmentchecklist……………………………………………………………………………….
Human resource plan………………………………………………………………………………………………
Human resources – staff………………………………………………………………………………………….
Marketing………………………………………………………………………………………………………………………………
Pestle analysis…………………………………………………………………………………………………………
Market ResearchForan event………………………………………………………………………………….
Eventmarketingmix……………………………………………………………………………………………….
Costsand Budgeting………………………………………………………………………………………………………………
Projectprocess………………………………………………………………………………………………………………………
Conclusion……………………………………………………………………………………………………………………………..
References…………………………………………………………………………………………………………………………..
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Venue Analysis
The Venue is going to take place at the Wimbledon Central Court. “The central court is the
main court of the Wimbledon Championship. It is considered the world's most famous
tennis court. Its retractable roof was completed in 2009, and capacity increased to 15,000
by adding six rows of seats to the upper tier on the east, north, and west sides” (Open
Building, 2015). For the UFC event we are going to add 300 standing tickets.
New media facilities, scoreboards including video, and commentary boxes were built to
replace those currently in the upper tier. New wider seats were installed and new additional
stairs and lifts were added (Open Building, 2015).
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The roof takes up to less than 10 minutes to close, during which time play is suspended. The
air-conditioning systemcan acclimatize nearly 25,000 people for indoor-grass competition.(
Design Build, 2015)
The scoreboard was one of the more recognisable parts of Centre Court which were
replaced in 2008 by full colour LED screens intended to provide full Hawk-Eye replays to the
crowd in the stadium (Triposo, 2015).
Central court dimension: Stadium – 110m long x 119m wide x 19m high. Area of grass -
41m x 22m. BBC is our host broadcaster (Wimbledon , 2015).
Team Roles
 The Event manager role
The event manager role is to confirm, oversee all decisions made, control the activities of
individuals and generally act as a central intermediary. My role as an event manager will be
to co-ordinate all the decisions of my subordinate managers, to take permission from the
local authorities and all the other authorities and association related to our events, to
employ the employees for the different tasks and induct them on their roles and oversee all
the pre match, match time and post-match activities. (Udemyblog,2014)
 Marketing manager role
Marketing manager’s role includes making an UFC event special for our customer and to
give them the best UFC lifetime experience. My aim is to ensure that the event is properly
advertised and marketed in the consumer market and see to it that the event gets the right
platform to be successful.
My roles will include using the best marketing techniques to know the strengths and
weaknesses of the events and then concentrating on strengths to capitalise on market
opportunities.
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 Operations manager role
Operation manager is a top level manager who looks after the provision of services. My aim
as an operation manager is to make sure that the UFC event is running as well as it possibly
can, and meets our customer’s needs and expectations smoothly and efficiently. My role as
an operation manager of the UFC event will include managing the budget, operating the
logistic facilities, strategizing operations, manage support service and manage third party
relation.
 Facilities manager role
Facilities manager role includes the management of services and processes that support the
event of “Coventry City events”. My role is to ensure that the organisation has the most
suitable working environment for its employees and their activities.
My aimis to focus on using the best business practice to improve efficiency, and in the same
time way to reduce the operating costs and increase productivity.
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Market Analysis
The event attendee looks for a ‘Lifetime experience’ - Allen et al. (2011) and something that
will be remembered as interesting memorable and exciting. So this is the reason which led
my group to come up with the event which will be memorable, excitable and interesting for
the MMA and UFC lovers across the globe.
Before we can start with an event we need to look at our capabilities and how we are
positioned in the market and evaluate the marketing strengths. So we considered doing a
SWOT ANALYSIS.
SWOT Analysis
STRENGTHS WEAKNESSES
I
N
T
E
R
N
A
L
- Strong Brand image of UFC
- Loyalty Of people towards
Wimbledon
- Creativity of the event
- Merger of 2 Powerful Brands
UFC and Wimbledon
-No other big Events taking place on the
day of the Event
- Low volunteer retention
- Low use of web based application
- Low use of in-house ticket sellers
OPPORTUNITIES Threats
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E
X
T
E
R
N
A
L
- Setting up an additional event in
the venue
- To increase sponsorship revenue
- High Cost of damaging the Tennis
court.
- High ticket Costs due to merger of
UFC and Wimbledon may lead to
lack of interest from middle
income people
STAKEHOLDER ANALYSIS
Stakeholders could be individuals or groups that have some form of interest in the particular
event. This interest may be financial, emotional, political or social. Freeman (1984) defines
stakeholders as “any group or individual that can affect or is affected
by accomplishment of the organization’s objectives“ . Nokes et al (2003) believe effective
communication with stakeholders allow the organizations to gain support from them, which
consequently becomes the significant factor in a successful project. More specifically in UFC
fights hosted in Wimbledon arena our stakeholders are employees and volunteers , service
and contract providers , emergency services ( ambulance service, police , fire service etc ) ,
security services , local council , transport services , regulators , funding bodies, sponsors
and companies and the media. We could separate our stakeholders to Primary that without
them the event could not take place (employees, suppliers , volunteers, sponsors and
funding bodies, spectators and participants and Secondary that don’t have the same impact
(government bodies, emergency services and media) (Reid and Arcodia ,
2002) . However, their significance is not to be underestimated. O’Toole (2011) states that
appropriate classification of stakeholders, allows the event organization to communicate
and manage stakeholders efficiently. In order to gain competitive advantage stakeholder
management is really important.
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Resources
PRODUCTION EQUIPMENT CHECKLIST
 Staging and associated structures – stage , disabled platforms
UFC ARENA
 Disabled facilities
People with disabilities have the right to equal treatment. Our event planned in order to
make it available to people with mobility problems, sight or hearing impairments or other
special needs. We have made the appropriate provision for a suitable access to and egress
from the event as well as good, services and facilities for all. Provision will include: Disabled
platforms, Ramps, Handrails, Lifts, Sanitary Facilities, Hearing systems, free access for carers.
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 Lighting, audio and visual equipment
Led lights for the event, par can, Spotlight, Follow spot, Stage lighting.
Speakers , Amplifiers , Microphones , Headphones , Two way radios , Surround sound
systems , PA systems , Stands , Wall brackets , Input controls.
LED screens in a multitude of shapes and sizes, HD projectors and display screens, video
walls and microphones, as well as graphics and full branding solutions.1
 Power – generators and distribution cable
Container diesel generators, transmission lines and distribution cables for electricity.
 Cable covers and ramps
 Barriers, ropes & stakes
Stage barriers have a variety of uses and are now an important piece of equipment for our
event. We are going to use them in front of the stage, at the perimeter, at no-go areas,
sterile areas. The interlocking steel barriers will provide security at our event.
 Portacabins, tents, marquees
Dressing rooms, production and site offices, first aid points, catering, storage, baby change,
information points.
 Ballast
For staging, tents, and other structures.
 Ground cover protection
In order not to hurt the tennis court.
 Transport & vehicles
Forklifts, cherry picker, crane, flatbed trucks, vans, cars.
 Firefighting equipment
Fire alarms and detectors, escape routes, evacuation of disabled people, fire extinguishers,
and blankets.
 Sports specific equipment
Electronic timing equipment , gloves , head guards , mouth guards , hand wraps , groin
guards , hook and jab pads , strike shield , skipping ropes , kettle bells ,drinks bottles , punch
bags , speed balls .
1 http://www.thebrewery.co.uk/Audio-visual-overview
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 Refuse disposal
Events create a huge amount of litter and waste. We create a waste management plan for
our event. Bins, skips, green bins, plastic bins, bottle banks.
 On site office equipment
Computers, printers, admin supplies
 Event Decoration
 Health and safety signage
Showing the location of emergency exits, firefighting equipment, danger zones
 Directional and information signage
o Directional signage (to direct people to the nearest exit, toilet, bar.
o Information signage (to tell people where they are in the venue, to show
people where facilities are on site)
o Safety signage (Showing the location of emergency exits, firefighting
equipment, danger zones)
o Welfare signage (meeting point , baby change , lost persons , drinking water ,
first aid)
The Place of the sponsorship banners/signage are in visible positions but ensure they do not
impede audience sightlines or flow.
 Diesel
For vehicles, Container diesel generators.
 Fireworks
Human resource plan
There are going to be athletes, performers, entertainers, security staff, volunteers, all
working behind the scenes or in frond in order to have a great result. We have many
challenges in order to meet the deadlines on our events projects, and also we have to
manage the interests of everyone involved. On our event environment there going to be on
one hand handful individuals on the planning team and a mass amount of voluntary and
contractor employees working for one or two hours to the whole event. We made a five
types of members plan.
Event committee: Their role is to identify the main goals and the purpose of the event and
plan everything in order to achieve it.
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They are going to take responsibilities in the followings sectors:
 Production
 Marketing
 Staffing
 Operations
 Finance
Event staff (paid staff) : Their role is designing and staging the event. They are going to have
qualifications and experience in order to be hired.
Stakeholders: They have impact at the event planning. We have multiply stakeholders from
different disciplines.
Contractors: Suppliers of temporary fencing and facilities, lighting, sound, stage
management, entertainment, catering, waste management.
Volunteers: Our event is going to have enough volunteers but we also we look not to lose
our service quality. We understand that quality in the operation environment of our event is
directly to the people delivering the services
Recruitment and selection: Our recruitment will be by online selection. We are going to ask
the applicants to make decisions preferences
Human resources – staff
Around 190 staff
Building Services: 20
Catering Staff: 40
Cleaners: 20
Dressing room attendants: 5
Groundsmen: 2
Left luggage office: 4
Lift operators: 5
Physiotherapists: 4
Practice courts: 2
Media staff: 5
Referee's Office: 3
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Scoreboard operators & data collectors: 5
Security guards: 20
Stewards (Honorary): 30
Stewards (Service & London Fire Brigade): 20
Referres : 5
Ambulance: 2
Broadcasters: 4
MARKETING
PESTLE Analysis
PESTEL analysis is a tool to analyse the external factors which can affects the working of our
company. These factors have direct or indirect impact in conducting UFC event.
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Political
As to overcome all the issues we have taken some measures so that they will not become
our hindrances. These measures are as follows
• Registration of the Wimbledon court 6 months before the implementation of the
event
• Signing the contract as per the terms of the existing government rules and regulations
• Signing the terms of the taxes as per current taxation policy
• Talked with the Lawn Tennis Association for the part of revenue to be shared
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Economical
• Proper analysis of the inflation rate at the time event will take place
• Study of the economic terms and policies of the government
• Signed the terms regarding the exchange rate and the tariff change
Social
Social factors affecting our event may include age distribution, target customers, economic
profile, etc. The solutions for overcoming these problems are
• Making the proper distribution and arranging a special area which covers old people
and disabled from the crowd
• Special sitting arrangements for the ladies and kids
• VIP Box for targeted spectators
• Standing stands for the middle class people
Technological
Technological factors have taken under consideration are communication methods,
outsourcing and new ideas to make the event unforgettable.
• Imposition of new marketing strategies and communication through the different
source of media and publications
• Installation of safety stands for the spectators
• Wide media coverage and screening at various locations
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Environmental
There isa relief thatacompanyfacesonlysome of the issuesinthisfactorof PESTEL butwe cannot
neglectthisissue asit isan importantfactor whichisto be takenintoconsideration.Environmental
factors which can affectoureventcan be pollutiontargets,ethical andsustainable meansof
businessandenvironmental regulationsof the government,whichwe have takencare of already
and forthe factorssuch as rainswe have alreadysoughtthat outby havingaccessto the Wimbledon
roof.
Legal
Everycountry hasits ownlegal policiesandfororganisingUFCinU.K we have keptall the legal
issuesandpoliciesof governmentinourmind.Some of the legal factorsinclude employmentlaw,
consumerprotectionlaw,international law andregulationsandadvertisingstandards.
Asto make thiseventsuccessful andfeasible,we have workedethicallyandlegallywiththe
governmentandLawnTennisAuthorityof U.K
Market Research For an event
The main aim of conducting a market research is to try to reduce the risk of unsuccessful
event, and to have an idea about expectations of event attendees.
-For which we put up an online questionnaire on our website
- Research proposal to the sponsors. The main sponsors and the Sub sponsors
Use of MARKET BREAKDOWN CALCULATOR (MBC) to predict likely attendance and by
attending similar events to observe the participants, consumers and record the observation
of attendee.
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EVENT MARKETING MIX
PRODUCT
An event is not a physical product, it is intangible so in order to carry out an event we have
to understand the event experience which appeals the attendee.
Our product UFC women’s Bantamweight title and Men’s Featherweight title fight at the
centre court of Wimbledon arena has the capacity to provide quality experience to the
viewers.
PRICE
Pricing strategies should reflect our objectives and also offer customers value for their
money. So we also took price of our competitors into consideration. We set a price of the
tickets which will cover up our all the costs and give us profits as well as it won’t be possible
for higher middle class to buy the tickets.
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Tickets Price
Standing 500£
Box seats 1000£
Lower level seats 450£
Pavilion level seats 250£
Terrace level seats 200£
Suites 520£
We have decided to use ‘UPGRADING’ pricing strategies for the BOX seats and Suits.
PLACE
Place is where the event experience is delivered and also where the distribution of ticket
sales takes place.
For the ticket sales we have decided to provide 90% of the virtual ticket selling on the
official websites of UFC.com and the Wimbledon.com.
10% of the in-house tickets will be around the city of the venue. That will save a lot of cost
of employing ticket sellers and customers now a days are more comfortable in buying the
tickets online.
PROMOTION
A promotional map is an important technique in the positioning of an event. The success of
the event largely depends on how you promote and market the event.
Internet marketing and E- marketing: Creating a Mixed marital art event website, Digital
television, use of digital customer data and sending them emails.
Mass media: use of mass media for the promotion of an event. BBC is an official media
broadcaster for the Wimbledon so we can use them to broadcast the event and also use for
advertising of the event.
Early bird ticket pass: To generate excitement and even to generate some income which
can be used as a daily event expenses way before for putting up the event. It can be done in
2 phases on the official website 6 months before the event giving 10% discount to the 100
tickets of all 6 stands. The early bird will be available for just 1hour on the website the
selected day and in the 2nd phase the early birds tickets will be just available for half an
hour and both phases it will be on 1st come 1st serve basis.
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Upgrade tickets: instead of giving discounts to the customers we can give upgrade tickets
where the customers will enjoy additional service with the same price.
Press conferences of the Fighters
People: Free UFC merchandise to the volunteers of the event so they can cherish the
goodie and the experience for the rest of their life. As keeping the relationship with the
people who work with your organisation is very important.
Process : All the processes in the event should be done by keeping the potential customers
in the consideration.so the delivery of all the services is very important.
Physical evidence:
We are going to create an ambience for the customers which will be a life time experience
as 4 world’s best mixed martial arts fighters will be fighting for the titles and the guest
performance by Adele with Snoop dog will excite the crowd.
Special layout for the people who wants to see their favourite fighters fight where they can
stand very close to the ring and cheer their favourite fighter. The event band with the name
UFC for all the ticket holders so that they do not have to worry about carrying the tickets
carefully.
COSTS AND BUDGETING
INCOME
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Tickets Number of seats Price
Expected
Income
Standing 300 500 150000
Box seats 2000 1000 2000000
Lower level seats 2500 450 1125000
Pavilion level seats 4000 250 1000000
Terrace level seats 6000 200 1200000
Suites 500 520 260000
Total number of seats and
income 15300 5735000
Foods and Catering
Meals 12000 10 120000
Beverages 25000 7 175000
295000
Merchandise
T-shirts 10000 30 300000
Cups 4500 10 45000
Key Chains 2000 2 4000
349000
Sponsorship
Main Sponsors 1
10000/per
fight 20000
Big Hoarding Boards 2 10000 20000
Small Hoarding Boards 4 5000 20000
60000
Parking 5000 5 25000
Total 6464500
EXPENSES
Stadium Rent 1700000
Parking 15000
Salaries and wages 1150000
Utilities 550000
General and Administrative 280000
Trophies,Awards
Paid by
sponsors 0
Promotion 965000
Training of volunteers 35000
Total 4695000
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Total income - Total
expenses
Expectedincome 6464500
Expectedexpenses 4695000
TOTAL PROFIT OF EVENT 1769500
Project Process
UFC
The Ultimate Fighting Championship (UFC) is one of the largest mixed martial arts
organization in the world, originating from the full contact sport of Vale Tudo in Brazil and it
was created in the United States in 1993. It is a hybrid martial art, including boxing,
kickboxing, wrestling and Brazilian Jiu-Jitsu (BJJ). It offers more sight and, as a martial art, it
is more comprehensive. It requires that someone knows more combative style in order to
bring the desired results and to be better prepared. It is played inside a cage referred to as
“The Octagon”. UFC hosts more than 40 fights each year amongst the top-ranked fighters in
the world and matches are being held around the globe. UFC is consisted of 9 weight classes
ranging from 115 pounds to 265 pounds and there are three ways to win a fight: Knockout,
Submission or Decision. Rounds are five minutes in length and there are typically three
rounds in a contest. (UFC,2015).
AIMS AND OBJECTIVES
MMA is definitely the sport of the future and through the years will evolve more. In the
recent years, the popularity of MMA is really popular in UK. Lot of tournaments take place
every year in UK venues, while the broadcasting fees are high. The previous show in London
was a complete sell-out. Actually the show broke Wembley’s Arena’s gate receipt record
producing about 1.3 million for a crowd of 10349.Taking into account that the venue hosted
nearly all the big music stars, that’s not a thing to underestimate, while there are plans to
host shows in London’s O2 arena, the Manchester Arena and Dublin. (MIRROR,2013)
Considering the overwhelming passion for UFC shown by the fans here in UK, the objective
is to fill the stadium with crowd and offer them the best possible spectacle, something
memorable as it will be the first ever UFC match in one of the best tennis courts around the
globe.
SAFETY MEMO
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One of the most important duties of event manager is to protect safety and health of all the
people working or coming to the event. Therefore Health and Safety at Work Act 1974 and
Health and Safety at Work Regulations 1999 should be supported and promoted throughout
the event. Processes and procedures must be created to monitor crowd levels along with
trained staff to secure safety. Good communication and cooperation is required between all
members of the staff, the management and the emergency services. A risk assessment
could be conducted where both physical and behavioural factors need to be taken into
consideration. The event manager must remember that Wimbledon is made for tennis and
not for a UFC fight, so there could be some improvements or changes of the safety criteria.
Finally event passes must be printed for the management team, volunteers , media and
spectators. There are used to identify staff and crew at events and are an addition to
security accreditation.
WASTE MANAGEMENT
Waste management Waste management is a critical issue of our event. Surveys have shown
that around 70% of people believe that waste is a negative environmental of events.
Wimbledon acts in a responsible way to protect both people and environment. Our aim is to
conserve all natural resources by the use of energy management and recycling. For this
reason, during the event trade and catering waste services, eye catching wasting stations,
waste disposal and recycling, litter picking teams and mini waste stations for smaller areas
are going to be used. People participating in the event must make sure they always use the
correct bin for recycling. Our well trained staff is going to resolve any problem is presented.
The event motto will be “YOU CAN BE SUBSTANTIVE, IF YOU THINK GREEN”.
TARGET AUDIENCE
Furthermore the event manager needs to identify the target audience. Dana Frederick
White, president of UFC organization recently commented “Our target audience is
anywhere from age 17 to 35”. However the creativity of this event could attract older
people too.
ADVERTISING
Another important part to consider is the advertising of the event in cooperation with the
marketing department. All forms of today’s advertisement could be used like newspapers
and magazines, radio, television, public transports advertisements, chain mails, fly posting
and last but not least internet and social media (Facebook, Twitter, Instagram). An
advertising must be set beforehand, while selling advertising space in the event could earn
extra revenue stream.
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EVENT SCHEDULE
The event will take schedule on 8 of May at 7 am. Spectators are kindly requested to be in
the ground approximately 1 hour before the event begins. The UFC president will give a
short speech to the crowd welcoming them in London and then the first match will take
place.
7pm Short speech from UFC President
7:15pm Ronda Rousey vs Holly Holm
8pm Special guest performance by Snoop Dog with
Adele
8:45pm Jose Aldo vs Conor Mc Gregor
9:30pm Post-event winning ceremony
10pm End of the event
CONCLUSION
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There wasa clearevidence before analysing thisUFCeventthatthe successof the similarevents
organisedbythe otherorganisation.UFCisthe new trendin the marketwhichisbeinglovedby
people all acrossthe worldandthe analysisdone bythe variousmediaaboutthe UFC events
showedthatitis lovedbythe Europeansthe most.The last UFC eventwasheldinLondonat the o2
arena on8th
march, 2014 and itdrewa crowdof 14,604 and earningthemtwomilliondollargate.
That is the reasonforchoosingUK as the venue forthe event.The unique collaborationof UFCand
Wimbledonisgoingtogive evenadecentcrowdwhichenjoystennis atWimbledonachance to
experience the above parambience of UFC.The eventissupposedtobe heldina Wimbledonwhich
isgoingto give us an extraedge overothercompetitorsasyousee inthe SWOT analysis.Ourmajor
strengthsare the loyaltyof the customerstowardsthe Wimbledonbrandsowe can take advantage
of the brandreputation. The expectedprofitfromthe eventis1769500 i.e the difference between
the total income of 6464500 and the total expense of 4695000. Moreover,we came acrosswithfew
challengeswhichcouldbe easilyhandledaswe have shown above inPESTEL.sooverall we can
conclude thatit isveryfeasible projectwhichwill giveusample amountof opportunitiestoearn
profitandopportunitiestoorganise more sucheventsinthe future.
REFERENCES
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Bladen,c.,Wilde,N., andkennel,J.(2012) Eventsmanagement:Anintroduction.1st
edn.London:
Taylor& Fransis
Conway,D.G (2009) The EventManager’s Bible: The Complete Guide toPlanningandOrganisinga
VoluntaryorPublicEventsandOrganisingaVoluntaryorPublicEvents.3rd
edn.Oxford:How to
Books
OpenBuildings(2015) CentreCourt[online] available from
http://openbuildings.com/buildings/centre-court-profile-19323 [23 November2015]
Slack,N.,Johnston,R.,andBrandon-Jones,A.(2011) Essentialsof Operations ManagementWith
MyOMLab. Harlow: Financial TimesPrentice Hall.
Udemyblog(2014) EventManagerJob Description and Skills Required [online] availablefrom
https://blog.udemy.com/event-manager-job-description/ [15November2015]
O’Toole,W.(2011). EventFeasibilityandDevelopment:FromStrategytoOperations.Oxford:
ElsevierButterworth-Heinemann
Nokes,S,Major, I.,Greenwood,A.,Allen,D.,Goodman,M(2003).The Definitive GuidetoProject
Management:The Fast Track to Gettingthe JobDone onTime and on Budjet.Harlow :Pearson
Educations.
UFC (2015) THE SPORT[online] available from http://www.ufc.com/discover/sport [15November
2015]
MIRROR (2013) MMA'swatershed moment?Why theUFCcould be on theverge of a major
breakthrough in theUK [Online] available from http://www.mirror.co.uk/sport/other-
sports/mma/ufc-uk-ultimate-fighting-championship-1718293 [16 November2015]
Design Build (2015), Wimbledon Centre Court Retractable Roof, United Kingdom [online]
available http://www.designbuild-network.com/projects/wimbeldon-roof/ [23 November
2015]
Triposo(2015), CentreCourte[online] available http://www.triposo.com/poi/W__119502509 [23
November2015]
Wimbledon(2015), Factsand Figures , [online] available
http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html [23November]
APPENDICES
UFC at “Centre Court”
Time 5.11.2015
10-12:30
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Member’spresent
AlexandrosEfthymiou
Lambros Bikas
DiweshJuneja
MahendraAudi
Meetingagenda:
Discussaboutthe progressof eachdepartment
Discussaboutthe researchdone
Discussaboutthe budget
Discussaboutmarketingandsponsorship
16.11.2015
10-12:30
Member’spresent
AlexandrosEfthymiou
Lambros Bikas
DiweshJuneja
MahendraAudi
Meetingagenda:
Discussaboutthe financial aspectof the event
Discussaboutthe draftof the UFC event
Discussthe time limiteach
23.11.2015
10am-17pm
Member’spresent
AlexandrosEfthymiou
Lambros Bikas
DiweshJuneja
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MahendraAudi
Meetingagenda:
Finalise the report
Finalise the financial status

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Coursework-telos

  • 1. 11/15/2015 UFC women’s Bantamweight title and Men’s Featherweight title in Wimbledon M06SEM Coursework ALEXANDROS EFTHYMIOU LAMBROS BIKAS DIWESH JUNEJA MAHENDRA AUDI
  • 2. 1 | P a g e Introduction to the coursework ‘All time management begins with planning’ (Tom Greening quotes, Poet/Writer) Our company “Coventry City events “is planning to organise an event at Wimbledon Centre court. It is going to take place on 8 of May 2016 at 7 am. Our team consists of four managers that make up the operations team: Alexandros Efthymiou (Facilities Manager), Lambros Bikas (Event Manager), Diwesh Juneja (Operations Manager), Mahendra Audi (Marketing Manager). We have planned to organise an Ultimate Fighting Championship in Wimbledon Stadium London, U.K. Our product is UFC women’s Bantamweight title and Men’s Featherweight title fight at the centre court of Wimbledon arena has the capacity to provide both quality and experience to more than 15000 audience. Issues that were a hurdle in executing our plan are as follows:  Political  Financial  Social  Technological Because of these issues the problems that we have faced were:  Difficulties faced in getting the permission to organise UFC in Wimbledon  Problem regarding getting sponsors to invest in this huge and costly event  Public’s reaction about this event  Procuring and assembling of necessary equipment’s for UFC As a team we have left no stone unturned in solving the aforesaid problems using relevant theories of sports management and made this event feasible and profitable.
  • 3. 2 | P a g e Contents Introduction………………………………………………………………………………………………………………………….. 1 Venue Analysis………………………………………………………………………………………………………………………. 3 ProjectDescription………………………………………………………………………………………………………………… 4 Team Roles………………………………………………………………………………………………………………………….… Eventmanager…………………………………………………………………………………………………………. Marketingmanager………………………………………………………………………………………………….. Operationsmanager…………………………………………………………………………………………………. Facilitiesmanager……………………………………………………………………………………………………….. Market Analysis………………………………………………………………………………………………………………………. SWOT ANALYSIS……………………………………………………………………………………………. StakeholderAnalysis…………………………………………………………………………………………………... Resources………………………………………………………………………………………………………………………………. Productionequipmentchecklist………………………………………………………………………………. Human resource plan……………………………………………………………………………………………… Human resources – staff…………………………………………………………………………………………. Marketing……………………………………………………………………………………………………………………………… Pestle analysis………………………………………………………………………………………………………… Market ResearchForan event…………………………………………………………………………………. Eventmarketingmix………………………………………………………………………………………………. Costsand Budgeting……………………………………………………………………………………………………………… Projectprocess……………………………………………………………………………………………………………………… Conclusion…………………………………………………………………………………………………………………………….. References…………………………………………………………………………………………………………………………..
  • 4. 3 | P a g e Venue Analysis The Venue is going to take place at the Wimbledon Central Court. “The central court is the main court of the Wimbledon Championship. It is considered the world's most famous tennis court. Its retractable roof was completed in 2009, and capacity increased to 15,000 by adding six rows of seats to the upper tier on the east, north, and west sides” (Open Building, 2015). For the UFC event we are going to add 300 standing tickets. New media facilities, scoreboards including video, and commentary boxes were built to replace those currently in the upper tier. New wider seats were installed and new additional stairs and lifts were added (Open Building, 2015).
  • 5. 4 | P a g e The roof takes up to less than 10 minutes to close, during which time play is suspended. The air-conditioning systemcan acclimatize nearly 25,000 people for indoor-grass competition.( Design Build, 2015) The scoreboard was one of the more recognisable parts of Centre Court which were replaced in 2008 by full colour LED screens intended to provide full Hawk-Eye replays to the crowd in the stadium (Triposo, 2015). Central court dimension: Stadium – 110m long x 119m wide x 19m high. Area of grass - 41m x 22m. BBC is our host broadcaster (Wimbledon , 2015). Team Roles  The Event manager role The event manager role is to confirm, oversee all decisions made, control the activities of individuals and generally act as a central intermediary. My role as an event manager will be to co-ordinate all the decisions of my subordinate managers, to take permission from the local authorities and all the other authorities and association related to our events, to employ the employees for the different tasks and induct them on their roles and oversee all the pre match, match time and post-match activities. (Udemyblog,2014)  Marketing manager role Marketing manager’s role includes making an UFC event special for our customer and to give them the best UFC lifetime experience. My aim is to ensure that the event is properly advertised and marketed in the consumer market and see to it that the event gets the right platform to be successful. My roles will include using the best marketing techniques to know the strengths and weaknesses of the events and then concentrating on strengths to capitalise on market opportunities.
  • 6. 5 | P a g e  Operations manager role Operation manager is a top level manager who looks after the provision of services. My aim as an operation manager is to make sure that the UFC event is running as well as it possibly can, and meets our customer’s needs and expectations smoothly and efficiently. My role as an operation manager of the UFC event will include managing the budget, operating the logistic facilities, strategizing operations, manage support service and manage third party relation.  Facilities manager role Facilities manager role includes the management of services and processes that support the event of “Coventry City events”. My role is to ensure that the organisation has the most suitable working environment for its employees and their activities. My aimis to focus on using the best business practice to improve efficiency, and in the same time way to reduce the operating costs and increase productivity.
  • 7. 6 | P a g e Market Analysis The event attendee looks for a ‘Lifetime experience’ - Allen et al. (2011) and something that will be remembered as interesting memorable and exciting. So this is the reason which led my group to come up with the event which will be memorable, excitable and interesting for the MMA and UFC lovers across the globe. Before we can start with an event we need to look at our capabilities and how we are positioned in the market and evaluate the marketing strengths. So we considered doing a SWOT ANALYSIS. SWOT Analysis STRENGTHS WEAKNESSES I N T E R N A L - Strong Brand image of UFC - Loyalty Of people towards Wimbledon - Creativity of the event - Merger of 2 Powerful Brands UFC and Wimbledon -No other big Events taking place on the day of the Event - Low volunteer retention - Low use of web based application - Low use of in-house ticket sellers OPPORTUNITIES Threats
  • 8. 7 | P a g e E X T E R N A L - Setting up an additional event in the venue - To increase sponsorship revenue - High Cost of damaging the Tennis court. - High ticket Costs due to merger of UFC and Wimbledon may lead to lack of interest from middle income people STAKEHOLDER ANALYSIS Stakeholders could be individuals or groups that have some form of interest in the particular event. This interest may be financial, emotional, political or social. Freeman (1984) defines stakeholders as “any group or individual that can affect or is affected by accomplishment of the organization’s objectives“ . Nokes et al (2003) believe effective communication with stakeholders allow the organizations to gain support from them, which consequently becomes the significant factor in a successful project. More specifically in UFC fights hosted in Wimbledon arena our stakeholders are employees and volunteers , service and contract providers , emergency services ( ambulance service, police , fire service etc ) , security services , local council , transport services , regulators , funding bodies, sponsors and companies and the media. We could separate our stakeholders to Primary that without them the event could not take place (employees, suppliers , volunteers, sponsors and funding bodies, spectators and participants and Secondary that don’t have the same impact (government bodies, emergency services and media) (Reid and Arcodia , 2002) . However, their significance is not to be underestimated. O’Toole (2011) states that appropriate classification of stakeholders, allows the event organization to communicate and manage stakeholders efficiently. In order to gain competitive advantage stakeholder management is really important.
  • 9. 8 | P a g e Resources PRODUCTION EQUIPMENT CHECKLIST  Staging and associated structures – stage , disabled platforms UFC ARENA  Disabled facilities People with disabilities have the right to equal treatment. Our event planned in order to make it available to people with mobility problems, sight or hearing impairments or other special needs. We have made the appropriate provision for a suitable access to and egress from the event as well as good, services and facilities for all. Provision will include: Disabled platforms, Ramps, Handrails, Lifts, Sanitary Facilities, Hearing systems, free access for carers.
  • 10. 9 | P a g e  Lighting, audio and visual equipment Led lights for the event, par can, Spotlight, Follow spot, Stage lighting. Speakers , Amplifiers , Microphones , Headphones , Two way radios , Surround sound systems , PA systems , Stands , Wall brackets , Input controls. LED screens in a multitude of shapes and sizes, HD projectors and display screens, video walls and microphones, as well as graphics and full branding solutions.1  Power – generators and distribution cable Container diesel generators, transmission lines and distribution cables for electricity.  Cable covers and ramps  Barriers, ropes & stakes Stage barriers have a variety of uses and are now an important piece of equipment for our event. We are going to use them in front of the stage, at the perimeter, at no-go areas, sterile areas. The interlocking steel barriers will provide security at our event.  Portacabins, tents, marquees Dressing rooms, production and site offices, first aid points, catering, storage, baby change, information points.  Ballast For staging, tents, and other structures.  Ground cover protection In order not to hurt the tennis court.  Transport & vehicles Forklifts, cherry picker, crane, flatbed trucks, vans, cars.  Firefighting equipment Fire alarms and detectors, escape routes, evacuation of disabled people, fire extinguishers, and blankets.  Sports specific equipment Electronic timing equipment , gloves , head guards , mouth guards , hand wraps , groin guards , hook and jab pads , strike shield , skipping ropes , kettle bells ,drinks bottles , punch bags , speed balls . 1 http://www.thebrewery.co.uk/Audio-visual-overview
  • 11. 10 | P a g e  Refuse disposal Events create a huge amount of litter and waste. We create a waste management plan for our event. Bins, skips, green bins, plastic bins, bottle banks.  On site office equipment Computers, printers, admin supplies  Event Decoration  Health and safety signage Showing the location of emergency exits, firefighting equipment, danger zones  Directional and information signage o Directional signage (to direct people to the nearest exit, toilet, bar. o Information signage (to tell people where they are in the venue, to show people where facilities are on site) o Safety signage (Showing the location of emergency exits, firefighting equipment, danger zones) o Welfare signage (meeting point , baby change , lost persons , drinking water , first aid) The Place of the sponsorship banners/signage are in visible positions but ensure they do not impede audience sightlines or flow.  Diesel For vehicles, Container diesel generators.  Fireworks Human resource plan There are going to be athletes, performers, entertainers, security staff, volunteers, all working behind the scenes or in frond in order to have a great result. We have many challenges in order to meet the deadlines on our events projects, and also we have to manage the interests of everyone involved. On our event environment there going to be on one hand handful individuals on the planning team and a mass amount of voluntary and contractor employees working for one or two hours to the whole event. We made a five types of members plan. Event committee: Their role is to identify the main goals and the purpose of the event and plan everything in order to achieve it.
  • 12. 11 | P a g e They are going to take responsibilities in the followings sectors:  Production  Marketing  Staffing  Operations  Finance Event staff (paid staff) : Their role is designing and staging the event. They are going to have qualifications and experience in order to be hired. Stakeholders: They have impact at the event planning. We have multiply stakeholders from different disciplines. Contractors: Suppliers of temporary fencing and facilities, lighting, sound, stage management, entertainment, catering, waste management. Volunteers: Our event is going to have enough volunteers but we also we look not to lose our service quality. We understand that quality in the operation environment of our event is directly to the people delivering the services Recruitment and selection: Our recruitment will be by online selection. We are going to ask the applicants to make decisions preferences Human resources – staff Around 190 staff Building Services: 20 Catering Staff: 40 Cleaners: 20 Dressing room attendants: 5 Groundsmen: 2 Left luggage office: 4 Lift operators: 5 Physiotherapists: 4 Practice courts: 2 Media staff: 5 Referee's Office: 3
  • 13. 12 | P a g e Scoreboard operators & data collectors: 5 Security guards: 20 Stewards (Honorary): 30 Stewards (Service & London Fire Brigade): 20 Referres : 5 Ambulance: 2 Broadcasters: 4 MARKETING PESTLE Analysis PESTEL analysis is a tool to analyse the external factors which can affects the working of our company. These factors have direct or indirect impact in conducting UFC event.
  • 14. 13 | P a g e Political As to overcome all the issues we have taken some measures so that they will not become our hindrances. These measures are as follows • Registration of the Wimbledon court 6 months before the implementation of the event • Signing the contract as per the terms of the existing government rules and regulations • Signing the terms of the taxes as per current taxation policy • Talked with the Lawn Tennis Association for the part of revenue to be shared
  • 15. 14 | P a g e Economical • Proper analysis of the inflation rate at the time event will take place • Study of the economic terms and policies of the government • Signed the terms regarding the exchange rate and the tariff change Social Social factors affecting our event may include age distribution, target customers, economic profile, etc. The solutions for overcoming these problems are • Making the proper distribution and arranging a special area which covers old people and disabled from the crowd • Special sitting arrangements for the ladies and kids • VIP Box for targeted spectators • Standing stands for the middle class people Technological Technological factors have taken under consideration are communication methods, outsourcing and new ideas to make the event unforgettable. • Imposition of new marketing strategies and communication through the different source of media and publications • Installation of safety stands for the spectators • Wide media coverage and screening at various locations
  • 16. 15 | P a g e Environmental There isa relief thatacompanyfacesonlysome of the issuesinthisfactorof PESTEL butwe cannot neglectthisissue asit isan importantfactor whichisto be takenintoconsideration.Environmental factors which can affectoureventcan be pollutiontargets,ethical andsustainable meansof businessandenvironmental regulationsof the government,whichwe have takencare of already and forthe factorssuch as rainswe have alreadysoughtthat outby havingaccessto the Wimbledon roof. Legal Everycountry hasits ownlegal policiesandfororganisingUFCinU.K we have keptall the legal issuesandpoliciesof governmentinourmind.Some of the legal factorsinclude employmentlaw, consumerprotectionlaw,international law andregulationsandadvertisingstandards. Asto make thiseventsuccessful andfeasible,we have workedethicallyandlegallywiththe governmentandLawnTennisAuthorityof U.K Market Research For an event The main aim of conducting a market research is to try to reduce the risk of unsuccessful event, and to have an idea about expectations of event attendees. -For which we put up an online questionnaire on our website - Research proposal to the sponsors. The main sponsors and the Sub sponsors Use of MARKET BREAKDOWN CALCULATOR (MBC) to predict likely attendance and by attending similar events to observe the participants, consumers and record the observation of attendee.
  • 17. 16 | P a g e EVENT MARKETING MIX PRODUCT An event is not a physical product, it is intangible so in order to carry out an event we have to understand the event experience which appeals the attendee. Our product UFC women’s Bantamweight title and Men’s Featherweight title fight at the centre court of Wimbledon arena has the capacity to provide quality experience to the viewers. PRICE Pricing strategies should reflect our objectives and also offer customers value for their money. So we also took price of our competitors into consideration. We set a price of the tickets which will cover up our all the costs and give us profits as well as it won’t be possible for higher middle class to buy the tickets.
  • 18. 17 | P a g e Tickets Price Standing 500£ Box seats 1000£ Lower level seats 450£ Pavilion level seats 250£ Terrace level seats 200£ Suites 520£ We have decided to use ‘UPGRADING’ pricing strategies for the BOX seats and Suits. PLACE Place is where the event experience is delivered and also where the distribution of ticket sales takes place. For the ticket sales we have decided to provide 90% of the virtual ticket selling on the official websites of UFC.com and the Wimbledon.com. 10% of the in-house tickets will be around the city of the venue. That will save a lot of cost of employing ticket sellers and customers now a days are more comfortable in buying the tickets online. PROMOTION A promotional map is an important technique in the positioning of an event. The success of the event largely depends on how you promote and market the event. Internet marketing and E- marketing: Creating a Mixed marital art event website, Digital television, use of digital customer data and sending them emails. Mass media: use of mass media for the promotion of an event. BBC is an official media broadcaster for the Wimbledon so we can use them to broadcast the event and also use for advertising of the event. Early bird ticket pass: To generate excitement and even to generate some income which can be used as a daily event expenses way before for putting up the event. It can be done in 2 phases on the official website 6 months before the event giving 10% discount to the 100 tickets of all 6 stands. The early bird will be available for just 1hour on the website the selected day and in the 2nd phase the early birds tickets will be just available for half an hour and both phases it will be on 1st come 1st serve basis.
  • 19. 18 | P a g e Upgrade tickets: instead of giving discounts to the customers we can give upgrade tickets where the customers will enjoy additional service with the same price. Press conferences of the Fighters People: Free UFC merchandise to the volunteers of the event so they can cherish the goodie and the experience for the rest of their life. As keeping the relationship with the people who work with your organisation is very important. Process : All the processes in the event should be done by keeping the potential customers in the consideration.so the delivery of all the services is very important. Physical evidence: We are going to create an ambience for the customers which will be a life time experience as 4 world’s best mixed martial arts fighters will be fighting for the titles and the guest performance by Adele with Snoop dog will excite the crowd. Special layout for the people who wants to see their favourite fighters fight where they can stand very close to the ring and cheer their favourite fighter. The event band with the name UFC for all the ticket holders so that they do not have to worry about carrying the tickets carefully. COSTS AND BUDGETING INCOME
  • 20. 19 | P a g e Tickets Number of seats Price Expected Income Standing 300 500 150000 Box seats 2000 1000 2000000 Lower level seats 2500 450 1125000 Pavilion level seats 4000 250 1000000 Terrace level seats 6000 200 1200000 Suites 500 520 260000 Total number of seats and income 15300 5735000 Foods and Catering Meals 12000 10 120000 Beverages 25000 7 175000 295000 Merchandise T-shirts 10000 30 300000 Cups 4500 10 45000 Key Chains 2000 2 4000 349000 Sponsorship Main Sponsors 1 10000/per fight 20000 Big Hoarding Boards 2 10000 20000 Small Hoarding Boards 4 5000 20000 60000 Parking 5000 5 25000 Total 6464500 EXPENSES Stadium Rent 1700000 Parking 15000 Salaries and wages 1150000 Utilities 550000 General and Administrative 280000 Trophies,Awards Paid by sponsors 0 Promotion 965000 Training of volunteers 35000 Total 4695000
  • 21. 20 | P a g e Total income - Total expenses Expectedincome 6464500 Expectedexpenses 4695000 TOTAL PROFIT OF EVENT 1769500 Project Process UFC The Ultimate Fighting Championship (UFC) is one of the largest mixed martial arts organization in the world, originating from the full contact sport of Vale Tudo in Brazil and it was created in the United States in 1993. It is a hybrid martial art, including boxing, kickboxing, wrestling and Brazilian Jiu-Jitsu (BJJ). It offers more sight and, as a martial art, it is more comprehensive. It requires that someone knows more combative style in order to bring the desired results and to be better prepared. It is played inside a cage referred to as “The Octagon”. UFC hosts more than 40 fights each year amongst the top-ranked fighters in the world and matches are being held around the globe. UFC is consisted of 9 weight classes ranging from 115 pounds to 265 pounds and there are three ways to win a fight: Knockout, Submission or Decision. Rounds are five minutes in length and there are typically three rounds in a contest. (UFC,2015). AIMS AND OBJECTIVES MMA is definitely the sport of the future and through the years will evolve more. In the recent years, the popularity of MMA is really popular in UK. Lot of tournaments take place every year in UK venues, while the broadcasting fees are high. The previous show in London was a complete sell-out. Actually the show broke Wembley’s Arena’s gate receipt record producing about 1.3 million for a crowd of 10349.Taking into account that the venue hosted nearly all the big music stars, that’s not a thing to underestimate, while there are plans to host shows in London’s O2 arena, the Manchester Arena and Dublin. (MIRROR,2013) Considering the overwhelming passion for UFC shown by the fans here in UK, the objective is to fill the stadium with crowd and offer them the best possible spectacle, something memorable as it will be the first ever UFC match in one of the best tennis courts around the globe. SAFETY MEMO
  • 22. 21 | P a g e One of the most important duties of event manager is to protect safety and health of all the people working or coming to the event. Therefore Health and Safety at Work Act 1974 and Health and Safety at Work Regulations 1999 should be supported and promoted throughout the event. Processes and procedures must be created to monitor crowd levels along with trained staff to secure safety. Good communication and cooperation is required between all members of the staff, the management and the emergency services. A risk assessment could be conducted where both physical and behavioural factors need to be taken into consideration. The event manager must remember that Wimbledon is made for tennis and not for a UFC fight, so there could be some improvements or changes of the safety criteria. Finally event passes must be printed for the management team, volunteers , media and spectators. There are used to identify staff and crew at events and are an addition to security accreditation. WASTE MANAGEMENT Waste management Waste management is a critical issue of our event. Surveys have shown that around 70% of people believe that waste is a negative environmental of events. Wimbledon acts in a responsible way to protect both people and environment. Our aim is to conserve all natural resources by the use of energy management and recycling. For this reason, during the event trade and catering waste services, eye catching wasting stations, waste disposal and recycling, litter picking teams and mini waste stations for smaller areas are going to be used. People participating in the event must make sure they always use the correct bin for recycling. Our well trained staff is going to resolve any problem is presented. The event motto will be “YOU CAN BE SUBSTANTIVE, IF YOU THINK GREEN”. TARGET AUDIENCE Furthermore the event manager needs to identify the target audience. Dana Frederick White, president of UFC organization recently commented “Our target audience is anywhere from age 17 to 35”. However the creativity of this event could attract older people too. ADVERTISING Another important part to consider is the advertising of the event in cooperation with the marketing department. All forms of today’s advertisement could be used like newspapers and magazines, radio, television, public transports advertisements, chain mails, fly posting and last but not least internet and social media (Facebook, Twitter, Instagram). An advertising must be set beforehand, while selling advertising space in the event could earn extra revenue stream.
  • 23. 22 | P a g e EVENT SCHEDULE The event will take schedule on 8 of May at 7 am. Spectators are kindly requested to be in the ground approximately 1 hour before the event begins. The UFC president will give a short speech to the crowd welcoming them in London and then the first match will take place. 7pm Short speech from UFC President 7:15pm Ronda Rousey vs Holly Holm 8pm Special guest performance by Snoop Dog with Adele 8:45pm Jose Aldo vs Conor Mc Gregor 9:30pm Post-event winning ceremony 10pm End of the event CONCLUSION
  • 24. 23 | P a g e There wasa clearevidence before analysing thisUFCeventthatthe successof the similarevents organisedbythe otherorganisation.UFCisthe new trendin the marketwhichisbeinglovedby people all acrossthe worldandthe analysisdone bythe variousmediaaboutthe UFC events showedthatitis lovedbythe Europeansthe most.The last UFC eventwasheldinLondonat the o2 arena on8th march, 2014 and itdrewa crowdof 14,604 and earningthemtwomilliondollargate. That is the reasonforchoosingUK as the venue forthe event.The unique collaborationof UFCand Wimbledonisgoingtogive evenadecentcrowdwhichenjoystennis atWimbledonachance to experience the above parambience of UFC.The eventissupposedtobe heldina Wimbledonwhich isgoingto give us an extraedge overothercompetitorsasyousee inthe SWOT analysis.Ourmajor strengthsare the loyaltyof the customerstowardsthe Wimbledonbrandsowe can take advantage of the brandreputation. The expectedprofitfromthe eventis1769500 i.e the difference between the total income of 6464500 and the total expense of 4695000. Moreover,we came acrosswithfew challengeswhichcouldbe easilyhandledaswe have shown above inPESTEL.sooverall we can conclude thatit isveryfeasible projectwhichwill giveusample amountof opportunitiestoearn profitandopportunitiestoorganise more sucheventsinthe future. REFERENCES
  • 25. 24 | P a g e Bladen,c.,Wilde,N., andkennel,J.(2012) Eventsmanagement:Anintroduction.1st edn.London: Taylor& Fransis Conway,D.G (2009) The EventManager’s Bible: The Complete Guide toPlanningandOrganisinga VoluntaryorPublicEventsandOrganisingaVoluntaryorPublicEvents.3rd edn.Oxford:How to Books OpenBuildings(2015) CentreCourt[online] available from http://openbuildings.com/buildings/centre-court-profile-19323 [23 November2015] Slack,N.,Johnston,R.,andBrandon-Jones,A.(2011) Essentialsof Operations ManagementWith MyOMLab. Harlow: Financial TimesPrentice Hall. Udemyblog(2014) EventManagerJob Description and Skills Required [online] availablefrom https://blog.udemy.com/event-manager-job-description/ [15November2015] O’Toole,W.(2011). EventFeasibilityandDevelopment:FromStrategytoOperations.Oxford: ElsevierButterworth-Heinemann Nokes,S,Major, I.,Greenwood,A.,Allen,D.,Goodman,M(2003).The Definitive GuidetoProject Management:The Fast Track to Gettingthe JobDone onTime and on Budjet.Harlow :Pearson Educations. UFC (2015) THE SPORT[online] available from http://www.ufc.com/discover/sport [15November 2015] MIRROR (2013) MMA'swatershed moment?Why theUFCcould be on theverge of a major breakthrough in theUK [Online] available from http://www.mirror.co.uk/sport/other- sports/mma/ufc-uk-ultimate-fighting-championship-1718293 [16 November2015] Design Build (2015), Wimbledon Centre Court Retractable Roof, United Kingdom [online] available http://www.designbuild-network.com/projects/wimbeldon-roof/ [23 November 2015] Triposo(2015), CentreCourte[online] available http://www.triposo.com/poi/W__119502509 [23 November2015] Wimbledon(2015), Factsand Figures , [online] available http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html [23November] APPENDICES UFC at “Centre Court” Time 5.11.2015 10-12:30
  • 26. 25 | P a g e Member’spresent AlexandrosEfthymiou Lambros Bikas DiweshJuneja MahendraAudi Meetingagenda: Discussaboutthe progressof eachdepartment Discussaboutthe researchdone Discussaboutthe budget Discussaboutmarketingandsponsorship 16.11.2015 10-12:30 Member’spresent AlexandrosEfthymiou Lambros Bikas DiweshJuneja MahendraAudi Meetingagenda: Discussaboutthe financial aspectof the event Discussaboutthe draftof the UFC event Discussthe time limiteach 23.11.2015 10am-17pm Member’spresent AlexandrosEfthymiou Lambros Bikas DiweshJuneja
  • 27. 26 | P a g e MahendraAudi Meetingagenda: Finalise the report Finalise the financial status