Hardee's happy star rewards

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  • 1. Hardee’s & Carl’s Jr. Happy Star Rewards By Alex Jones, Jordan Smith & Kelsey Hull
  • 2. PROMO
  • 3. Purpose & Objectives
    • CKE Restaurant's campaign to bring awareness about the Hardee’s and Carl’s Jr. app on the iPhone and Android phones.
    • Promote downloads of the app
    • Drive consumers in store via Happy Store Rewards, GPS-loyalty program that rewards users for checking in at Hardee’s and Carl’s Jr.
  • 4. Programming – Phase I
    • Phase I – App roll out for core fans – using Facebook, Youtube, brand websites, and e-mail list.
  • 5. Programming – Social Media
  • 6. Programming – Social Media
  • 7. Programming – Phase II
    • Phase II – partnered with mobile advertisers Jumptap and Flurry to promote the app
    • For every five check-ins consumers received one free coupon – the app suggests sharing on social networks
    • App was heavily promoted in restaurants using flyers, tray liners, etc.
    • Twitter contests.
  • 8. Evaluation
    • 36% redemption of mobile coupons on spot
    • Facebook – Hardee’s has 524,321fans, Carl’s Jr. has 822,567.
    • Combined they have almost 30,000 followers on Twitter
    • App climbed to the top five free apps, surpassing Facebook and a version of Angry Birds during the campaign.