- Combines internet with in situ exposure of new product designs at various stages: rendering, prototype or finalised products - Rendering evaluation may be conducted on multiple screens, orchestrated through a scenario, that may integrate survey questions - Central Location (CL) based, eventually using mobile solutions - Uses either incentivized street intercept respondents or pre-recruited more specific respondents - Conducted in major cities of Europe and worldwide

1. RapiTests for Design Contact: Alexandre Khan @ One World Research (1WR) Tel: 44 (0) 20 7099 4801, Email:alexandre.khan@1WR.net, Internet: www.1WR.net

6. Methodologies Recruitment Design against competition (n=100) Specific design parts (n=100) Upon selected respondents In-depth (option) Likes/dislikes & why’s Specific to parts Recruitment Preference Why’s Uniqueness, Relevance, Likes Purchase intent/ price levels Imagery/ attribute ratings Imagery/ attribute ratings Purchase intent/ Value for money Preference Tie break among alternatives Tie break among alternatives Intercept situation, London

7. Rendering Methodology (1/2) HD Screen Layouts Overview example Panorama example High wall example Question example

9. Outputs examples Consumer preferences: Design T is polarising and outperforms competitor except for leader D Lower case characters show significance at 80 percent; Upper case characters show significance at 90 percent; Single plus sign (+) shows significance at 95 percent; Double plus sign (++) shows significance at 99 percent Results are presented after the end of fieldwork. Typical presentations include significancy tests