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Barc - QlikTech in THE BI SURVEY 12
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Barc - QlikTech in THE BI SURVEY 12

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The results shown here illustrate that a well thought out and executed go to market ...

The results shown here illustrate that a well thought out and executed go to market
strategy can deliver real value to customers. QlikTech scores well in a variety of
areas but it tops the list when it comes to visual analysis, mobile BI and self service
features that serve for agility in BI projects. Compared to other Visual BI and Data
Discovery tools it has the best investment ratios when it come to licence fees,
external implementation spend and administrators needed per seat.

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    Barc - QlikTech in THE BI SURVEY 12 Barc - QlikTech in THE BI SURVEY 12 Document Transcript

    • 1 QlikTech in THE BI SURVEY 12 THE BI SURVEY 12 11 The Customer Verdict The world’s largest survey of 11 business intelligence software users QlikTech in THE BI SURVEY This document is a specially produced summary by BARC of the headline results for QlikTech It is not to be shared, distributed or reproduced in any way without first purchasing licensing rights and the express prior permission of BARC.
    • 2 QlikTech in THE BI SURVEY 12 Table of Contents Table of Contents ..................................................................................................................... 2   QlikTech in THE BI SURVEY 12 .............................................................................................. 3   QlikTech overview ............................................................................................................... 3   QlikTech customer responses ............................................................................................. 3   Product usage ................................................................................................................... 4   Customer demographics ................................................................................................... 4   Product penetration .......................................................................................................... 4   Number of users ............................................................................................................... 4   Peer Groups ............................................................................................................................. 5   Survey Results for QlikTech..................................................................................................... 6   KPI Results for QlikTech in Peer Group “BI Giants” ............................................................ 6   KPI Results for QlikTech in Peer Group ‘Dashboard vendor’ ............................................ 10   KPI Results for QlikTech in Peer Group “Visual Analysis and Data Discovery vendor” .............................................................................................................................. 12   KPI Results for QlickTech in Peer Group “Small and Medium Projects vendor” ............... 14   Summary ................................................................................................................................ 16   Marketing Statements ............................................................................................................ 16  
    • 3 QlikTech in THE BI SURVEY 12 QlikTech in THE BI SURVEY 12 QlikTech overview QlikView is the main product of QlikTech, an American company originally founded in the Swedish university town of Lund in 1993 as a consulting company. Its headquarters moved to Pennsylvania in 2005 after it raised funds from several venture capital firms going public in 2010. QlikTech has grown very quickly. The company says it has more than 26,000 customers in 100 countries and more than $320m revenue in 2011, targeting to break the $400m barrier in 2012. QlikTech is commonly cited as a competitor by other vendors we speak with. It very successfully adressed self service BI requirements of business users in both functionality an go-to-market. QlikTech customer responses QlikTech has featured in The BI Survey for several years. It had the highest participation, with 172 respondents reporting on their experiences with the tool. About 60 percent of participants said that they were using Qliktech version 10 and nearly 30 percent version 11. The rest of the respondents used older versions.
    • 4 QlikTech in THE BI SURVEY 12 Product usage Standard/Enterprise 74% Reporting 18% 85% Dashboards 13% 80% Ad hoc query 13% 31% OLAP Analysis 20% Visual Analysis/ 72% Data Discovery 21% Predictive Analysis/ 26% Data Mining 39% 37% Budgeting/Planning 33% 29% Financial consolidation 28% in use % planned % Customer demographics Product penetration Percentage of employees 60%   54%   using Qliktech at customer 50%   sites Average 13 % 40%   36%   30%   Number of users 20%   Number of users using Qliktech 11%   10%   Median 50 Average 220 0%   <100   100-­‐2500   >2500   Number of employees in different size classes for QlikTech customers
    • 5 QlikTech in THE BI SURVEY 12 Peer Groups Peer groups are used to ensure similar products are compared against each other both in fairness to the vendor and for the benefit of the customer. The groups are essential to allow fair and useful comparisons of products that are likely to compete. The peer groups are primarily data-driven and based on how customers say they use the product. QlickTech features in the following peer groups: - BI Giants - Dashboard vendor - Visual Analysis and Data Discovery vendor - Small and Medium Projects vendor For more details on the KPIs see ‘KPIs and Dashboard document.’
    • 6 QlikTech in THE BI SURVEY 12 Survey Results for QlikTech KPI Results for QlikTech in Peer Group “BI Giants” Top ranked BI Giant in visual analysis QlikTech (1) 2.16 Microsoft Excel (2) 1.23 Microsoft SSAS (3) 1.21 Oracle Essbase (4) 1.15 IBM Cognos TM1 (5) 1.09 Average 1.00 Information Builders (6) 0.90 MicroStrategy (7) 0.81 Oracle OBIEE (8) 0.67 SAP BO WebI (9) 0.56 IBM Cognos BI (10) 0.51 Infor (11) 0.40 Microsoft SSRS (12) 0.37 SAP BW (13) 0.32 0.31 1.00 2.17 min max The tool offers appealing visual representations and dashboards and this a key feature of QlikTech. It also offers the ability to analyse data in an associative way and therefore is different to the usual OLAP analysis tools. Top ranked BI Giant in innovation QlikTech (1) 1.63 Microsoft Excel (2) 1.55 MicroStrategy (3) 1.14 Oracle OBIEE (4) 1.00 Information Builders (5) 1.00 Average 1.00 Microsoft SSAS (6) 0.95 Infor (7) 0.87 Oracle Essbase (8) 0.72 IBM Cognos TM1 (9) 0.70 SAP BW (10) 0.68 IBM Cognos BI (11) 0.67 Microsoft SSRS (12) 0.48 SAP BO WebI (13) 0.44 0.43 1.00 1.64 min max QlikTech scored very well in visual analysis and mobile BI. These are both trends that QlikTech addressed early on, leading to an excellent result in the innovation category.
    • 7 QlikTech in THE BI SURVEY 12 Top ranked BI Giant in project length QlikTech (1) 1.63 IBM Cognos TM1 (2) 1.45 Infor (3) 1.44 Microsoft Excel (4) 1.33 Average 1.00 Oracle Essbase (5) 0.97 Information Builders (6) 0.93 Microsoft SSRS (7) 0.85 Microsoft SSAS (8) 0.80 SAP BO WebI (9) 0.80 IBM Cognos BI (10) 0.71 MicroStrategy (11) 0.62 Oracle OBIEE (12) 0.52 SAP BW (13) 0.35 0.34 1.00 1.64 min max QlikTech’s approach of offering a flexible development environment enables skilled consultants and users to quickly build up applications. Projects often use local data integration and analysis of data directly so that time-consuming tasks like data integration or data modeling are bypassed. This leads to a top ranking for QlikTech. Top ranked BI Giant in agility QlikTech (1) 1.31 IBM Cognos TM1 (2) 1.30 Infor (3) 1.24 Microsoft Excel (4) 1.18 Average 1.00 Oracle Essbase (5) 0.99 Information Builders (6) 0.97 Microsoft SSAS (7) 0.96 Microsoft SSRS (8) 0.91 SAP BO WebI (9) 0.88 IBM Cognos BI (10) 0.86 MicroStrategy (11) 0.79 Oracle OBIEE (12) 0.75 SAP BW (13) 0.59 0.58 1.00 1.32 min max Short project length and QlikTech’s flexibility in building and changing applications leads to this excellent result in Agililty.
    • 8 QlikTech in THE BI SURVEY 12 Leading BI Giant in business achievement Oracle Essbase (1) 1.19 IBM Cognos TM1 (2) 1.16 Information Builders (3) 1.08 QlikTech (4) 1.08 Microsoft SSAS (5) 1.06 MicroStrategy (6) 1.02 Infor (7) 1.01 Average 1.00 Microsoft SSRS (8) 0.98 Microsoft Excel (9) 0.97 SAP BW (10) 0.88 IBM Cognos BI (11) 0.88 SAP BO WebI (12) 0.86 Oracle OBIEE (13) 0.84 0.83 1.00 1.20 min max Leading BI Giant in competitiveness SAP BO WebI (1) 1.13 Microsoft SSRS (2) 1.10 Microsoft SSAS (3) 1.08 SAP BW (4) 1.06 QlikTech (5) 1.01 Information Builders (6) 1.00 Average 1.00 MicroStrategy (7) 0.97 Infor (8) 0.92 Oracle Essbase (9) 0.90 Oracle OBIEE (10) 0.88 IBM Cognos TM1 (11) 0.81 IBM Cognos BI (12) 0.76 0.75 1.00 1.14 min max Competitiveness is an aggregate of competitive win rate and standardization. QlikTech is competitive in this area due to its agility in sales situations. The sales process is targeted towards a short proof of concept and can show rapid benefis to the customer. QlickTech also uses a large partner network efficiently. This network is an excellent asset for the vendor.
    • 9 QlikTech in THE BI SURVEY 12 Leading BI Giant in customer satisfaction Information Builders (1) 1.23 Infor (2) 1.16 MicroStrategy (3) 1.15 QlikTech (4) 1.09 Microsoft SSAS (5) 1.09 IBM Cognos TM1 (6) 1.06 Average 1.00 Microsoft SSRS (7) 0.99 Oracle Essbase (8) 0.94 SAP BW (9) 0.90 Microsoft Excel (10) 0.87 IBM Cognos BI (11) 0.81 SAP BO WebI (12) 0.75 Oracle OBIEE (13) 0.73 0.72 1.00 1.24 min max Customer satisfaction is an aggregate of several KPIs. Customers report very high levels of product satisfaction with QlikTech.
    • 10 QlikTech in THE BI SURVEY 12 KPI Results for QlikTech in Peer Group ‘Dashboard vendor’ Leading Dashboard vendor in innovation Yellowfin (1) 2.81 Dimensional Insight (2) 1.27 QlikTech (3) 1.10 Average 1.00 Arcplan (4) 1.00 MicroStrategy (5) 0.75 BOARD (6) 0.70 Information Builders (7) 0.68 Oracle OBIEE (8) 0.63 Decisyon (9) 0.59 0.58 1.00 2.82 min max One of QlikTech’s strengths is to bring dashboards to mobile devices.This, together with good capabilities for visual analysis, means that customers see QlikTech as an innovative vendor. Leading Dashboard vendor in performance satisfaction Information Builders (1) 1.08 QlikTech (2) 1.06 Yellowfin (3) 1.05 Dimensional Insight (4) 1.03 BOARD (5) 1.02 Average 1.00 Arcplan (6) 0.97 Oracle OBIEE (7) 0.94 Decisyon (8) 0.90 MicroStrategy (9) 0.90 0.89 1.00 1.09 min max This result is due to QlikTech’s inbuilt, in-memory database and its very fast response times.
    • 11 QlikTech in THE BI SURVEY 12 Leading Dashboard vendor in agility Yellowfin (1) 1.38 BOARD (2) 1.18 QlikTech (3) 1.16 Dimensional Insight (4) 1.16 Average 1.00 Arcplan (5) 0.91 Information Builders (6) 0.89 MicroStrategy (7) 0.73 Oracle OBIEE (8) 0.71 0.70 1.00 1.39 min max Fast project execution is possible due to QlikTech’s flexible and function-rich development environment which is especially good at developing dashboard style BI applications.
    • 12 QlikTech in THE BI SURVEY 12 KPI Results for QlikTech in Peer Group “Visual Analysis and Data Discovery vendor” Top ranked Visual Analysis and Data Discovery vendor in lowest number of administrators per seat QlikTech (1) 1.60 Dimensional Insight (2) 1.60 Tableau (3) 1.55 Average 1.00 Cyberscience (4) 0.93 Phocas (5) 0.54 0.53 1.00 1.61 min max QlikTech shows a low ratio of administors to users. Users can take advantage of self service functions and often do not have to rely on administrators to change applications. Top ranked Visual Analysis and Data Discovery vendor in investment QlikTech (1) 1.17 Cyberscience (2) 1.13 Dimensional Insight (3) 1.08 Average 1.00 Tableau (4) 1.00 Phocas (5) 0.67 0.66 1.00 1.18 min max QlikTech shows the best investment KPI of all visual analysis vendors. This KPI takes into account licences fees, external implementation fees and the number of administrators needed in relation to the number of seats purchased.
    • 13 QlikTech in THE BI SURVEY 12 Top ranked Visual Analysis and Data Discovery vendor in mobile BI QlikTech (1) 1.38 Tableau (2) 1.03 Phocas (3) 1.00 Average 1.00 Dimensional Insight (4) 0.64 Cyberscience (5) 0.35 0.34 1.00 1.39 min max QlikTech has been quick to invest in its mobile clients and this shows. As a result the mobile device experience and user interfaces have a large influence in the development of future GUI interfaces in QlikTech.
    • 14 QlikTech in THE BI SURVEY 12 KPI Results for QlickTech in Peer Group “Small and Medium Projects vendor” Leading SME Project vendor in variety of data types Tableau (1) 1.29 Yellowfin (2) 1.16 QlikTech (3) 1.13 Dimensional Insight (4) 1.10 Pentaho (5) 1.07 Evidanza (6) 1.07 Microsoft SSRS (7) 1.03 Microsoft SSAS (8) 1.03 Average 1.00 Jedox (9) 0.94 Infor (10) 0.91 Phocas (11) 0.87 TARGIT (12) 0.87 Cyberscience (13) 0.82 Cubeware (14) 0.79 Bissantz (15) 0.79 BOARD (16) 0.74 0.73 1.00 1.30 min max QlikTech customers use the script-based data integration tool to access a wide range of different data types. This shows that QlikView is used in many diverse use cases. Leading SME Project vendor in mobile BI Yellowfin (1) 4.27 Evidanza (2) 2.15 QlikTech (3) 1.83 Tableau (4) 1.36 Phocas (5) 1.33 Bissantz (6) 1.13 Average 1.00 Dimensional Insight (7) 0.85 Decisyon (8) 0.69 Jedox (9) 0.68 Microsoft SSAS (10) 0.67 Cubeware (11) 0.58 TARGIT (12) 0.56 Cyberscience (13) 0.47 Pentaho (14) 0.37 IBM Cognos TM1 (15) 0.35 BOARD (16) 0.31 Infor (17) 0.31 Microsoft SSRS (18) 0.14 0.13 1.00 4.28 min max Other than the more regional players such as Yellowfin and Evidanza, QlikTech is the best international vendor for providing good mobile BI capabilities to SME projects.
    • 15 QlikTech in THE BI SURVEY 12 Leading SME Project vendor in visual analysis Tableau (1) 1.86 QlikTech (2) 1.50 Dimensional Insight (3) 1.45 Phocas (4) 1.38 Yellowfin (5) 1.12 TARGIT (6) 1.06 Cyberscience (7) 1.03 Average 1.00 Decisyon (8) 0.99 Bissantz (9) 0.94 BOARD (10) 0.88 Microsoft SSAS (11) 0.84 IBM Cognos TM1 (12) 0.76 Cubeware (13) 0.67 Jedox (14) 0.51 Pentaho (15) 0.46 Evidanza (16) 0.44 Infor (17) 0.28 Microsoft SSRS (18) 0.26 0.25 1.00 1.87 min max Visual analysis features are highly important in SME projects as they enable users to interact with data in a more visual way. QlikTech’s high ranking shows it as a leader in this field. Leading SME Project vendor in performance satisfaction Phocas (1) 1.13 Cyberscience (2) 1.12 QlikTech (3) 1.06 Microsoft SSRS (4) 1.06 Yellowfin (5) 1.05 Tableau (6) 1.04 Dimensional Insight (7) 1.03 Bissantz (8) 1.03 BOARD (9) 1.02 IBM Cognos TM1 (10) 1.01 Average 1.00 Jedox (11) 0.98 Microsoft SSAS (12) 0.97 Evidanza (13) 0.96 Decisyon (14) 0.90 Pentaho (15) 0.87 TARGIT (16) 0.84 Cubeware (17) 0.81 Infor (18) 0.74 0.73 1.00 1.14 min max QlikTech’s in-memory database works well and users are satisfied with the performance it delivers.
    • 16 QlikTech in THE BI SURVEY 12 Summary The results shown here illustrate that a well thought out and executed go to market strategy can deliver real value to customers. QlikTech scores well in a variety of areas but it tops the list when it comes to visual analysis, mobile BI and self service features that serve for agility in BI projects. Compared to other Visual BI and Data Discovery tools it has the best investment ratios when it come to licence fees, external implementation spend and administrators needed per seat. Marketing Statements BI Giant Leading BI Giant in business benefits achieved Leading BI Giant in goal achievement Leading BI Giant in business achievement Leading BI Giant in lowest investment per seat Leading BI Giant in investment Leading BI Giant in proportion of employees index Leading BI Giant in variety of data types Leading BI Giant in functional scope Leading BI Giant in competitiveness Leading BI Giant in user recommendation Leading BI Giant in cloud BI Leading BI Giant in mobile BI Top ranked BI Giant in visual analysis Top ranked BI Giant in innovation Leading BI Giant in performance satisfaction Leading BI Giant in product satisfaction Leading BI Giant in vendor support Leading BI Giant in customer satisfaction Top ranked BI Giant in project length Top ranked BI Giant in agility
    • 17 QlikTech in THE BI SURVEY 12 Dashboard vendor Leading Dashboard vendor in lowest investment per seat Leading Dashboard vendor in investment Leading Dashboard vendor in variety of data types Leading Dashboard vendor in functional scope Leading Dashboard vendor in user recommendation Leading Dashboard vendor in mobile BI Top ranked Dashboard vendor in visual analysis Leading Dashboard vendor in innovation Leading Dashboard vendor in performance satisfaction Leading Dashboard vendor in project length Leading Dashboard vendor in agility Visual Analysis and Data Discovery Leading Visual Analysis and Data Discovery vendor in lowest investment per seat Top ranked Visual Analysis and Data Discovery vendor in lowest number of administrators per seat Top ranked Visual Analysis and Data Discovery vendor in investment Leading Visual Analysis and Data Discovery vendor in variety of data types Leading Visual Analysis and Data Discovery vendor in strategic selection Leading Visual Analysis and Data Discovery vendor in user recommendation Top ranked Visual Analysis and Data Discovery vendor in mobile BI Leading Visual Analysis and Data Discovery vendor in visual analysis Leading Visual Analysis and Data Discovery vendor in performance satisfaction Leading Visual Analysis and Data Discovery vendor in product satisfaction
    • 18 QlikTech in THE BI SURVEY 12 Small and Medium Projects vendor Leading SME Project vendor in lowest investment per seat Leading SME Project vendor in lowest number of administrators per seat Leading SME Project vendor in variety of data types Leading SME Project vendor in strategic selection Leading SME Project vendor in mobile BI Leading SME Project vendor in visual analysis Leading SME Project vendor in performance satisfaction
    • 19 QlikTech in THE BI SURVEY 12 Copyright © BARC GmbH 2012. All rights reserved. Business Application Research Center - BARC GmbH Steinbachtal 2b 97082 Würzburg Germany +49 (0)931 880651-0