Eat My Words Name Portfolio 2013 - Brand Names With Buzz
Upcoming SlideShare
Loading in...5
×
 

Eat My Words Name Portfolio 2013 - Brand Names With Buzz

on

  • 1,640 views

For creative inspiration and a lot of smiles, check out our super fresh, fun and likeable brand names and taglines. Unlike naming agencies and branding firms who mangle the alphabet to create ...

For creative inspiration and a lot of smiles, check out our super fresh, fun and likeable brand names and taglines. Unlike naming agencies and branding firms who mangle the alphabet to create ridiculously contrived names that people can't pronounce, spell or understand, Eat My Words creates incredibly likable, unexpected, catchy, creative names. Our highly-conceptual product and company names make strong emotional connections with consumers and create instant brand affinity. Enjoy!

Statistics

Views

Total Views
1,640
Views on SlideShare
1,607
Embed Views
33

Actions

Likes
4
Downloads
22
Comments
2

2 Embeds 33

https://twitter.com 30
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • im looking for a brand name for the company that i work... its a childrens brand for boys n girls of age group 4 - 14yrs
    Are you sure you want to
    Your message goes here
    Processing…
  • There's much more at www.eatmywords.com/portfolio
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Eat My Words Name Portfolio 2013 - Brand Names With Buzz Eat My Words Name Portfolio 2013 - Brand Names With Buzz Presentation Transcript

  • Brand NamesWith Buzz
  • Where’s the Beef?© 2013 Eat My Words. All rights reserved. Before you diveinto our portfolio,here’s a little tasteof who we are andwhy our namesdon’t suck.
  • Super Sticky Names© 2013 Eat My Words. All rights reserved. Eat My Words creates love-at-first-sight brand namesthat make strong emotional connections withconsumers and B2B audiences alike.Our highly conceptual names make people feel goodbecause they “get” them. That’s because our namesare born out of the familiar. Not linguistic voodoo. Notdrunken Scrabble games. Not left-brained “scientificprocesses.”Imagine having a brand name that is liked by everyone.You. Your team. Your boss. And most importantly, yourcustomers. That’s what you get when you work with us.Just ask our clients…
  • Serious Fun© 2013 Eat My Words. All rights reserved. People who call us are generally not having fun. Yet.We know. You have been trying to get everyone in thecompany to agree on a name. Enduring endlesstrademark rejections. And having to make sure yourname doesn’t mean something dirty in the UrbanDictionary.We are going to take all of that off your plate andactually make the process fun. Sure, naming is seriousbusiness, but it doesn’t mean we can’t have serious fundoing it. Come meet with us in our office full of eye-candy. Take part in our spirited consensus buildingprocess. And get ready to have a good time. Even if weare naming a B2B product for you, we have ways ofmaking you laugh.Our San Francisco office isaffectionately named “Candyland.”
  •  Who Feeds Us Work  
  • A name shouldmake youSMILE"instead ofSCRATCH"your head.Our Philosophy© 2013 Eat My Words. All rights reserved.
  • SMILE if your brand name has these 5-winning qualities:Suggestive – suggests a positive brand experienceMeaningful – your customers instantly "get it"Imagery – visually evocative - creates a mental pictureLegs – carries the brand, lends itself to wordplayEmotional – empowers, entertains, engages, enlightensSCRATCH it off the list if it has any of these deal-breakers:Spelling-challenged – you have to tell people how to spell itCopycat – similar to competitors’ namesRandom – disconnected from the brandAnnoying – hidden meaning, forcedTame – flat, uninspired, boring, non-emotionalCurse of Knowledge – only insiders get itHard-to-pronounce – not obvious, relies on punctuationThe SMILE & SCRATCH Test**Our signature 12-point name evaluation test has been featured in the Wall Street Journal and Inc.© 2013 Eat My Words. All rights reserved.
  •    © 2013 Eat My Words. All rights reserved. Greatest Hits
  • This popular frozen yogurt franchise is scooping up cold hard cash sellingbranded merchandise with their name on it. Spoon Me booty shorts, anyone? © 2013 Eat My Words. All rights reserved.
  • As seen in Target, Neato is the vacuum that’s leaving Roomba in the dust. Wenamed the company Neato Robotics to help justify the $349 price tag. © 2013 Eat My Words. All rights reserved.
  • We named Del Monte’s all natural energy drink for women Bloom. Just add vodka and it’s called a Sonic Bloom. © 2013 Eat My Words. All rights reserved.
  • Name and tagline for a GPS for dogs. We named the social media app,The Fireplug. The runner-up tagline was, “Many happy returns.”  © 2013 Eat My Words. All rights reserved.
  • In a sea of competitors, this name is the holy grail. Fun flavor names include,“Let there be Lemon,” and “Missionary” (for vanilla). © 2013 Eat My Words. All rights reserved.
  • We named Wrigley’s new energy gum Alert. Each piece contains theequivalent of half a cup of coffee (but doesn’t give you coffee breath). © 2013 Eat My Words. All rights reserved.
  • This urban storage company lets people manage their boxes online andretrieve them when they need them, even if it’s just one box. © 2013 Eat My Words. All rights reserved.
  • Power Supply delivers healthy Paleo meals to Crossfit gyms. Formerly namedCatalyst Meals, this Washington DC company plans to roll out nationally. © 2013 Eat My Words. All rights reserved.
  • A subsidiary of law firm Orrick, Verbatim supports the compliance needs ofthe worlds largest corporations. The name says, “we don’t make mistakes.” © 2013 Eat My Words. All rights reserved.
  • The name of this new office chat product evokes messages bouncing backand forth like a ping pong ball. © 2013 Eat My Words. All rights reserved.
  • A delicious protein beverage made from real milk and honey, Core Power is astrong name that gets to the core of what its for: strength and recovery. Confidential. All content © 2012 Eat My Words. All rights reserved.
  • This approachable name for a new investor advisory service from LPLFinancial makes financial planning sound inviting, not intimidating. © 2013 Eat My Words. All rights reserved.
  • This heavenly chocolate has a fitting name: Halo. © 2013 Eat My Words. All rights reserved.
  • Formerly known as CaptureToCloud, LiveHive is a visual and social workspacethat enables teams to collaborate on plans and projects across any device.© 2013 Eat My Words. All rights reserved.
  • This frozen yogurt franchise is garnering a lot of attention for its outrageousname, fun tagline, and creative domain: www.getmetorehab.com. © 2013 Eat My Words. All rights reserved.
  • These hipster headphones have a energetic name that’s much moreappealing than a meaningless jumble of letters and numbers. © 2013 Eat My Words. All rights reserved.
  • Moondance is an iPod docking station for the bedroom that featuresmulticolor lighting to get you in the mood. Moondance© 2013 Eat My Words. All rights reserved.
  • A favorite of foodies, customers of this trendy San Francisco ice cream shopare Smitten with this creamy ice cream and dreamy name. © 2013 Eat My Words. All rights reserved.
  • This dating website from eHarmony evokes the excitement of meeting someone you really like. The music tie-in makes a nod to eHarmony, but isnt forced. © 2013 Eat My Words. All rights reserved.
  • Before we named them Watermark, this organization was named the Forum forWomen Executives and Entrepreneurs (FWE&E). We took them to a new level. © 2013 Eat My Words. All rights reserved.
  • This name for a virtual world for kids evokes a brand experience of imagination, discovery, exploration, and fun. © 2013 Eat My Words. All rights reserved.
  • The first product from a company we named Swingset Kitchens is MonkeyDunks, yummy all-natural dips in hip kid-friendly flavors. © 2013 Eat My Words. All rights reserved.
  • Festive names and taglines for the first line of holiday beauty products fromthe Gap. DASH (travel make up kit) A little color goes a long way. POLISH Everyone loves a new coat. SUGAR BUFF Roughing it never felt so good.! GLOSS Spread a little cheer. GLIMMER Light up a room. © 2013 Eat My Words. All rights reserved.
  • Formerly called Second Chance because they hire ex-offenders, werenamed this coffee I Have a Bean. Tagline: "Inspired Coffee." © 2013 Eat My Words. All rights reserved.
  • Inspired by two degrees being the shortest distance between you and a hungrychild, this socially minded company has fed malnourished children worldwide.© 2013 Eat My Words. All rights reserved.
  • A playful name, tagline and cheeky flavor names for a line of gourmetbrownies, which are “best served warm.” We named the gift box Mutts. © 2013 Eat My Words. All rights reserved.
  • The tagline for Oregon Hazelnuts, Indulgence in a Nutshell. © 2013 Eat My Words. All rights reserved.
  • This tagline communicates “sustainable and not farm-raised.” It was our idea to highlight the word “ASK” in “ALASKA.” © 2013 Eat My Words. All rights reserved.
  • Final Food for Thought© 2013 Eat My Words. All rights reserved. Your company name "will get used more "and last longer than "any investment !you make in yourbusiness.© 2013 Eat My Words. All rights reserved.
  • © 2013 Eat My Words. All rights reserved. Please direct business inquires to:Alexandra Watkinsalexandra@eatmywords.com(415) 552-7741"May we take yourorder, please?