As a student in CCNY's BIC Account Management track, I had the opportunity to invent an agency from the ground up. Applying class learnings in agency organization, structure, finance and more, groups were tasked with building agencies and bringing them to life in a final capabilities presentation.
Inspired by a sticker of a black park bench on the stall of a bar bathroom, "The Bench" came to life. Our group, consisting of three diverse individuals, agreed on an agency that represented "the people" - the consumer; an agency focused on the community and diversity. What better symbol for community than a park bench?
The final presentation walks the audience through what could be a real agency introduction; capabilities, agency process, organizational structure, and pricing overview. We also cover strategies around marketing The Bench, New Business, client revenue goals, and employee relations and internal growth.
Semester: Spring 2014
Logo designed by Maxime Menant - presentation created by me, Alex Suazo.