VentureConnect    Overview September – November 2011
Agenda• Target Insights• Objectives set for October – November 2011• Media Coverage• Impact of media attention
TARGET INSIGHTS
Demographic Profile – IT Professionals       • IT professionals are mostly males (70%), aged 25-35 (59%), with high educat...
Media Target Definition               MEDIA TARGET   Males 25-45 MHIE Urban, working in IT   field, Top/ Middle Managers, ...
OBJECTIVES SET FOROCTOBER – NOVEMBER 2011
An average day for an entrepreneur                Relaxing/                                                               ...
Communication Objectives           Increase brand awareness in order          to progressively receive competitive        ...
We’ve gone national: Cluj & Timisoara  We started from the idea….           „VentureConnect presents the young            ...
See for yourself…. (part 1)
See for yourself…. (part 2)
Final Projects for 23rd of November                                                                            123 Contact...
Final Projects for 23rd of November                                                                       FishSmarty is an...
Final Projects for 23rd of November                                                                  PolicyOwl is a web da...
PROPOSED MEDIA ACTIONS
How to we reach entrepreneurs, young ITprofessionals and businessmen                            Internet –main media in th...
Contant point selection (Bucharest)                                          Business: hotnews.ro, 9am.ro, ZF.ro, Wall-Str...
Contant point selection (Cluj)                                          News: Realitatea TV Cluj, High trafficked sites   ...
Contant point selection (Timisoara)                                          News: timisoaraonline.ro, Capitalul.ro High t...
MEDIA COVERAGE     CLUJ
Media Coverage Cluj  Ziua de Cluj  OrasulCluj.ro
Media Coverage Cluj              24 FUN                                     Business Live  Computer World       GeekMeet.r...
Outdoor & Banner Cluj    Outdoor in Cluj city centre   Banner – Display advertising
MEDIA COVERAGE  TIMISOARA
Media Coverage Timisoara  Banat Software   Renasterea                 Timisoara 247   Finantare.ro                 Mobilis...
Media Coverage Timisoara         The Next Web             Ziua de Vest   Banner – Display advertising
Summary                CLUJ                                      TIMISOARA 15 individual news (online and printed)        ...
Layouts          Layout 24 Fun Timisoara            Layout Ziua de Vest          Layout Computer World             Layout ...
Banner views   677.548 Finantare.ro                 23.959 Managementul Proiectelor.ro                                   8...
Media Coverage  Bucharest
Media Coverage Bucharest  8 articles on BusinessCover.ro   Print Business Magazine (6th October)
Media Coverage Bucharest  5 articles in Businesslive.ro   Interview with Doug Richard                                   in...
Media Coverage Bucharest                  Capital                               Evenimentul Zilei  6 individual articles o...
Media Coverage Bucharest    Computer World         PC World
Media Coverage Bucharest             Wall Street 9 articles on the VentureConnect project
Media Coverage Bucharest             Ziarul Financiar Timp de trei ore, la etajul 21 al hotelului Intercontinental din Buc...
Media Coverage Bucharest                 Iaa.ro  Financiarul                           Reporter Virtual.ro   Paginademedia...
Media Coverage Bucharest   TVR.ro                                              Facebook.com/TVRINFO  2 shows on Radio Lynx...
Media Coverage Bucharest                  Tech Blogs   Orlando.ro     Pahomi.ro    VictorKapra.ro
Media Coverage Bucharest                      Tech Blogs       Dan Dragomir                Dragos Roua
International Coverage
TechCrunch             At the event I met and interviews (see video)             with VentureConnect, an initiative to    ...
Tech Blogs                  Goal Europe     Moitepari Bulgaria  Georgios Gatos, Greek Blogger         How to Web
Summary          Bucharest                             International Exposure      68 individual news covering            ...
Impact of Media Attention
Main Referrals     startups.ro             ghenea.ro                evz.ro    computerworld.ro         1%                 ...
Article vizualization 8632                                                   Capital                                      ...
Keywords leading to VC.ro  venture    ventureconnect     venture connect connect        romania            timisoara bucur...
Demographics  Prahova            Mures Brasov   Bihor               Constanta    2%                1%    1%       1%      ...
Content Drilldown  3690                                                         Home                                      ...
Social Media Headquarters
20 x growth                      900 Facebook Fan Page  50                       400   Twitter Presence       20
Facebook social stats              37069 viral reach in                   a week                3125 post views a         ...
Tops on Facebook     The most   shared post:     Emi Gal –    Keep calm                         Most clicks on a   and Car...
Thank you!      @AlexOanaDumitrualexandra.dumitru@ventureconnect.ro
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Follow up VentureConnect 2011

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A brief overview of the media attention the VentureConnect project received in 3 months.

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Follow up VentureConnect 2011

  1. 1. VentureConnect Overview September – November 2011
  2. 2. Agenda• Target Insights• Objectives set for October – November 2011• Media Coverage• Impact of media attention
  3. 3. TARGET INSIGHTS
  4. 4. Demographic Profile – IT Professionals • IT professionals are mostly males (70%), aged 25-35 (59%), with high education (97%) and income (62%);Source: SNA Focus, Jan10-Jan11Reference Target: 18-64 urbanTarget: IT professionals
  5. 5. Media Target Definition MEDIA TARGET Males 25-45 MHIE Urban, working in IT field, Top/ Middle Managers, Business Angels, VCs
  6. 6. OBJECTIVES SET FOROCTOBER – NOVEMBER 2011
  7. 7. An average day for an entrepreneur Relaxing/ Morning at home/ doing paperwork quick breakfast TV Newspaper Online Radio Online Magazines Newspaper Mobile Dinner time Way to job TV Radio Radio OOH "Coffee break": Mobile reading/ watching TV Online TV Job Newspaper Online Radio Going out with friends Newspaper Magazines OOH Radio Mobile Way back home Newspaper MagazinesSource: BRAT- SNA FOCUS, Jan10-Jan11 Radio OOH In-store MobileTarget: Males 25-35 MHIE Urban, IT professionals
  8. 8. Communication Objectives Increase brand awareness in order to progressively receive competitive businesses Build preference for VentureConnect conference
  9. 9. We’ve gone national: Cluj & Timisoara We started from the idea…. „VentureConnect presents the young generation of tech entrepreneurs” Results? 11 pre-selected start-ups presented their business plan in front of the VentureConnect Board – Cluj and Timisoara. Doug Richard was present in Cluj and Timisoara to address the entrepreneurial community. Full house in Cluj and Timisoara, 4 lucky winners for the final session in Bucharest.
  10. 10. See for yourself…. (part 1)
  11. 11. See for yourself…. (part 2)
  12. 12. Final Projects for 23rd of November 123 Contact Form is an online form Socialook is a contact discovery tool builder that is used to create that allows users to discover relevant powerful forms. No programming contacts in a company by combining skills are required, having a simple the social graph with interface. employment, investment and other data. 123 Contact Form SociaLook Status Pimp offers advertising on IM statuses. It is the first advertising service, offering its clients access to the IM status of its network of users Status Pimp Arobs is a software platform that will improve the activity of a taxi call center by processing more orders and automatically dispatching to the active cabs on the road. Arobs Transilvania
  13. 13. Final Projects for 23rd of November FishSmarty is an online educational Ringhel is an unique software for playground for children .It is an ad- helping energy suppliers manage their free and safe environment where business and decided to take the children can explore the world, play, challenge to a new level – to create learn, and have fun at the same the only “Energy Mall”. time. FishSmarty Ringhel Fluid Trends, Inc. is a mobile software development company based out of Toronto, Canada. The company is strategically positioned to become a leading mobile technology Fluid Trends The market leader in IT Network Training in Romania, BITTNET is not a startup anymore. We have a proven business record over the past 5 years, demonstrating continuous growth over this difficult period Bittnet Systems
  14. 14. Final Projects for 23rd of November PolicyOwl is a web dashboard for all The project www.vinsieu.ro was your insurance products. It is an launched in July 2009. It is a local early stage technology business online timeout guide, containing the targeting the UK market, but largest database of events in Romania currently based in Sibiu, Romania. Policy Owl Vinsieu AnticariatulTau.ro is an online store that sells Antique Books & Collectibles. It was founded 3 years ago by one of the most successful Antique Books dealer in Romania and it was fueled by passion for Antiques. AnticariatulTau.ro Serengeti.hr launched chasebuzz.com – online community connecting ICT companies, business consulting companies and buyers to help them do business with more success. ChaseBuzz
  15. 15. PROPOSED MEDIA ACTIONS
  16. 16. How to we reach entrepreneurs, young ITprofessionals and businessmen Internet –main media in the campaign; daily touch point with the target; reach content and highly targetable Press – Internet support; credibility enhancer by associating with business publications and spokespersons Special projects – targeted executions (Social Media based, micro- blogging); content based
  17. 17. Contant point selection (Bucharest) Business: hotnews.ro, 9am.ro, ZF.ro, Wall-Street High trafficked sites IT: price.ro, go4it, Computerworld.ro, Pcworld.ro • assure the best coverage of target • considering the key touch points for online industry Start-ups: businesslive.ro, startups.ro, wall- Tailored sites mix street.ro/startups ,9 a.m, Mkt & Online: paginademedia.ro, dailybusiness.ro, manager.ro, C hip.ro
  18. 18. Contant point selection (Cluj) News: Realitatea TV Cluj, High trafficked sites Radio: Radio Cluj Print: 24 Fun, Ziua de Cluj, Monitorul Cluj • assure the best coverage of target • considering the key touch points for online industry General websites: Tailored sites mix Triluliu.ro, Evenimenteincluj.ro, mad3.ro, orasulcluj. ro, citynews.ro, Geekmeet, I love Cluj Bloggers: Stefan Teisanu, Lorand Minyo, Sergiu Biris, Liviu Alexa
  19. 19. Contant point selection (Timisoara) News: timisoaraonline.ro, Capitalul.ro High trafficked sites IT: CTRL+D.ro (Timisoara based) • assure the best coverage of target • considering the key touch points for online industry Start-ups: timisoreni.ro, it-incubator.ro, The Next Tailored sites mix Web Blogger: Alex Bleau , Mobilissimo
  20. 20. MEDIA COVERAGE CLUJ
  21. 21. Media Coverage Cluj Ziua de Cluj OrasulCluj.ro
  22. 22. Media Coverage Cluj 24 FUN Business Live Computer World GeekMeet.ro SergiuBiris.ro
  23. 23. Outdoor & Banner Cluj Outdoor in Cluj city centre Banner – Display advertising
  24. 24. MEDIA COVERAGE TIMISOARA
  25. 25. Media Coverage Timisoara Banat Software Renasterea Timisoara 247 Finantare.ro Mobilissimo
  26. 26. Media Coverage Timisoara The Next Web Ziua de Vest Banner – Display advertising
  27. 27. Summary CLUJ TIMISOARA 15 individual news (online and printed) 10 individual news (online)3 printed interviews Printed advertising in 4 local publications1 outdoor promotion in Cluj city centre Display advertising on 3 local websites 1 video interview (Marius Ghenea & Peter1 interview for Radio Romania Cluj Barta)Display advertising on 5 local websites 1 printed interview (Doug Richard)
  28. 28. Layouts Layout 24 Fun Timisoara Layout Ziua de Vest Layout Computer World Layout PC World Layout Capital
  29. 29. Banner views 677.548 Finantare.ro 23.959 Managementul Proiectelor.ro 82.645 Plan de Afacere.ro 13.959 Afaceri.ro
  30. 30. Media Coverage Bucharest
  31. 31. Media Coverage Bucharest 8 articles on BusinessCover.ro Print Business Magazine (6th October)
  32. 32. Media Coverage Bucharest 5 articles in Businesslive.ro Interview with Doug Richard in Computer World (print)
  33. 33. Media Coverage Bucharest Capital Evenimentul Zilei 6 individual articles on the VentureConnect project
  34. 34. Media Coverage Bucharest Computer World PC World
  35. 35. Media Coverage Bucharest Wall Street 9 articles on the VentureConnect project
  36. 36. Media Coverage Bucharest Ziarul Financiar Timp de trei ore, la etajul 21 al hotelului Intercontinental din Bucureşti, un număr de 11 proiecte IT&C s-au luptat ieri pentru atenţia şi banii unor deja cunoscuţi antreprenori locali, dar şi a unor investitori din străinătate, în cadrul unuia dintre puţinele evenimente din România în care un antreprenor poate sta faţă în faţă cu un potenţial investitor, cu speranţa că la finalul discuţiei ar putea pleca acasă fie cu un cec, fie cu promisiunea că va primi unul.
  37. 37. Media Coverage Bucharest Iaa.ro Financiarul Reporter Virtual.ro Paginademedia.ro Plan de Afacere.ro
  38. 38. Media Coverage Bucharest TVR.ro Facebook.com/TVRINFO 2 shows on Radio Lynx, in partnership with Wall Street
  39. 39. Media Coverage Bucharest Tech Blogs Orlando.ro Pahomi.ro VictorKapra.ro
  40. 40. Media Coverage Bucharest Tech Blogs Dan Dragomir Dragos Roua
  41. 41. International Coverage
  42. 42. TechCrunch At the event I met and interviews (see video) with VentureConnect, an initiative to maximize investors’ and entrepreneurs interaction and kick-start the scene there. They put on one-day events consisting of two sessions, with the first involving pre- selected entrepreneurs pitching before the attending investors, and the second creating one-on-one discussions. (Mike Butcher, TechCrunch)
  43. 43. Tech Blogs Goal Europe Moitepari Bulgaria Georgios Gatos, Greek Blogger How to Web
  44. 44. Summary Bucharest International Exposure 68 individual news covering VentureConnect TechCrunch US, Europe and Japan coverage3 printed interviews withVentureConnect board members 4 articles on tech blogs7 printed layoutsDisplay advertising on 10 local websites Open Coffee Sofia
  45. 45. Impact of Media Attention
  46. 46. Main Referrals startups.ro ghenea.ro evz.ro computerworld.ro 1% 2% 3% 2% wall-street.ro Facebook 5% orlando.ro Radu Georgescu 2% ANCS.ro finantare.ro MCT.ro 3% Facebook eu.techcrunch.com capital.ro 33% Twitter.com 3% tvr.ro zelist.ro dragosroua.com 3% zelist.rodragosroua.com capital.ro 3% finantare.ro tvr.ro orlando.ro 5% wall-street.ro Radu startups.ro Georgescu ghenea.ro 8% Twitter.com computerworld.ro 6% ANCS.ro evz.ro MCT.ro 7% eu.techcrunch.com 7% 7%
  47. 47. Article vizualization 8632 Capital EVZ BusinessCover Wall Street Computer World 3200 PC World Ziua de Cluj TechCrunch 1428 1261 1345 833 235 357
  48. 48. Keywords leading to VC.ro venture ventureconnect venture connect connect romania timisoara bucuresti 2% 4% 9% venture venture connect connect 2011 6% ventureconnect ventureconnect cluj venture connect venture connect 2011ventureconnect ventureconnect 57% venture connect bucuresti cluj 15% 7% ventureconnect romania venture connect timisoara
  49. 49. Demographics Prahova Mures Brasov Bihor Constanta 2% 1% 1% 1% 1% Iasi Sibiu 2% 3% Bucharest Cluj Timis Timis 13% Sibiu Iasi Prahova Bucharest Mures 54% Brasov Bihor Cluj Constanta 22%
  50. 50. Content Drilldown 3690 Home /entrepreneurs/ /events/ /apply-now-for-bucuresti/ /team/ /investors/ /objectives/ 572 561 556 /attendance/ 467 464 412 324 251 /blog/
  51. 51. Social Media Headquarters
  52. 52. 20 x growth 900 Facebook Fan Page 50 400 Twitter Presence 20
  53. 53. Facebook social stats 37069 viral reach in a week 3125 post views a week 768 users reached on a single posting 150 pages views in one day 74 people talking about VC 12 likes in one day
  54. 54. Tops on Facebook The most shared post: Emi Gal – Keep calm Most clicks on a and Carry On single post – Meet the VentureConnect finalists The most shared picture – Everyone seem normal, until you get to know them
  55. 55. Thank you! @AlexOanaDumitrualexandra.dumitru@ventureconnect.ro

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