Networks in health overview presentation 1st aug 2013

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  • Database of 16,000: This is a mix of members that are registered to their site and non-members that are communicated with via email.
  • Networks in health overview presentation 1st aug 2013

    1. 1. July 2013
    2. 2. Unmet need = target physicians globally, regionally & locally Pressure on spend driving development of common content & service frameworks Digital is a more measurable & responsive way to engage the customer Global services need centralised management to deliver on their promise Global clients and audiences Networks In Health
    3. 3. • Alliance of 20 physician communities • Over 2 million doctors are part of the Networks in Health communities • 600,000 doctors in Europe 5
    4. 4. Networks in Health: An alliance of 20 physician communities
    5. 5. Part of M3 Inc. Doctor communities & services Market Research
    6. 6. 6 The Networks in Health Proposition Networks in Health is one of the most effective channels to maximise engagement with doctors in primary and secondary care across the globe.  A single point of access to a global network of authenticated and trusted online physician communities  Central management  Local accuracy - A 'think global, act local' approach  Ability to target specified profiles  Brand consistency  Fast turnaround of campaigns  Measurable outcomes through detailed, real-time reporting of activity Simplicity, Efficiency, Measurable Return On Investment
    7. 7. A single point of access to a global network
    8. 8. Local execution Local promotion Local adaptation Local expertise and know how Central planning and management framework Central Management: Thinking global, acting local
    9. 9. Global reach, ability to target by specialty GPs Specialists Total UK 57,345 141,897 199,242 France 24,795 86,108 110,903 Germany, Austria, Switzerland 18,726 58,223 76,949 Austria 6,500 14,860 21,360 Belgium 12,075 20,662 32,737 Netherlands 5,005 2,680 7,685 Luxembourg 242 443 685 Hungary 2,500 5,981 8,481 Turkey 1,461 7,439 8900 Ireland 625 812 1437 Sweden 411 2,125 2536 Finland 3292 12,084 15,376 Russia 1,443 68,487 69930 Italy 38,000 107,000 145000 Spain 2,480 8,334 10814 Portugal 5,604 5,604 Brazil 79,878 261,706 341584 Mexico 16,634 31,438 48072 Argentina 12,346 21,992 34338 Rest of Latin America 33470 Canada 1,515 39,271 40,786 Australia and New Zealand 21,353 11,647 33000 USA 230000 Japan 220000 Korea 80000 China 500000 Total 312,230 903,189 2,278,889
    10. 10. Products & Services  Market research services  Promotional campaigns  eDetailing / branded content  Clin Series x 2 *NEW*  Solus emails *NEW*  Client hosted traffic solutions *NEW*  Display advertising  Recruitment advertising  Disease Awareness campaigns  Arms-length education /conf highlights
    11. 11. Thank you
    12. 12. Appendix
    13. 13. Physician Online Trends
    14. 14. 14 Cegedim strategic data: 2012 – survey of 6,700 doctors Doctors participation in professional networks
    15. 15. 5 Source: Manhattan Research, Taking the Pulse® Europe 2012 From which of the following sources have you accessed pharma product information in the past twelve months? Sources for Accessing Pharma Product Information 0% 10% 20% 30% 40% 50% 60% 70% Online professional journals Colleagues (in person or on the phone) Offline professional journals Physician portal websites Websites from pharma companies Wikipedia Email newsletters from pharma companies Government resources Electronic health record (EHR) system Mobile apps from physician portals Mobile apps from pharma companies Other None of these Online professional journals Colleagues (in person or on the phone) Offline professional journals Physician portal websites Websites from pharma companies Wikipedia Email newsletters from pharma companies Government resources Electronic health record (EHR) system Mobile apps from physician portals
    16. 16. 16M3 questionnaire of 1,300 physicians Physician’s Demand for Online Detailing
    17. 17. Medical journals (online or in a paper format) Independent medical websites/ networks (i.e. not funded by a pharmaceutical company or the government) Product websites provided by the manufacturer General medical websites generated by/ sponsored by a pharmaceutical company Electronic/ emailed sales presentations for products (which you navigate through) Medical blogs or tweets 1 4 7 Credibility of information source Usefulness of information sources Credibility of information source vs. Usefulness of information sources Mean score Using a rating scale where 1 = not at all credible and 7 = extremely credible, please rate how credible you find the following information sources for providing medical/ professional information for you? Using a rating scale where 1 = not at all useful and 7 = extremely useful, please rate how useful you find each of the following information sources for providing medical/ professional information for you? Base: All HCV Physicians (50) What sources of information do doctors trust?
    18. 18. Case Studies
    19. 19. 1 - The strategic challenge Client: Pharma company Target: GPs and Cardiologists Objectives:  Digital platform for a key drug launch to support traditional marketing and education tactics  Ability for rapid content change  Engage at a local level within a centralised framework 2 - Addressing the challenges  12 month campaign  Brand/disease-focused resource centre  Complementary services (news feeds, links to 3rd party sites and existing relevant educational content etc.)  Traffic driven through targeted specialist bulletins and onsite promotions  Customised and flexible targeting of the key specialties  Centralised reporting dashboard gave global and local teams access to real time data. 3 - Process  Commissioned & funded by global brand team  Content: Existing client content used, translated by client  Approval done locally  Management: Central NIH management 4 - Key learnings Fundamental elements for timely launch and campaign success:  Local market kick off meetings, briefing and ownership  Central management  High quality of content NIH case study 1 - summary
    20. 20. Case study 1 - results Client’s objective To reach as many Cardiologists and GPs as possible across the UK, Mexico and Brazil. *Campaign in UK started June 2012, Mexico Jan 2013, Brazil May 2013 Total number of doctors visited: 58,099 UK: 22,224 (35% GPs, 15% GIM, 35% GPs, 13% anaesthetists) Mexico: 28,248 (85% cardiologists) Brazil: 3,622 (3 days of campaign to date) Total Campaign Visits : 44,950 (38% Mexico, 61% UK) Doctorsvisited
    21. 21. 1 - The strategic challenge Client: Pharma company Target: GPs, Endos, Paeds in UK, FR, GER Objective:  ‘Proof of concept’ campaign  Gain a better insight into physician knowledge of their therapy area of interest  Provide value through education and develop ‘relationships’ with niche areas of the clinical community 2 - Addressing the challenges  Six month campaign  Resource Center on the therapy area  Client sponsorship of relevant patient resources including an educational quiz  Customised & flexible targeting of the key specialties  Reporting dashboard gave access to real time data (total programme data and eCME learning needs analysis – including % increase in knowledge). 3 - Process  Commissioned & funded by global brand team  Content translated by client  Approved locally  Central management 4 - Key learnings Fundamental elements for timely launch and campaign success:  Local market kick off meetings, briefing and ownership  Central management NIH case study 2 - summary
    22. 22. Client’s objective To reach GPs, Endocrinologists and Paediatricians across the UK, France and Germany Total doctors visited: 5,115 UK: 3,663 (10% endocrinology, 55% paediatrics) Germany: 1,050 (80% child health, 20% others) France: 409 (62% general medicine, 18% others) Total Campaign Visits : 10,358 (77% UK, 18% Ger, 5% FR) Learning needs analysis (UK)  26,503 doctors visited  240 completed (75% paeds, 12% endo’s, 7% GPs)  26% improvement in knowledge Doctorsvisited Case study 2 - results
    23. 23. 1 - The strategic challenge Client: Medium-size pharma company Target: Cardios and GPs in key strategic markets Had achieved success with a UK digital programme: • 3 year campaign • Good sales growth, dramatic reduction in sales force spend. Objective:  To replicate successful UK campaign in strategic markets 2 - Addressing the challenges  1 year + campaign  Resource Centre  Programme included educational elements alongside promotional content to target groups of doctors  The centralised reporting dashboard gave global and local teams access to real time data  Centralised reporting dashboard gave global and local teams access to real time data 3 - Process  Commissioned & funded by global brand team  Content: Successful UK content translated for German market. Existing client Belux content used to meet local requirements  Approved locally 4 - Key learnings  Repurposing of existing local client content = efficient solution  Central management fundamental NIH case study 3 - summary
    24. 24. Client’s objective To reach Cardios and GPs in key strategic markets Total doctors visited: 3,880 Germany: 3,166 (38% child health, 9% gen medicine, 12% urology) Belux: 714 Total Campaign Visits : 9,734 (89% Germany, 11% Belux) Case study 3 - results Doctorsvisited Germany
    25. 25. Networks in Health Partners - Overview
    26. 26. Fast facts:  The largest and most active network for doctors in the UK  Membership of over 198,000 comprises the vast majority of UK doctors.  Each day over 45,000 doctors use the service (25% of practicing physicians)  Extensive clinical content including online education, conference highlights, news feeds, clinical advisory bulletins, discussion fora)  97% of members of the community say that Doctors.net.uk is their most trusted source of information Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research • Display advertising Membership: 198,752 • Primary Care: 57,130 • Secondary Care: 141,590 United Kingdom
    27. 27. Fast facts:  Owned by publishing house, Global Média Santé  Egora: Online division of the weekly medical magazine, Panorama du Médecin. Provides daily medical news, articles and discussion forums. More than 110,000 members.  La Revue du Praticien: Leading magazine on general medical practice. Traditional and digital content including educational resources and accredited CME. 40,000 subscribers. Membership: 110,903 • Primary Care: 24,795 • Secondary Care: 86,108 France Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    28. 28. Fast facts:  More than 75,000 members  One of the largest and most active online communities of physicians in the German speaking countries of Austria, Switzerland and Germany. Founded in 2007.  Through Coliquio, physicians can:  Access expert information, e.g. articles, medical guidelines and clinical studies  Discuss current medical issues and cases and exchange their experiences across different specialties through discussion fora Membership: 76,949 • Primary Care – 18,726 • Secondary Care – 58,223 Germany, Austria, Switzerland Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    29. 29. Fast facts:  medONLINE is part of Medizin Medien, Austria’s leading medical publisher in Austria with print journals such as Medical Tribune, Clinicum and others  Austria's newest and already largest physician (and apothecaries) community  medONLINE reaches roughly 20,000 of Austria’s 35,000 physicians.  Provides educational content, medical information, guidelines, a news services and discussion fora. Membership: 21,360 • Primary Care: 6,500 • Secondary Care: 14,860 Austria Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research • Display advertising
    30. 30. Fast facts:  MediQuality is the leading portal for healthcare professionals in Belgium.  Also offers physician services in the Netherlands and Luxembourg.  Can deliver programmes by Country or sub Region of BeNeLux  72,500 members across BeNeLux Membership Bel: 32,737 NL: 7685 Lux: 685 • Primary Care: 12,075 / 5,005 / 242 • Secondary Care: 15,925 / 2680/ 439 Belgium, Netherlands, Lux umbourg Supports: • Disease awareness •Accredited education •Branded learning • Promotion • Market research •Display advertising
    31. 31. Fast facts:  One of the leading independent networks in Hungary.  Used by 35% of Hungary’s physicians  Offers a wide range of professional information and educational resources. Membership: 8,481 • Primary Care: 2,500 • Secondary Care: 5,981 Hungary Supports: • Disease awareness •Accredited education •Branded learning • Promotion • Market research •Display advertising
    32. 32. Fast facts:  The leading health portal in Turkey connecting patients, doctors and pharma with each other.  Health database of 850,000+ answered questions, ability to search for doctors by city and specialty  Approx 2 million unique visitors per month – of these 1.2 million+ are registered users  Physician network, patient network, healthcare content, pharma services, corporate advertising Membership: 8,900 • Primary Care: 1,461 • Secondary Care: 5,981 Turkey Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research • Display advertising
    33. 33. Fast facts:  An Irish healthcare publishing house  Online publications include the Medical Independent, MediLearning.ie, Pharmacist CPD  Membership of 625 GPs gives a reach of approximately 25% of the Irish GP population Membership: 1,437 • Primary Care: 625 • Secondary Care: 834 Ireland Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    34. 34. Fast facts:  Sweden's leading network of medical professionals  An independent community where physicians can share knowledge and discuss important clinical issues with colleagues  Members have the opportunity to start their own networks, share documents and exchange advice, search medical sites, build their own digital profile and maintain contact with colleagues Membership: 3,600 (database* of 16,000) • Primary Care: 411 • Secondary Care: 3,189 Sweden Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research • Display advertising * Database: A mix of members that are registered to their site and non-members (communicated with via email).
    35. 35. Fast facts:  Finland’s largest online community of doctors (77% of Finland’s practicing physicians)  10 years of history in the Finnish media market  15,000 registered doctors / 5,000 unique visitors per week / 12,000 unique visitors per month  100% of registered physicians get the weekly newsletter, 62% to the video newsletter, 59% to the daily newsletter.  Structured into 4 sections: Professional, Social/leisure, Community ‘Docbook’, Services. Content published by therapy area Supports: • Sponsored education • Promotion • Market research • Display advertising Membership: 15,376 Primary Care: 3292 Secondary Care: 12084 Finland
    36. 36. Fast facts:  Access to Italy’s largest and most active community providers*  Extensive clinical content including online education, conference highlights, news feeds, clinical advisory bulletins, discussion fora) Membership: 145,000 • Primary Care: 38,000 • Secondary Care: 107,000 Italy Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research • Display advertising Merqurio
    37. 37. Fast facts:  A professional online community for Russian-speaking physicians.  Strong presence in the area of Medical Educational activities and discussion fora.  Enhances physician to physician interactions, facilitates effective dialogue between HCP community and the industry. Membership: 79,193 • Primary Care: 28,718 • Secondary Care: 50,475 Russia Supports: • Disease awareness • Education initiatives • Branded learning • Promotion • Market research
    38. 38. Fast facts:  The leading provider of online eCME and pharmaceutical marketing in Latin America and Iberia  > 250 medical associations and institutions endorse Medcenter's educational activities.  Provides its physicians network with access to updated news, peer reviewed journals and other information sources on a daily basis  > 480,000 active physicians across Iberia and Latin America  Access to more than 50% of all the physicians across Iberia/Latam Membership: 10,814 • Primary Care: 2,480 • Secondary Care: 8,334 Spain Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    39. 39. Fast facts:  The leading provider of online eCME and pharmaceutical marketing in Latin America and Iberia  > 250 medical associations and institutions endorse Medcenter's educational activities.  Provides its physicians network with access to updated news, peer reviewed journals and other information sources on a daily basis  > 480,000 active physicians across Iberia and Latin America  Access to more than 50% of all the physicians across Iberia/Latam Membership: 5,604 • Primary Care: 5,604 Portugal Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    40. 40. Fast facts:  The leading provider of online eCME and pharmaceutical marketing in Latin America and Iberia  > 250 medical associations and institutions endorse Medcenter's educational activities.  Provides its physicians network with access to updated news, peer reviewed journals and other information sources on a daily basis  > 480,000 active physicians across Iberia and Latin America  Access to more than 50% of all the physicians across Iberia/Latam Membership: 341,584 • Primary Care: 79,878 • Secondary Care: 261,706 Brazil Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    41. 41. Fast facts:  The leading provider of online eCME and pharmaceutical marketing in Latin America and Iberia  > 250 medical associations and institutions endorse Medcenter's educational activities.  Provides its physicians network with access to updated news, peer reviewed journals and other information sources on a daily basis  > 480,000 active physicians across Iberia and Latin America  Access to more than 50% of all the physicians across Iberia/Latam Membership: 48,072 • Primary Care: 16,634 • Secondary Care: 31,438 Mexico Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    42. 42. Fast facts:  The leading provider of online eCME and pharmaceutical marketing in Latin America and Iberia  > 250 medical associations and institutions endorse Medcenter's educational activities.  Provides its physicians network with access to updated news, peer reviewed journals and other information sources on a daily basis  > 480,000 active physicians across Iberia and Latin America  Access to more than 50% of all the physicians across Iberia/Latam Membership: 34,338 • GPs: 12,346 • Primary Care: 21,992 Argentina Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    43. 43. Fast facts:  Primary Canadian medical education providers delivering case reviews and Continuing Medical Education (CME) for registered users. Free access to case studies.  Delivers promotional resources as case studies, resource centers and advertorials  Membership is 75% of the Canadian HCP population Membership: 44,263 • Primary Care: 25,517 • Secondary Care: 18,746 Canada Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    44. 44. Fast facts:  mdBriefcase: Largest provider of free online accredited medical education for Australia & New Zealand health professionals.  Member database reflects 87% of all GPs in Australia.  In 2011, an average of 1,500 doctors participated in accredited on-line learning programs with mdBriefcase  All mdBriefCase programs measure attitude shift as a direct result of the program. The programs have seen shifts from +35% to +800%.  Ehealthspace: 20,000 GPs. 40% are active weekly. mdBriefcase Membership: 33,000 • Primary Care: 21,353 • Secondary Care: 11,647 Ehealthspace Membership: 20,000 GPs Australia and NZ Supports: • Disease awareness • Accredited education • Branded learning • Promotion • Market research
    45. 45. Fast facts:  Online portal for Japanese health workers - the largest of its kind  Membership of approx. 220,000 physicians is 75% of physician community  1,650,000 log-ins / month  Provides various services and information useful to doctors - medical news, research tools, medical legal services, job listings, discussion fora, information from the pharmaceutical industry Supports: • eDetailing • Email blast • Banner ads • Sponsored article/ Advertorial • Market research Membership: 220,000 Japan
    46. 46. Fast facts:  Online portal for Korean health workers - the largest of its kind  Provides various services and information useful to doctors - medical news, research tools, medical legal services, job listings, discussion fora, information from the pharmaceutical industry Supports: • eDetailing • Email blast • Banner ads • Sponsored article/ Advertorial • Market research Membership: TBC Korea
    47. 47. Fast facts:  Online portal for Chinese health workers - the largest of its kind  Provides various services and information useful to doctors - medical news, research tools, medical legal services, job listings, discussion fora, information from the pharmaceutical industry Supports: • eDetailing • Email blast • Banner ads • Sponsored article/ Advertorial • Market research Membership: 500,000 China M3China

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