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Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
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Imprint and the BCC Present: Social Media Makeover with Julio Viskovich

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A social media workshop presented by the Sauder BCC and Imprint conference, with guest speaker Julio Viskovich from HootSuite. Includes pro-tips and best practices on maximizing LinkedIn and Twitter …

A social media workshop presented by the Sauder BCC and Imprint conference, with guest speaker Julio Viskovich from HootSuite. Includes pro-tips and best practices on maximizing LinkedIn and Twitter to build your personal brand. Workshop occurred on Oct. 17, 2013 at the University of British Columbia's Sauder School of Business. The second in a pre-conference workshop series on personal branding for the Imprint conference, UBC's premiere conference on personal and corporate branding.

Published in: Career, Business, Technology

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  • 1. SOCIAL MEDIA MAKEOVER UBC Imprint FILL IN THE BLANKS October 17, 2013 Building your personal brand with @JulioVisko WITH @JULIOVISKO
  • 2. Speaker Bio #UBCimprint – tweet every time you learn something new
  • 3. Agenda Personal Branding Linkedin & Twitter •  Stories •  Why Use Them? •  What Makes A Good Profile? •  LinkedIn & Twitter Hacks To Standout •  Craig Elias •  Gary V •  microMarketing •  Personal Branding Best Practices Tools •  Curation tools •  Social Media Management •  Exercise and Audit •  Q&A
  • 4. Craig Elias
  • 5. Gary Vaynerchuk
  • 6. Be Your Own microMarketer •  Be your own marketing agency. •  Highlight content that you’ve created or demonstrates your passion in your field. •  Develop an online brand for yourself and keep it consistent. •  Social Selling – 60% – 90%
  • 7. Personal Branding Best Practices •  Make sure you’re passionate •  Define your personal goals •  Create value-added relationships •  Create a tribe – Seth Godin •  Connect with influencers
  • 8. Why Use LinkedIn? Jobs Are There •  Becoming THE spot to post jobs •  Real-Time Job Search with HootSuite Recruiters Are There Professional Canvas •  Recruiters Are There •  60-90% Rule •  They’re Your Target Market •  Your Professional Billboard •  Show Off Your Skills and Experience •  Add Media To Stand Out
  • 9. LinkedIn Hack #1 New Feature: Put rich media in to your profile show off your skills and stand out.
  • 10. LinkedIn Hack #2 Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.
  • 11. LinkedIn Hack #3 Get Recommendations and order them strategically. The last 2 are displayed.
  • 12. LinkedIn Hack #4 Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!
  • 13. LinkedIn Groups
  • 14. Now you try. – don’t forget to hashtag #UBCimprint
  • 15. Tools
  • 16. Tools
  • 17. HootSuite
  • 18. Something to leave you with… www.JulioViskovich.com
  • 19. BCC RESOURCES COOL: Job postings, Event sign up, Document Library, Coaching Appointments - StrengthsQuest (Comm 202) - Career Leader SAUDER CAREER SUCCESS CYCLE: Assessing Yourself – Access via Connect – My BCom - Skills Inventory - Skills for the World of Work - Work Priorities Wheel
  • 20. LET’S GET SOCIAL @UBCIMPRINT @JULIOVISKO @BCCBCOM @HOOTSUITE /UBCIMPRINT /JULIOVISKO