SOCIAL MEDIA MAKEOVER
UBC Imprint

FILL IN THE BLANKS
October 17, 2013

Building your personal brand with @JulioVisko

WIT...
Speaker Bio

#UBCimprint – tweet every time you learn something new
Agenda
Personal Branding

Linkedin & Twitter

•  Stories

•  Why Use Them?
•  What Makes A Good
Profile?
•  LinkedIn & Twi...
Craig Elias
Gary Vaynerchuk
Be Your Own microMarketer
•  Be your own marketing
agency.
•  Highlight content that you’ve
created or demonstrates your
p...
Personal Branding Best Practices

•  Make sure you’re passionate
•  Define your personal goals
•  Create value-added relat...
Why Use LinkedIn?
Jobs Are There

•  Becoming THE spot
to post jobs
•  Real-Time Job Search
with HootSuite

Recruiters Are...
LinkedIn Hack #1
New Feature: Put rich media in to your profile show off your skills
and stand out.
LinkedIn Hack #2
Take advantage of the 3 websites LinkedIn allows you to attach
to your profile. Use keywords and show off...
LinkedIn Hack #3
Get Recommendations and order them strategically. The last 2
are displayed.
LinkedIn Hack #4
Your Profile Box is your prime real estate. It’s what recruiters will
see first. Use it to hook them!
LinkedIn Groups
Now you try. – don’t forget to hashtag #UBCimprint
Tools
Tools
HootSuite
Something to leave you with…

www.JulioViskovich.com
BCC RESOURCES
COOL:
Job postings, Event sign up, Document Library, Coaching
Appointments
- StrengthsQuest (Comm 202)
- Car...
LET’S GET SOCIAL
@UBCIMPRINT
@JULIOVISKO
@BCCBCOM
@HOOTSUITE

/UBCIMPRINT
/JULIOVISKO
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
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Imprint and the BCC Present: Social Media Makeover with Julio Viskovich

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A social media workshop presented by the Sauder BCC and Imprint conference, with guest speaker Julio Viskovich from HootSuite. Includes pro-tips and best practices on maximizing LinkedIn and Twitter to build your personal brand. Workshop occurred on Oct. 17, 2013 at the University of British Columbia's Sauder School of Business. The second in a pre-conference workshop series on personal branding for the Imprint conference, UBC's premiere conference on personal and corporate branding.

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Imprint and the BCC Present: Social Media Makeover with Julio Viskovich

  1. 1. SOCIAL MEDIA MAKEOVER UBC Imprint FILL IN THE BLANKS October 17, 2013 Building your personal brand with @JulioVisko WITH @JULIOVISKO
  2. 2. Speaker Bio #UBCimprint – tweet every time you learn something new
  3. 3. Agenda Personal Branding Linkedin & Twitter •  Stories •  Why Use Them? •  What Makes A Good Profile? •  LinkedIn & Twitter Hacks To Standout •  Craig Elias •  Gary V •  microMarketing •  Personal Branding Best Practices Tools •  Curation tools •  Social Media Management •  Exercise and Audit •  Q&A
  4. 4. Craig Elias
  5. 5. Gary Vaynerchuk
  6. 6. Be Your Own microMarketer •  Be your own marketing agency. •  Highlight content that you’ve created or demonstrates your passion in your field. •  Develop an online brand for yourself and keep it consistent. •  Social Selling – 60% – 90%
  7. 7. Personal Branding Best Practices •  Make sure you’re passionate •  Define your personal goals •  Create value-added relationships •  Create a tribe – Seth Godin •  Connect with influencers
  8. 8. Why Use LinkedIn? Jobs Are There •  Becoming THE spot to post jobs •  Real-Time Job Search with HootSuite Recruiters Are There Professional Canvas •  Recruiters Are There •  60-90% Rule •  They’re Your Target Market •  Your Professional Billboard •  Show Off Your Skills and Experience •  Add Media To Stand Out
  9. 9. LinkedIn Hack #1 New Feature: Put rich media in to your profile show off your skills and stand out.
  10. 10. LinkedIn Hack #2 Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.
  11. 11. LinkedIn Hack #3 Get Recommendations and order them strategically. The last 2 are displayed.
  12. 12. LinkedIn Hack #4 Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!
  13. 13. LinkedIn Groups
  14. 14. Now you try. – don’t forget to hashtag #UBCimprint
  15. 15. Tools
  16. 16. Tools
  17. 17. HootSuite
  18. 18. Something to leave you with… www.JulioViskovich.com
  19. 19. BCC RESOURCES COOL: Job postings, Event sign up, Document Library, Coaching Appointments - StrengthsQuest (Comm 202) - Career Leader SAUDER CAREER SUCCESS CYCLE: Assessing Yourself – Access via Connect – My BCom - Skills Inventory - Skills for the World of Work - Work Priorities Wheel
  20. 20. LET’S GET SOCIAL @UBCIMPRINT @JULIOVISKO @BCCBCOM @HOOTSUITE /UBCIMPRINT /JULIOVISKO
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