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Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
Direct-mail Marketing: Best cases
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Direct-mail Marketing: Best cases

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Лучшие кейсы из мира директмейл-маркетинга (презентация подготовлена в 2007 г.)

Лучшие кейсы из мира директмейл-маркетинга (презентация подготовлена в 2007 г.)

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  • Отличная подборка! Спасибо! Замечательно то, что когда просматриваешь такие материалы появляется множество идей, которые можно применить в своем бизнесе!
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  • 1. 30 DM Pr ox im it y W or ldw ide
  • 2. Pr ox im it y www.proximityworldwide.com
  • 3. A Te le com . 1 0 , , Telecom . , , , , . . 10 www.proximityworldwide.com
  • 4. www.proximityworldwide.com
  • 5. www.proximityworldwide.com
  • 6. 3.2%, 1.8% - www.proximityworldwide.com
  • 7. A Ba nco Pr iva do. VISA Banco Privado , VISA . . 2002 . - , www.proximityworldwide.com
  • 8. , . - 3.7%, DM www.proximityworldwide.com
  • 9. A N e gon e . Negone c Proximity : - , - - , www.proximityworldwide.com
  • 10. 100% . 2 7000 , www.proximityworldwide.com
  • 11. Pe r sil. , . , Persil , ? , , , , . Persil www.proximityworldwide.com
  • 12. 7,3% www.proximityworldwide.com
  • 13. . 8000 - , . (Save the Children) - , - , , , , www.proximityworldwide.com
  • 14. 4,9%. 148 000 www.proximityworldwide.com
  • 15. W h isk a s. , , . ? 6 , 3 « » www.proximityworldwide.com
  • 16. 18% . Whiskas 11% 19%. 1 000 000 Whiskas www.proximityworldwide.com
  • 17. Roya l M a il. , DM - , . Proximity , DM VIP- , , Royal Mail . . www.proximityworldwide.com
  • 18. 10 30 Royal Mail www.proximityworldwide.com
  • 19. . . - , . , . , « » ( ) , www.proximityworldwide.com
  • 20. 200 112 , . ROI - 1056% www.proximityworldwide.com
  • 21. Sm a r t for t w o. Smart fortwo . , ? 65 94 . fortwo , Smart fortwo 3,7 2,5 , , Smart www.proximityworldwide.com
  • 22. , , . DM www.proximityworldwide.com
  • 23. Bosch . , Bosch 1 « - » www.proximityworldwide.com
  • 24. - , Bosch Global HQ www.proximityworldwide.com
  • 25. Am n e st y I n t e r na t ion a l. , , - . ? , , DM , : , www.proximityworldwide.com
  • 26. , DM 600,000 www.proximityworldwide.com
  • 27. Audi A4 . - ! « » Audi A4? , Audi A4 DM « , Audi A4, , » Audi A4 - www.proximityworldwide.com
  • 28. www.proximityworldwide.com
  • 29. SH AW . Shaw s NFL, 221 , www.proximityworldwide.com
  • 30. 44% 27% www.proximityworldwide.com
  • 31. a Qa . aQ Pickwik - , 19- . DM- aQa, , , . aQa Pickwick , ? « »! , , . ! www.proximityworldwide.com
  • 32. 22% . aQa , , aQa www.proximityworldwide.com
  • 33. Ba nk of N e w Ze la n d. , « ?- ! « » !» , :« - Bank of New Zeland» www.proximityworldwide.com
  • 34. www.proximityworldwide.com
  • 35. 6 500 . 1 15 000 www.proximityworldwide.com
  • 36. N e w Ze la n d Post . ! , DM, , . , «GoFlexible», , , , , www.proximityworldwide.com
  • 37. 35% DM- , - 70% www.proximityworldwide.com
  • 38. N or w a y Post . DM. - ? Proximity - : , , , : . www.proximityworldwide.com
  • 39. 90% , - 175% www.proximityworldwide.com
  • 40. Pe uge ot . ! - . Proximity , Peugeot 207 Peugeot 207 - , , - - www.proximityworldwide.com
  • 41. 3 , www.proximityworldwide.com
  • 42. Ke r iu m - La Roch e - Posa y. Kerium La Roche-Posay - , . , « » , » , www.proximityworldwide.com
  • 43. 27%, DM www.proximityworldwide.com
  • 44. Roya l M a il. Special Delivery , Special Delivery , , - , , , www.proximityworldwide.com
  • 45. , www.proximityworldwide.com
  • 46. Ye llow pa ge s. National Pages Directory Yellow Pages. ? Yellow Pages , www.proximityworldwide.com
  • 47. 84,6% . 48% Yellow Pages www.proximityworldwide.com
  • 48. Ga r a n t i Ba n k . Garanti Bank . ? , www.proximityworldwide.com
  • 49. 4 43% www.proximityworldwide.com
  • 50. KPB r a dio a w a r ds. ? - , www.proximityworldwide.com
  • 51. www.proximityworldwide.com
  • 52. Pr ox im it y Pa r is. , La Poste , . , . , , , , La Poste www.proximityworldwide.com
  • 53. , , : « » 6 www.proximityworldwide.com
  • 54. Son y. T7 , , , www.proximityworldwide.com
  • 55. « , , »* * « » 78% , - , www.proximityworldwide.com
  • 56. . , , . , , www.proximityworldwide.com
  • 57. 10 . PR www.proximityworldwide.com
  • 58. . , . Pro imity , - . www.proximityworldwide.com
  • 59. , www.proximityworldwide.com
  • 60. H VB ba nk . C - , 1026 Lego, , , HVB www.proximityworldwide.com
  • 61. 80% www.proximityworldwide.com
  • 62. . . ? , , , . , . « . , » www.proximityworldwide.com
  • 63. 350 200 www.proximityworldwide.com
  • 64. Va Va Br oom Cle a n in g Se r vice . , , ? , , , . , , www.proximityworldwide.com
  • 65. www.proximityworldwide.com
  • 66. 2 www.proximityworldwide.com
  • 67. Long live D M !

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