BUILD & GROW BUSINESS NETWORK          PRESENTS    HOW TO ATTRACT & WOW     FOR BUSINESS SUCCESS
WELCOME TO THE FIRST DAY OF THE REST OF             YOUR LIFE!   TODAY YOU WILL LEAVE HERE WITH        IDEA’S,SKILLS & DRE...
Now Pair Up, Introduce Yourself & Share Your MostEmbarrassing Or Funniest Moment.Introducing: Alexander SlinnThe Customer ...
• Never finished Yr 8 due to being threatened with a  Real Pistol.•Was Severely bashed & had a knife held to my throat13 Y...
•Married Father Of 3•Conquered A 20Yr Addiction To Codeine.•Paying Off My Own House.•No longer Dependant on Sleeping table...
Q: SO WHATS THAT MEAN FOR YOU ???A: STACKS OF PASSION FILLED MONEYMAKING TOOLS THAT YOU WILL ONLY EVERADD TOO & NEVER HAVE...
Gone In 60 Seconds•   Each Person Gets to Share With The Group:• Their Name,•Your Business &•Why you’re here Today in 60 s...
Coming Up Next: Your “Why” & It’s Importance too everything we             do & Don’t Do In our Business.Your U.C.B.A: You...
YOUR “WHY”•Take a few minutes to think & write down yourreason why your in business.•My Why Is :“To Generate Enough Money ...
•Now Lets Share Some Of Your Reason’s•Our Why Will Help Govern What We Will & WontDo Within Our Business.•As Life Offers M...
U.C.B.A      Unique Customer Buying Advantage•Is A Positioning Tool That’s Used To Make You &Your Business The Only Logica...
Part 1You Know When You Want…………….?Part 2Well What We Do Is…………………….?The Trick With It Is To Combine them & Boil it DownTo...
Mine Is : “Building & Growing Your Business ToOutlast Your Competition Guaranteed”Now Lets Share Yours To See How We Can G...
Business Name & Tagline/CatchphraseThis Is To Have Some Fun In Creating A BusinessName & Tagline/Catchphrase You May Want ...
•The Main Reason For This Is Sometimes We Try ToGet Clever & Witty Which Can Lead To ConfusionFor The Potential Customers....
•Lets Share & Help Each Other With Our Creation’s•This One Exercise Alone Could Literally AttractMore Customers & Clients!...
How To Create Copy That Works              The 4 Part Formula                   A.I.D.AAttention:•The Headline Is The Firs...
7 Types Of HeadlinesThe Benefit Headline: Which States a Benefit &Follows W.I.I.F.MThe News Headline: Advertising News Or ...
The Guarantee Headline: Which Offers A Benefit &Guarantee’s A Result.The Price Off Headline: Is The Best One ToAnnounce An...
Interest/SubheadingThis Is Where You Can Expand On The Headline.Summarise The Main Benefit Or Introduce The MainOffer.Alwa...
Desire/Body CopyThis Where You Continue To Hold The ReadersInterest.Go Into More Detail On How You Can Help Them &Solve Th...
Action/Tell The Reader What To Do Next.Include A Limited Offer/Time SensitiveCreate a Sense Of Urgency.Explain The Value O...
THE WOW EFFECTIs Where I’m Most Passionate & Aim To BringCongruency Between Whats Advertised &Experienced Within The Busin...
It’s Creating A Repeatable Experience That MakesThem Feel Great Everytime.What Experiences Have You Had Where You’ve BeenL...
GET THE ATTRACT & WOW        INTO    YOUR BUSINESS        NOW       OFFER
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How To Attract & Wow Customers/clients

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How To Attract & Wow Customers/clients

  1. 1. BUILD & GROW BUSINESS NETWORK PRESENTS HOW TO ATTRACT & WOW FOR BUSINESS SUCCESS
  2. 2. WELCOME TO THE FIRST DAY OF THE REST OF YOUR LIFE! TODAY YOU WILL LEAVE HERE WITH IDEA’S,SKILLS & DREAMS THAT WILL CHANGE THE WAY YOU THINK & DO BUSINESS!! ARE YOU READY?
  3. 3. Now Pair Up, Introduce Yourself & Share Your MostEmbarrassing Or Funniest Moment.Introducing: Alexander SlinnThe Customer Attraction & Retention StrategistMy Story:•My Mother Attempted Suicide When I was 7yrs old.• Parents Divorced Before Highschool.•I Left Home at 12 & Started A Codeine Addiction.
  4. 4. • Never finished Yr 8 due to being threatened with a Real Pistol.•Was Severely bashed & had a knife held to my throat13 Yrs.•Attempted Suicide at 14 With 3 Days In Hospital.•Moved 37+ times within 7 yrs.Now Here Is The GOOD News !!!! I SURVIVED !!!!
  5. 5. •Married Father Of 3•Conquered A 20Yr Addiction To Codeine.•Paying Off My Own House.•No longer Dependant on Sleeping tablets& Alcohol.•Much Closer To Achieving My Legacy. The Dreamcenter
  6. 6. Q: SO WHATS THAT MEAN FOR YOU ???A: STACKS OF PASSION FILLED MONEYMAKING TOOLS THAT YOU WILL ONLY EVERADD TOO & NEVER HAVE TO REPLACE.Who Wants Some Of That?????Now You Know Who I Am Would Be Ok ToFind Out About You.?
  7. 7. Gone In 60 Seconds• Each Person Gets to Share With The Group:• Their Name,•Your Business &•Why you’re here Today in 60 seconds?
  8. 8. Coming Up Next: Your “Why” & It’s Importance too everything we do & Don’t Do In our Business.Your U.C.B.A: Your unique customer buying advantage.Business Name & Tagline/Catchphrase : Have SomeFun Playing around with Business names & Taglines. Stay Tuned To This Station
  9. 9. YOUR “WHY”•Take a few minutes to think & write down yourreason why your in business.•My Why Is :“To Generate Enough Money Thru My Business ToBuild The Largest Life Restoration & Rehab FacilityIn Australia”.To Also Help As Many Businesses As I Can ToDeliver Superior Service Thru Copywriting &Awesome Buying Experiences.
  10. 10. •Now Lets Share Some Of Your Reason’s•Our Why Will Help Govern What We Will & WontDo Within Our Business.•As Life Offers Many Good Opportunities We NeedTo Select Only The Best One’s That Fit With Our“Why”.•It Will Also Help To Re-focus If We Get Off Course.•Our Why Can Always change If Needed Its Not SetIn Concrete.
  11. 11. U.C.B.A Unique Customer Buying Advantage•Is A Positioning Tool That’s Used To Make You &Your Business The Only Logical Choice.It’s Also An Attraction Tool & Weapon For Your ToolBox.Here Is How To Start Creating One: P.T.Op.s. That’s not it…Lol
  12. 12. Part 1You Know When You Want…………….?Part 2Well What We Do Is…………………….?The Trick With It Is To Combine them & Boil it DownTo A Single Sentence Or Phrase.Subaru: All For The DriverBunnings: Where lowest prices are just the beginning
  13. 13. Mine Is : “Building & Growing Your Business ToOutlast Your Competition Guaranteed”Now Lets Share Yours To See How We Can Give itThe Attract & Wow Effect. Great Work EveryoneNow Lets All Stand Up Turn To Your Right & GiveThe Person Next To You A Quick ShoulderMassage..for 30 secondsNow Stop Turn To Your Left & Return The Favor…..
  14. 14. Business Name & Tagline/CatchphraseThis Is To Have Some Fun In Creating A BusinessName & Tagline/Catchphrase You May Want In TheFuture.Or To Help Improve Your Current One To Make itEven More Attractive To Your Target Market…..Mine Is : “Build & Grow Business Network”“Catapulting Your Business Into Financial Bliss”
  15. 15. •The Main Reason For This Is Sometimes We Try ToGet Clever & Witty Which Can Lead To ConfusionFor The Potential Customers.•We Want To Make It Clear & Easy To Understand InEvery Way.•This Very Exercise Is Where I Proved To My MentorThat I Had Done The Work & Immersed Myself InThe Material.•Plus Received Applause & Recognition From SomeVery High Profile Business Experts.
  16. 16. •Lets Share & Help Each Other With Our Creation’s•This One Exercise Alone Could Literally AttractMore Customers & Clients!!!Raise Your Hand If You’ve AlreadyGot Something Out Of Today?Keep It Up If You’ve Had Some Fun In The Process.Who Wants More?Well There’s Plenty More To Come…..
  17. 17. How To Create Copy That Works The 4 Part Formula A.I.D.AAttention:•The Headline Is The First & Most ImportantPart Of Any Ad Or Article.•Its Sole Purpose Is to Grab The ReadersAttention & Keep Them Reading Further.
  18. 18. 7 Types Of HeadlinesThe Benefit Headline: Which States a Benefit &Follows W.I.I.F.MThe News Headline: Advertising News Or SomethingNew From your Business.The How To Headline: Helping The Reader LearnHow To Do Something.The Question Headline: You Must Know Your TargetMarket To Know Which Question To Use.
  19. 19. The Guarantee Headline: Which Offers A Benefit &Guarantee’s A Result.The Price Off Headline: Is The Best One ToAnnounce An Offer.The Problem/Solution Headline: It Uses A TargetMarkets Biggest Problem & Offers A Solution To It.•Now Take A Few Minutes To Have A Go At WritingA Headlines For A Product Or Service.Let’s Share Some Of These & See Whats BeenCreated.
  20. 20. Interest/SubheadingThis Is Where You Can Expand On The Headline.Summarise The Main Benefit Or Introduce The MainOffer.Always Keeping “Whats In It For Me” In Mind.
  21. 21. Desire/Body CopyThis Where You Continue To Hold The ReadersInterest.Go Into More Detail On How You Can Help Them &Solve Their Problem.Plus Introduce A Secondary Benefit & Testimonials IfAppropriate.
  22. 22. Action/Tell The Reader What To Do Next.Include A Limited Offer/Time SensitiveCreate a Sense Of Urgency.Explain The Value Of The Offer.Make It Easy To Respond & Buy.Tell Them To Act Now.
  23. 23. THE WOW EFFECTIs Where I’m Most Passionate & Aim To BringCongruency Between Whats Advertised &Experienced Within The Business.It Takes Looking At Each Business Individually &Identifying The Target Market.Then Customising The Products & Services To TheMarket.Plus Delivering It In A Way That Stuns YourCompetitors & Wow’s The Customer Everytime.
  24. 24. It’s Creating A Repeatable Experience That MakesThem Feel Great Everytime.What Experiences Have You Had Where You’ve BeenLet Down By Over Hyped Advertising & Promises.Grab A Partner & Share A Story Each In The NextFew Minutes.Who Would Like To Share Thiers?By Creating Such An Experience For Your CustomerYou Will More Than Likely Either Need To ExpandOr Maintain Your Current Client Base.
  25. 25. GET THE ATTRACT & WOW INTO YOUR BUSINESS NOW OFFER

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