Visual Rhetoric, September 23, 2013

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  • 1. Today 1) Checking in– how are teams? 2) All the pretty colors 3) Activity: How to build a palette by sampling from images 4) Activity: Your Logo and Color– it’s not too late! 5) Homework
  • 2. Checking in Now that you’ve had some time to work with your teams, I wanted to see how everyone is doing. The team forming process didn’t go great, so we might need to do some adjusting. Let’s see how things go today.
  • 3. The Joy of Infographics Let’s start our consideration of color with a quick tour of some really impressive infographics that will allow us to condense some of our knowledge and expand on a few interesting ideas.
  • 4. Soooo… What does all of this tell us? And how might we apply it?
  • 5. Activity: As you know, you have a logo design due to me “Soon.” As in tonight. But it’s never too late to revise, until, of course, the work goes to the client. So… what I want you to do today, in your teams, is look at the colors you chose for your logo, look at the references here and the readings we did for today, and talk about whether your choices were good or bad. And why, of course.
  • 6. Activity: One of the best ways to put together a color palette is to sample colors from nature. It might sound sort of overly simple, but we want to see colors that go together naturally, and (of course) things that exist in nature naturally coordinate. A frog, for example, wouldn’t be the wrong colors for a frog.
  • 7. Activity: To sample colors, you want to do a few things. One, you want to create a set of squares on a blank image (just use the shape tool). You can do splotches if you want, but I like to make sure mine look good. You then use the eyedropper to sample the colors you want, use the bucket to fill your square on the other image, and repeat as needed.
  • 8. Activity: If you are struggling with your color choices, don’t be afraid to look at photos– or go take photos of things– to sample from. You can also, of course, also use a cool tool, like…
  • 9. Next Activity: Play around a bit with some color schemes. Maybe with your logo, which is due today via email to me with the two supporting documents.
  • 10. Homework: Read for class: Golombisky & Hagen chapter 8, “What Typeface Goes with That” and “Typography 101” from How to Design Cool Stuff and Chapter 8 in Lynch and Horton Design Task 5: I’ve posted some instructions about some text I’d like you to do color and style treatments of to my Tumblr. Check the directions out and make some samples.