Visual Rhetoric, September 23, 2013Presentation Transcript
1) Checking in– how are teams?
2) All the pretty colors
3) Activity: How to build a palette by sampling from images
4) Activity: Your Logo and Color– it’s not too late!
Now that you’ve had some time to work with your teams, I wanted
to see how everyone is doing. The team forming process didn’t go
great, so we might need to do some adjusting. Let’s see how things
The Joy of Infographics
Let’s start our consideration of color with a
quick tour of some really impressive
infographics that will allow us to condense
some of our knowledge and expand on a few
What does all of this tell us?
And how might we apply it?
As you know, you have a logo design due to me
“Soon.” As in tonight.
But it’s never too late to revise, until, of course, the
work goes to the client. So… what I want you to do
today, in your teams, is look at the colors you chose
for your logo, look at the references here and the
readings we did for today, and talk about whether
your choices were good or bad. And why, of course.
One of the best ways to put together a color
palette is to sample colors from nature. It might
sound sort of overly simple, but we want to see
colors that go together naturally, and (of course)
things that exist in nature naturally coordinate.
A frog, for example, wouldn’t be the wrong
colors for a frog.
To sample colors, you want to do a few things. One,
you want to create a set of squares on a blank image
(just use the shape tool). You can do splotches if you
want, but I like to make sure mine look good.
You then use the eyedropper to sample the colors
you want, use the bucket to fill your square on the
other image, and repeat as needed.
If you are struggling with your color choices,
don’t be afraid to look at photos– or go take
photos of things– to sample from.
You can also, of course, also use a cool tool,
Play around a bit with some color schemes.
Maybe with your logo, which is due today via
email to me with the two supporting
Read for class: Golombisky & Hagen chapter 8, “What Typeface Goes
with That” and “Typography 101” from How to Design Cool Stuff and
Chapter 8 in Lynch and Horton
Design Task 5: I’ve posted some instructions about some text I’d like
you to do color and style treatments of to my Tumblr. Check the
directions out and make some samples.