Visual Rhetoric, February 7, 2013


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C.R.A.P. jokes abound

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Visual Rhetoric, February 7, 2013

  1. 1. TODAY1) C.R.A.P.2) Work time– some discussion of what we’ll need3) Homework
  2. 2. As funny as it is…… making CRAP jokes, it really is a foundational premise ofdesign, and it’s deeply important (and thanks to our sense ofhumor usually quite memorable). The letters, of course,stand for:ContrastRepetitionAlignmentProximity
  3. 3. You read about itSo I’m going to give these to you in mywords, along with a few quick examples, soyou can get a good sense of how it works.
  4. 4. ContrastBasically stated, contrast means that things that are similar look similar but things that are different look clearly different. This keeps your reader from becoming confused and creating relationships that aren’t present.It comes, of course, from literal contrast, the light-to- dark or black-to-white of an image. In design it often ends up being about color values.
  5. 5. This image is agreat example,and it is also ahyperlink to agreat blog entryon contrast, ifyou want to learnmore.
  6. 6. RepetitionMaybe the easiest of these four concepts todefine, repetition is, just as you’d guess,repeating something– a color, a logo, atypeface, a type style.It unifies and organizes.
  7. 7. Alignment Alignment is about positioning on a page. Nothing should be put on haphazardly. There should be a reason and a measurement that guides where things are placed in relation to each other.
  8. 8. The image to the right links toa post that has some coolreflection on alignment. And there’s all kinds of alignment going on with the new Windows 8 start page.
  9. 9. ProximityProximity is very similar in theory toalignment, but it’s more about grouping anduse of white space.Basically: similar things are groupedtogether, different things require space.
  10. 10. In your teams…I want you to pick two designs (online,obviously) you feel illustrate good use of atleast one of these criteria. Email them to me,then we’ll pop them on the screen anddiscuss.
  11. 11. DiscussionHaving spent a little bit of time thinking about the project, what is it that you need to collect in order to be successful? What can I help you with at this point?Let’s talk about it.
  12. 12. HomeworkThe major homework, obviously, is tocoordinate with your team and get the firstportion of your design work done for the printproject.You also need to read: Williams non-designersdesign book Chapters 9-11, Kimball & HawkinsChapters 5 and 6All the readings are about type. :)