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Visual Rhetoric, Feb 21st
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Visual Rhetoric, Feb 21st


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  • 1. Today1) Yournados2) Activity: How to build a palette by sampling from images3) Activity: ACE color scheme testing4) Revising color palettes for ACE5) Workshop6) Homework
  • 2. Activity: One of the best ways to put together a color palette is to sample colors from nature. It might sound sort of overly simple, but we want to see colors that go together naturally, and (of course) things that exist in nature naturally coordinate. A frog, for example, wouldn’t be the wrong colors for a frog.
  • 3. Activity: To sample colors, you want to do a few things. One, you want to create a set of squares on a blank image (just use the shape tool). You can do splotches if you want, but I like to make sure mine look good. You then use the eyedropper to sample the colors you want, use the bucket to fill your square on the other image, and repeat as needed.
  • 4. Activity: If you are struggling with your color choices, don’t be afraid to look at photos– or go take photos of things– to sample from. You can also, of course, also use a cool tool, like…
  • 5. Next Activity: Equipped with the stuff we have learned today and the tools in the PowerPoint and your readings, I’d like you to do some analysis and stress-testing of the color schemes you’re planning to use for your ACE documents.
  • 6. Next Activity: As you work, think about what changes you might make or changes you need to make. Also use this time to coordinate and talk through your progress. I will circulate to check in with your teams and answer any questions.
  • 7. Workshop: I’d now like you to do is send two team members to join up with another team and “pitch” your materials. Show and tell, then gather feedback. You can form as many collectives as you feel comfortable with (two members of each team, for example, could make one big workshop group, or you can workshop in groups of four)
  • 8. Homework: Read for class: Read for class: Kimball & Hawkins Chapter7, Golombisky & Hagen Chapters 10 and 11, and Chapter 11 in Lynch and Horton