Visual Rhetoric, August 28th


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Visual Rhetoric, August 28th

  1. 1. TODAY 1) Icebreaker 2) The Syllabus-questions? 3) Oh, C.R.A.P. 4) Design Task Zero: You’re in the Movies now 5) Homework
  2. 2. Icebreaker For today I want you to tell us all your name and your favorite visual artist.
  3. 3. The syllabus For today, you should have read over the syllabus and major assignments. At this point, do you have any questions or concerns? Ask away! Don’t be shy!
  4. 4. AND NOW SOME C.R.A.P.
  5. 5. As funny as it is… … making CRAP jokes, it really is a foundational premise of design, and it’s deeply important (and thanks to our sense of humor usually quite memorable). The letters, of course, stand for: Contrast Repetition Alignment Proximity
  6. 6. You read about it So I’m going to give these to you in my words, along with a few quick examples, so you can get a good sense of how it works.
  7. 7. Contrast Basically stated, contrast means that things that are similar look similar but things that are different look clearly different. This keeps your reader from becoming confused and creating relationships that aren’t present. It comes, of course, from literal contrast, the light-to-dark or black-to-white of an image. In design it often ends up being about color values.
  8. 8. This image is a great example, and it is also a hyperlink to a great blog entry on contrast, if you want to learn
  9. 9. Repetition Maybe the easiest of these four concepts to define, repetition is, just as you’d guess, repeating something– a color, a logo, a typeface, a type style. It unifies and organizes.
  10. 10. Alignment Alignment is about positioning on a page. Nothing should be put on haphazardly. There should be a reason and a measurement that guides where things are placed in relation to each other.
  11. 11. The image to the right links to a post that has some cool reflection on alignment. And there’s all kinds of alignment going on with the new Windows 8 start page.
  12. 12. Proximity Proximity is very similar in theory to alignment, but it’s more about grouping and use of white space. Basically: similar things are grouped together, different things require space.
  13. 13. Activity You should, I hope, have been thinking about starting the In- Design tutorial. I want to stress that in this course we won’t be spending the time to go over all of the In-Design basics, but I will be taking you through some of the set-up as part of in-class activities, and I will be offering at least one outside-of-class session. You can also talk to Max and set a time to visit the CIM lab to get some extra In-Design help. But make sure you are working on those tutorials. They matter. Based on exit comments and evals, not doing those tutorials was the big difference between success and failure for the last classes.
  14. 14. But today… I want us to use our new-found knowledge of C.R.A.P.– which you will read a bit more of– to do a little really basic Photoshop work in anticipation of your very first design task. What I need you to do is gather the following, quickly– let’s take no more than 4 minutes to do this. 1. A photo of yourself 2. A movie poster you like
  15. 15. The task Is to put yourself into the movie poster. I will walk you through one way to do it, on the overhead. Max and I will circulate to help you as you work. Also feel free to ask your classmates. When you finish, post whatever you managed to put together to your Tumblr.
  16. 16. Homework Due to the holiday, we do not meet Monday. For next Wednesday: Read for class: Wysocki “The Multiple Media of Texts” and “With Eyes That Think and Compose and Think,” as well as Barthes “Rhetoric of the Image,” Benjamin “The Work of Art in the Era of Mechanical Reproduction,” (all on Niihka) and Kress “Reading Images” Don’t forget your Tumblr post and design activity!
  17. 17. And… Work on the In-Design tutorial!