How are we doing?
The Literary London Brochure: The major project
All the pretty colors
How to sample a color palette
Practice: make a cool three-or-four color palette using Miami red
Our major project for the semester will be to work with our client,
Kaara Peterson from Miami’s Literary London program to create a
new brochure. We will get much more information as the semester
runs, but as we get started thinking about it, you’ll want to think
about the imagery here. The goal is to create an easy-to-read, easyto-use brochure that communicates the richness of the program
without being too ornate or too sloppy.
The Joy of Infographics
Let’s start our consideration of color with a quick
tour of some really impressive infographics that
will allow us to condense some of our
knowledge and expand on a few interesting
What does all of this tell us?
And how might we apply it?
One of the best ways to put together a color
palette is to sample colors from nature. It might
sound sort of overly simple, but we want to see
colors that go together naturally, and (of course)
things that exist in nature naturally coordinate.
A frog, for example, wouldn’t be the wrong
colors for a frog.
To sample colors, you want to do a few things. One,
you want to create a set of squares on a blank image
(just use the shape tool). You can do splotches if you
want, but I like to make sure mine look good.
You then use the eyedropper to sample the colors
you want, use the bucket to fill your square on the
other image, and repeat as needed.
Using the rest of our class time, I want you to start
thinking about colors and how we might use them
for our major project. One of the tricks at Miami is
often “how do we make something cool that
includes the Miami red?” So… that’s what we’re
going to do. Come up with solid 3 or 4 color palettes
that use Miami red as either the primary color or the
For Wednesday: Read for class: Golombisky &
Hagen Chapter 6, and Norman “Why Designers
Go Astray” from The Design of Everyday
Things (on Niihka)