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Social Media and Online Identity
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Social Media and Online Identity

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Transcript

  • 1. To start today Here’s an example of design task 9: a social media “badge” or banner for a website.
  • 2. The readings for today Your readings highlight a number of things. Let’s go through them and talk about some of these key ideas.
  • 3. What does Clay tell us?
  • 4. How about Starks Jr. ?
  • 5. How about Schawbel?
  • 6. And the CNN piece?
  • 7. FIVE THINGS YOU NEED FOR GOOD SOCIAL MEDIA BRANDING. AND FIVE THINGS YOU ABSOLUTELY DON’T.
  • 8. NEEDS:
  • 9. UNIFORMITY.
  • 10. DISCIPLINE.
  • 11. A NETWORK.
  • 12. A LONGVIEW.
  • 13. “THE GOODS.”
  • 14. AVOID:
  • 15. FREQUENT REVISIONS.
  • 16. OVERSHARING.
  • 17. DISCONNECTED POSTS/CONTENT.
  • 18. CONFUSING NETWORK.
  • 19. SPONTANEOUS POSTS.

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