Monday Night, Feb 10th VisrhetPresentation Transcript
How are we doing?
The Literary London Brochure: The major project
All the pretty colors
How to sample a color palette
Some Type Sources
Practicing up: Making a new Flier with Logo
Logo practice: let’s make a Logo!
Our major project for the semester will be to work with our client,
Kaara Peterson from Miami’s Literary London program to create a
new brochure. We will get much more information as the semester
runs, but as we get started thinking about it, you’ll want to think
about the imagery here. The goal is to create an easy-to-read, easyto-use brochure that communicates the richness of the program
without being too ornate or too sloppy.
The Joy of Infographics
Let’s start our consideration of color with a quick
tour of some really impressive infographics that
will allow us to condense some of our
knowledge and expand on a few interesting
What does all of this tell us?
And how might we apply it?
One of the best ways to put together a color
palette is to sample colors from nature. It might
sound sort of overly simple, but we want to see
colors that go together naturally, and (of course)
things that exist in nature naturally coordinate.
A frog, for example, wouldn’t be the wrong
colors for a frog.
To sample colors, you want to do a few things. One,
you want to create a set of squares on a blank image
(just use the shape tool). You can do splotches if you
want, but I like to make sure mine look good.
You then use the eyedropper to sample the colors
you want, use the bucket to fill your square on the
other image, and repeat as needed.
Type: some video
Here are some videos to give us a little bit of a transition
into talking about fonts and typography.
Some Font Fun
And here are some fun sites we can tinker
around with just a bit, to show you that type,
like life, can be fun times.
How to get nifty fonts
You might notice that most computers– even
the ones here in the super-slick design-minded
labs– don’t have a huge selection of fonts.
This can put you at a disadvantage as a creator.
But not to worry. Fonts are out there.
Let me show you a few cool places to visit.
Given what we’ve learned about type and about
C.R.A.P., I want to show you a very, very bad
flier. We’re going to then make a better version
fueled with our new skills. You can work in pairs
on this project, or if you want to go solo to get
the experience, that is fine.
You’ve done some reading on design, and
we’ll talk much more about design principles
next week. But to get us started, I want to
look at one poorly designed flyer and talk
about how we might make it better.
I’m not sure I precisely understand it, but there’s sort of
a sub-genre of party flyers that look a bit like this one.
Knowing that, I don’t want to act as if this is absolutely
hideous, but I think you can safely say, based on our
readings so far, that this is not a well designed flyer.
When addressing a flyer like this, we want to collect
some key information. So let’s break down what we
actually have here.
What is “essential?”:
As pairs, hop on a machine
And make a better version of this flyer using InDesign and
Photoshop (use Photoshop only to create elements to
feed to your InDesign document) .
You can do it! I’ll give you all the time we have left to
work. When we get to the 5 minute warning, I’ll ask you
to save and send to me. If you get done sooner, we can
show off what you made. But think about doing it well;
don’t worry about doing it fast.
Design Task 3
For your third design task, I want you to do a
series of text/color treatments of your own
name. This will combine the two new things
we covered this week.
Please do at least three variations, though
you were welcome to do more. And think
about what each says rhetorically!
For next Monday: Read for class: Golombisky &
Hagen chapter 8 and 9, and and “Typography
101” from How to Design Cool Stuff and Chapter
8 in Lynch and Horton, “Tips for Designing for
Color Blind Users”, and based on those readings,
tinker with Colors on the Web