ENG/IMS 224, February 5th, 2013


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Complete and utter C.R.A.P.

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ENG/IMS 224, February 5th, 2013

  1. 1. TODAY1) Icebreaker2) Research blog: assigned3) Let’s talk CRAP!4) Activity: find some CRAP!5) A little bit o’ work time6) Homework
  2. 2. Icebreaker…Per usual, start with your name. Then offer us yourfavorite nickname that you’ve ever had. If youhaven’t had a favorite nickname, we might have toprovide you one on-the-spot.
  3. 3. Research blogYou should have received an email back fromme re: your focal topics. If you didn’t, thatmeans I didn’t get your focal topic and youneed to hustle to get that to me.Now it’s time to talk about what we’re goingto do with those topics.
  4. 4. It’s a blog……with research.I know, that sounds sort of self-definitional, so let me explain a bitmore. You’re going to go through a two-fold process. You’regoing to research, finding references– articles, books, websites,videos, interviews, whatever you consider to be researchmaterial– then you’re going to make posts to your blog thatinclude a link to (or a reference to) the resource and yourthoughtful reflection on/response to the reference.
  5. 5. This assignment……will span the next 10 weeks. I expect you tomake AT LEAST three posts a week, so thatmeans in the end, you should have 30 posts ormore.Each post needs to include a reference of somesort and your response/thoughts (no less than250 words from you in each post).
  6. 6. Grading criteria…If you would like to suggest other grading criteria, I am open tothat (we can modify this), but if not, this is my plan for grading:1)Are there at least 3 entries each week? (25 % of grade, so -2.5%for any week this answer is “no”)2)Is there a clear focus to the research? (25%)3)Are the resources quality and in-line with the research focus?(25%)4)Are the responses to the resources thoughtful and engaging ?(25%)
  7. 7. Let’s make the blogsHop over to Tumblr, and I’ll show you how tomake a new blog. You’ll need to name thisblog for your research question/topic andemail me the URL, as we did with the others.Let’s do all of that right now so there’s noneed for me to hunt these down later. 
  8. 8. As funny as it is…… making CRAP jokes, it really is a foundational premise ofdesign, and it’s deeply important (and thanks to our sense ofhumor usually quite memorable). The letters, of course,stand for:ContrastRepetitionAlignmentProximity
  9. 9. You read about itSo I’m going to give these to you in mywords, along with a few quick examples, soyou can get a good sense of how it works.
  10. 10. ContrastBasically stated, contrast means that things that are similar look similar but things that are different look clearly different. This keeps your reader from becoming confused and creating relationships that aren’t present.It comes, of course, from literal contrast, the light-to- dark or black-to-white of an image. In design it often ends up being about color values.
  11. 11. This image is agreat example,and it is also ahyperlink to agreat blog entryon contrast, ifyou want to learnmore.
  12. 12. RepetitionMaybe the easiest of these four concepts todefine, repetition is, just as you’d guess,repeating something– a color, a logo, atypeface, a type style.It unifies and organizes.
  13. 13. Alignment Alignment is about positioning on a page. Nothing should be put on haphazardly. There should be a reason and a measurement that guides where things are placed in relation to each other.
  14. 14. The image to the right links toa post that has some coolreflection on alignment. And there’s all kinds of alignment going on with the new Windows 8 start page.
  15. 15. ProximityProximity is very similar in theory toalignment, but it’s more about grouping anduse of white space.Basically: similar things are groupedtogether, different things require space.
  16. 16. Now…… pair up and go find a few examples of yourown. Go to websites or draw documents fromplaces you’d normally read and see how thesefour principles are being utilized in the designsyou most frequently use/read.
  17. 17. HomeworkRead for class: Chapters7 on Color in RobinWilliams’ The Non-Designer’s Design Book, 3rd Ed.And play around with/read as much as you can on:Colors on the Web
  18. 18. Before we go…… I want you to take a few minutes to think aboutissues relating to digital rhetoric and writing thatyou’d like to discuss in class.Go to my blog at http://phill224.tumblr.com/click on the “ask me anything” button in the rightmargin, and offer up your ideas. I will use thoseto guide our readings for the remainder of thesemester.