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September 2, 2014
Today: 
1)Ice must be broken 
2)The readings 
3)So what is this rhetorical analysis of 
which you speak? 
4)First rhetoric...
Icebreaker: 
Again, say your name. 
Next, say your favorite color. 
Dr. Phill’s is blue.
For today you read two pieces that 
address the idea of rhetorical analysis: 
McCloskey and Bollin-Carroll. 
We’ll address...
The point of 
rhetorical analysis 
is merely to 
read with understanding. 
(p. 320)
What’s that mean?
Aristotle: 
Rhetoric may be defined 
as the faculty of observing in any given case 
the available means of 
persuasion.
Rhetorical analysis: to 
read/observe/critique any 
“text” with an 
understanding of the 
context and available 
means of ...
What does that include?
everything.
ethos.
pathos.
logos.
kairos.
kairos: 
Fitting occasion or timing. 
The “right” time or the “only” time…
style.
audience.
purpose.
context.
metaphor.
story.
delivery.
culture.
transition. Paging Bolin Carroll
You have built a mental database that 
you can draw on to make conclusions 
about what a person’s looks tell you about 
th...
#iftheygunnedmedown
so let’s look at a few teachers and 
talk first impressions based on a 
single photo.
heh. had to be fair.
that is Dr. Julie Platt. 
Anyone know who she is?
that is Dr. Stephen Hawking. 
Super-genius. Seriously.
that is Cameron Diaz from the 
movie bad teacher. 
She was as the title made her.
that is Dr. Cornell West. 
Professor at the Union Theological Seminary.
that is Dr. Gloria Anzaldua. 
She worked several places. She died in 2004. RIP.
that is Professor X. 
He’s not real.
Your first rhetorical analysis assignment: 
Rhetorical Analysis of a Movie 
Poster 
It’s due 9/11/14
Let’s practice!
For Thursday: 
Read Everything’s An Argument 
Ch. 3 and 4 (Niihka) and sections 
of Logo Design (linked on 
schedule)
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
Digital Rhetoric: September 2nd, 2014
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Digital Rhetoric: September 2nd, 2014

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Our class PPT. Rhetorical Analysis notes. Photos of some teachers.

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Transcript of "Digital Rhetoric: September 2nd, 2014"

  1. 1. September 2, 2014
  2. 2. Today: 1)Ice must be broken 2)The readings 3)So what is this rhetorical analysis of which you speak? 4)First rhetorical analysis assignment 5)Practice! 6)Homework
  3. 3. Icebreaker: Again, say your name. Next, say your favorite color. Dr. Phill’s is blue.
  4. 4. For today you read two pieces that address the idea of rhetorical analysis: McCloskey and Bollin-Carroll. We’ll address the Porter reading in a bit. For now, let’s start with McCloskey.
  5. 5. The point of rhetorical analysis is merely to read with understanding. (p. 320)
  6. 6. What’s that mean?
  7. 7. Aristotle: Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
  8. 8. Rhetorical analysis: to read/observe/critique any “text” with an understanding of the context and available means of persuasion.
  9. 9. What does that include?
  10. 10. everything.
  11. 11. ethos.
  12. 12. pathos.
  13. 13. logos.
  14. 14. kairos.
  15. 15. kairos: Fitting occasion or timing. The “right” time or the “only” time…
  16. 16. style.
  17. 17. audience.
  18. 18. purpose.
  19. 19. context.
  20. 20. metaphor.
  21. 21. story.
  22. 22. delivery.
  23. 23. culture.
  24. 24. transition. Paging Bolin Carroll
  25. 25. You have built a mental database that you can draw on to make conclusions about what a person’s looks tell you about their personality. (p.46)
  26. 26. #iftheygunnedmedown
  27. 27. so let’s look at a few teachers and talk first impressions based on a single photo.
  28. 28. heh. had to be fair.
  29. 29. that is Dr. Julie Platt. Anyone know who she is?
  30. 30. that is Dr. Stephen Hawking. Super-genius. Seriously.
  31. 31. that is Cameron Diaz from the movie bad teacher. She was as the title made her.
  32. 32. that is Dr. Cornell West. Professor at the Union Theological Seminary.
  33. 33. that is Dr. Gloria Anzaldua. She worked several places. She died in 2004. RIP.
  34. 34. that is Professor X. He’s not real.
  35. 35. Your first rhetorical analysis assignment: Rhetorical Analysis of a Movie Poster It’s due 9/11/14
  36. 36. Let’s practice!
  37. 37. For Thursday: Read Everything’s An Argument Ch. 3 and 4 (Niihka) and sections of Logo Design (linked on schedule)
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