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Digital Rhetoric: September 2nd, 2014
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Digital Rhetoric: September 2nd, 2014


Our class PPT. Rhetorical Analysis notes. Photos of some teachers.

Our class PPT. Rhetorical Analysis notes. Photos of some teachers.

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  • 1. September 2, 2014
  • 2. Today: 1)Ice must be broken 2)The readings 3)So what is this rhetorical analysis of which you speak? 4)First rhetorical analysis assignment 5)Practice! 6)Homework
  • 3. Icebreaker: Again, say your name. Next, say your favorite color. Dr. Phill’s is blue.
  • 4. For today you read two pieces that address the idea of rhetorical analysis: McCloskey and Bollin-Carroll. We’ll address the Porter reading in a bit. For now, let’s start with McCloskey.
  • 5. The point of rhetorical analysis is merely to read with understanding. (p. 320)
  • 6. What’s that mean?
  • 7. Aristotle: Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
  • 8. Rhetorical analysis: to read/observe/critique any “text” with an understanding of the context and available means of persuasion.
  • 9. What does that include?
  • 10. everything.
  • 11. ethos.
  • 12. pathos.
  • 13. logos.
  • 14. kairos.
  • 15. kairos: Fitting occasion or timing. The “right” time or the “only” time…
  • 16. style.
  • 17. audience.
  • 18. purpose.
  • 19. context.
  • 20. metaphor.
  • 21. story.
  • 22. delivery.
  • 23. culture.
  • 24. transition. Paging Bolin Carroll
  • 25. You have built a mental database that you can draw on to make conclusions about what a person’s looks tell you about their personality. (p.46)
  • 26. #iftheygunnedmedown
  • 27. so let’s look at a few teachers and talk first impressions based on a single photo.
  • 28. heh. had to be fair.
  • 29. that is Dr. Julie Platt. Anyone know who she is?
  • 30. that is Dr. Stephen Hawking. Super-genius. Seriously.
  • 31. that is Cameron Diaz from the movie bad teacher. She was as the title made her.
  • 32. that is Dr. Cornell West. Professor at the Union Theological Seminary.
  • 33. that is Dr. Gloria Anzaldua. She worked several places. She died in 2004. RIP.
  • 34. that is Professor X. He’s not real.
  • 35. Your first rhetorical analysis assignment: Rhetorical Analysis of a Movie Poster It’s due 9/11/14
  • 36. Let’s practice!
  • 37. For Thursday: Read Everything’s An Argument Ch. 3 and 4 (Niihka) and sections of Logo Design (linked on schedule)