HealthCom

Professionalism and Quality of Health Information Online http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm @InnoKomm / #SciCom http://www.cartoonstock.com/directory/m/media_campaign.asp

Professionalism and Quality of Health Information Online http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm @InnoVisions / #SciCom Alexander Gerber Managing Partner, innocomm Research Center Head of Marketing Communications Science & Innovation Communication Fraunhofer ICT Group

Health information Correct? Useful? Neutral?Istockphoto/Hundewache

http://www.wired.com/wiredscience/2010/10/news‐ http://en.wikipedia.org/wiki/MRSAbreak‐a‐new‐type‐of‐mrsa‐spreads‐in‐ohio/

Measuring objectivityAutomated metrics(which are still under development)http://www.wiki‐watch.de

Accrediting professionalismCertificates(which are still mostly unknow to the users) COURTESY OF: Alexander Riegler, MPH [alexander.riegler77@gmx.at] DI (FH) DI Dr. Michael Georg Grasser, MBA MPA Skaiste Riegler, B. Philol. / Martina Grasser / Dr. Gerald Bachinger http://www.alexanderriegler.at

Assessing qualityPeer‐reviewed journalism(which still has to prove its added value)http://www.medien-doktor.de

Correcting false informationPeer‐reviewed science(which often is too complex to reach a wider public)http://academicsreview.org/

Issues Management

Issues Management in real‐time Old School! Nowadays „issues“ often develop in social networks. Only later are they picked up by the mainstream media.

Alexander GerberInformationswissenschaftler M.A.a.gerber@innocomm.eu skype: innokomm Blog: scienceblogs.de/sic Linked‐in: alexandergerber Nature Network: alex_gerber Facebook: AlexanderGerber Twitter: InnoKomm Xing: Alexander_Gerber3 Slideshare: AlexanderGerber Competence Site: Alexander‐Gerber Delicious: InnoComm ResearchGate: Alexander_Gerber

HealthCom

by Alexander Gerber on Nov 12, 2010

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HealthCom — Presentation Transcript