Online Marketing, SocialMedia and Payment Strategiesfor RestaurantsPivotal Payments Webinar          Series               ...
Who We AreAlexander Galasso – Social Media Manager,Pivotal Paymentshttp://ca.linkedin.com/in/alexandergalassoLouis Georgak...
Agenda•   Online Marketing Strategies for Restaurants     1.   Social Media     2.   Blogging     3.   Local Directories  ...
Social Media•   Follow people in your area•   Share local news•   Share promotions and deals•   Engage with customers outs...
Example: Social Media       www.PivotalPayments.com
Blogging•   Blog about your restaurants dishes•   Restaurant business•   Restaurant industry•   Events near your area of o...
Blogging       www.PivotalPayments.com
SEO: Local Directories       www.PivotalPayments.com        www.PivotalPayments.com
Google Adwords & Your          Website•   What is Google Adwords•   Conduct proper keyword research•   Target LOCAL search...
SEO: Keyword             ResearchSource: http://ow.ly/9BIme                             www.PivotalPayments.com           ...
SEO & Your Website•   Website Page Titles•   On page content                          www.PivotalPayments.com             ...
SEO: Page Titles       www.PivotalPayments.com        www.PivotalPayments.com
SEO: On Page Content      www.PivotalPayments.com       www.PivotalPayments.com
Next Up…Resources:• SEOmoz.org• Google.com/Adwords  Let’s welcome Louis who will be discussing  payment strategies for you...
Payment Processing          StrategiesTOPICS•Online Payments•Pay-at-the-Table Solutions:    i.    Wireless GSM/GPRS Termin...
Online Payments                    25%                 of US restaurants                accept online orders.    SOURCE: C...
Online PaymentsTOP 4 BENEFITS OF ONLINE ORDERS•Frees up Staff and Saves Labour Costs•Increases Order Frequency•Adds Custom...
Wireless Payments        www.PivotalPayments.com
Pay-at-the-TableTOP 5 BENEFITS OF PAY-AT-THE-TABLE•Increases Table Turns•Frees up Staff•Improve Customer Experience•Elimin...
Wireless BluetoothTOP 3 BENEFITS OF BLUETOOTH TERMINALS•Save on Cellular Data Fees•No Downtime due to Phone Network Outage...
Mobile Payments 1 in 3smartphone ownerspurchased food withtheir mobile device.Source: comScore                    www.Pivo...
Mobile PaymentsTOP 5 BENEFITS OF MOBILE PAYMENTS•Inexpensive Hardware: Card Swiper Attachment•Highly Secure: End-to-End En...
Contact Us (and Q&A)Pivotal PaymentsEmail: feedback@pivotalpayments.comTel: 877-310-0171Twitter: http://twitter.com/pivota...
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Social media and internet marketing for restaurants

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Social media and internet marketing for restaurants

  1. 1. Online Marketing, SocialMedia and Payment Strategiesfor RestaurantsPivotal Payments Webinar Series www.PivotalPayments.com
  2. 2. Who We AreAlexander Galasso – Social Media Manager,Pivotal Paymentshttp://ca.linkedin.com/in/alexandergalassoLouis Georgakakis – eMarketing Manager,Pivotal Paymentshttp://ca.linkedin.com/in/lgeorgakakis www.PivotalPayments.com
  3. 3. Agenda• Online Marketing Strategies for Restaurants 1. Social Media 2. Blogging 3. Local Directories 4. Google Adwords 5. Search Engine Optimization• Payment Solution Strategies • Pay-at-the-Table • Wireless Terminals • Mobile Payments • Online Payments• Conclusion and Q&A www.PivotalPayments.com
  4. 4. Social Media• Follow people in your area• Share local news• Share promotions and deals• Engage with customers outside of the restaurant www.PivotalPayments.com
  5. 5. Example: Social Media www.PivotalPayments.com
  6. 6. Blogging• Blog about your restaurants dishes• Restaurant business• Restaurant industry• Events near your area of operation www.PivotalPayments.com
  7. 7. Blogging www.PivotalPayments.com
  8. 8. SEO: Local Directories www.PivotalPayments.com www.PivotalPayments.com
  9. 9. Google Adwords & Your Website• What is Google Adwords• Conduct proper keyword research• Target LOCAL search keywords• Pay what you want and only when people click• Protect your brand www.PivotalPayments.com
  10. 10. SEO: Keyword ResearchSource: http://ow.ly/9BIme www.PivotalPayments.com www.PivotalPayments.com
  11. 11. SEO & Your Website• Website Page Titles• On page content www.PivotalPayments.com www.PivotalPayments.com
  12. 12. SEO: Page Titles www.PivotalPayments.com www.PivotalPayments.com
  13. 13. SEO: On Page Content www.PivotalPayments.com www.PivotalPayments.com
  14. 14. Next Up…Resources:• SEOmoz.org• Google.com/Adwords Let’s welcome Louis who will be discussing payment strategies for your restaurant! www.PivotalPayments.com www.PivotalPayments.com
  15. 15. Payment Processing StrategiesTOPICS•Online Payments•Pay-at-the-Table Solutions: i. Wireless GSM/GPRS Terminals ii. Wireless Bluetooth Terminals•Mobile Phone/Tablet Payments www.PivotalPayments.com
  16. 16. Online Payments 25% of US restaurants accept online orders. SOURCE: Cornell University School of Hotel Administration www.PivotalPayments.com
  17. 17. Online PaymentsTOP 4 BENEFITS OF ONLINE ORDERS•Frees up Staff and Saves Labour Costs•Increases Order Frequency•Adds Customer Convenience•Adds Control and Customization www.PivotalPayments.com
  18. 18. Wireless Payments www.PivotalPayments.com
  19. 19. Pay-at-the-TableTOP 5 BENEFITS OF PAY-AT-THE-TABLE•Increases Table Turns•Frees up Staff•Improve Customer Experience•Eliminates Lack of Trust•Improves Security www.PivotalPayments.com
  20. 20. Wireless BluetoothTOP 3 BENEFITS OF BLUETOOTH TERMINALS•Save on Cellular Data Fees•No Downtime due to Phone Network Outages•Connect up to 7 Terminals to 1 Base StationLIMITATION OF BLUETOOTH•Not for Use on the Road (Requires IP Base Station) www.PivotalPayments.com
  21. 21. Mobile Payments 1 in 3smartphone ownerspurchased food withtheir mobile device.Source: comScore www.PivotalPayments.com
  22. 22. Mobile PaymentsTOP 5 BENEFITS OF MOBILE PAYMENTS•Inexpensive Hardware: Card Swiper Attachment•Highly Secure: End-to-End Encryption•Versatile: Use With Your Existing Mobile Devices•Scalable: Multiple Users on One Account•Convenient and Environmentally Friendly www.PivotalPayments.com
  23. 23. Contact Us (and Q&A)Pivotal PaymentsEmail: feedback@pivotalpayments.comTel: 877-310-0171Twitter: http://twitter.com/pivotalpaymentsFacebook: http://facebook.com/pivotalpaymentsLinkedIn: http://linkedin.com/company/pivotal-payments www.PivotalPayments.com
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