Atlanta – beginnings: Soda fountainCoca-Cola first appeared in Atlanta as a "soda fountain" (soft drink sold from the saturator), TheJacob's Pharmacy. Creation history :
In 1886 ,in the in New York harbour, the workers built the Statue of Liberty.The next great American symbol was to be unveiled a bit further. Many people who changed history, made breakthroughsthanks to theircuriosity. It was the same withJohn Premberton- a pharmacist from Atlanta. One afternoon, he created a fragrant syrup colored with caramel.
Beginningsin Atlanta 1886-1892 Continuationbeyond Atlanta 1893-1904 Protection of Coca-Cola brand1905-1918 Woodruff’s Heritage- great development 1919-1940 World War II - Coca_Cola help’s soldiers1941-1959 New Beverage Company 1960-1989 New Markets and subsequent New Tastes1990-1999 Coca-Cola today 2000- today History of growth :
For the first time Coca-Cola teams up with a star.Hilda Clark, American actress and singer, appears in an advertisement for Coca-Cola. Continuationbeyond Atlanta :
Asa G. Candler – thenewchairman Candler was a born salesman. He changed the invention which Coca-Cola was, intoa profitablebusiness. Thirsty people needed refreshment, and he presented them in a novel way witha completely new drink.
In 1894, a businessman from Mississippi, Joseph Bierdman created the first bottles for Coca-Cola. He sent 12 of them for Candler, who did not respond enthusiastically. He did not realize that the future of Coca-Cola was associated with bottled drinks.
He was not aware ofthis also five years later, when Benjamin F. Thomas and Joseph B. Whiteehead, secured the rights for bottling Coca-Cola and its total sales for only one dollar.
Protection of Coca-Cola brand : While imitation is the sincerest form of flattery, the company did not like that other manufacturers use its success. It was necessary to adequately protect both the brand and the drink itself. Advertising focused on the authenticity of the product by raising awareness of customers' demand only genuine Coca-Cola "and" do not accept substitutes. United States coming close in the new century. The company grew rapidly, expanding operations to Canada, Panama, Cuba, Puerto Rico, France and other countries.
To help identify the authentic drink the company decided to create a distinctive bottle shape. They organized a contest whose winner was a Root Glass Company. In 1916they started the production of bottles, chosen for theattractive, original design and the fact that its shape could be recognized even in the dark.
Probably nobody had a biggerimpact on the development of Coca-Cola than Robert Woodruff. In 1923hebecame its president. He spent over 60 years, introducing the drink to world markets.He saw opportunities for the companyeverywhere. He decided to expand its operations outside the U.S.A. Thanks to him, Coca-Cola was present at the Olympic Gamesin 1928. Woodruff also introduced a six-pack and many similar innovations. Great development through heritage Woodruff :
Coca-Cola introduced an innovative six-pack.This convenient package was a revolution in the consumption of beverages, allowing customers to move products from place to place.
World War II: Coca-Cola helps soldiers In 1941, the United States joined World War II. Coca-Cola decided to support the troops. Woodruff declared that soldierscould buy Coca-Cola for 5 cent regardless of wheretheywere and regardless of thecost for the company. During the war, many people enjoyed the first taste of the drink and when thestruggeleended, thiscreated business opportunities for The company abroad. Coca-Cola became the drink that "satisfy the thirstand isalwaysathand" Fromthemid-40s until 1960, Coca-Cola almost doubled the number of countries where itbottled itsdrinks. In 1925, Coca-Cola released a pendant in the shape of a swastika, on which was engraved "Coca Cola in bottles for 5 cents. "
Coca-Cola from 2000 until today Since the very beginning, when they sold nine cups of beverage per day, untilnow, whenCoca-Cola is the most popular beverage company in the world (with more than 1.4 billion drinks served each day), The Coca-Cola wants to see thatchoosing one of itsbeverages was an exciting and rewardingchoice.
Founder John Stith Pemberton (born July 8, 1831, died. August 16, 1888), an American pharmacist, creator of the recipe for Coca-Cola.
Ingrediens In the picture is a recipe for a key component of the entire formula known as "7X" written in a rather archaic apothecary way. Its a portion consists of a quarter of a quart (0.28 liters) of alcohol, 20 drops of orange essential oil, 10 drops of essential oil of bitter orange, 30 drops lemon oil, 10 drops of essential oil mace, five drops of essential oil coriander and 10 drops of cinnamon essence.The remainder of the formula is three "pinch" an extract of coca leaves, three ounces (55 grams) of citric acid, one ounce of caffeine, 30 ounces of sugar, 2.5 gallon (9.46 liters) of water, two pints (1.2 liters) lime juice, one ounce 1.5 ounces of vanilla and caramel.Then, according to Thisamericanlife.org five gallons so the resulting "syrup" should be combined with two ounces of "7X", and Coca Cola ready ...
Products of coca-cola : On thePolish market, Coca-Cola isavailablein 4 variants * Coca-Cola * Coca-ColaLight * Coca-Cola Zero * Cherry CokeIn the U.S., arealsoavailable: * Cherry Coke Zero * Coca-Cola Black Cherry Vanilla * Coca-Cola Blak * Coca-Cola C2 * Coca-Cola Citra * Coca-Cola withLemon * Coca-Cola withLime * Coca-Cola withRaspberry
Thepresentationhasbeendone by Radoslaw Kij fromSecondarySchoolin Humniska Zespół Szkół w Humniskach