You're on social media - now what?

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You're on social media - now what?

  1. 1. + YOU’RE ON SOCIAL MEDIA Alex Teska Community Relations Liaison …..now what?
  2. 2. + Facebook: Who should manage the page? Administrators Security Too many cooks spoil the broth Finding your Page’s voice
  3. 3. + When should I post? The “fine line” Scheduling your posts “Boosting” your posts HootSuite, TweetDeck, etc.
  4. 4. Via: theparksreport.com
  5. 5. + What are the dynamics of my Page? Cover photos / profile pictures Activity log Messages Photos Tabs
  6. 6. +
  7. 7. + How do I measure my reach? Insight/Analytics Page Performance Metrics “What works”
  8. 8. + How do I interact with other Pages? “Liking” Using Your other Pages your admin dashboard Page’s newsfeed “Sharing” other Pages’ content
  9. 9. +
  10. 10. + What should I post? • Google Alerts • Shared Content • Event Promotion • Related News Article • “Insiders view” • Get Creative!
  11. 11. + Resource Page Heather Mansfield - Nonprofit Tech for Good Kanter – How Nonprofits Can Use Social Media Beth Social Media Examiner Donate Life Social Media Group PicMonkey
  12. 12. + What is the meaning of all of this?
  13. 13. + Contact Information Alex Teska ateska@michiganeyebank.org @alexteska @MichiganEyeBank

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