Global Brands and Social Media: From Broadcast to Narrowcast<br />First presented at:<br />PricewaterhouseCoopers (PwC)<br...
Global Brands and Social Media<br />Alex Strieder<br />Founder & MD at Amsterdam Systems B.V.<br />“Linking offline shoppi...
Global Brands and Social Media<br />Technology evolves to cater to basic, existing needs.<br />e.g. Transport, Communicati...
Global Brands and Social Media<br />
Global Brands and Social Media<br />‘Social media are just another trend that will come and go!’<br />
Global Brands and Social Media<br />Just like books, color-TV, <br />and telephones…<br />
Global Brands and Social Media<br />74%<br />of all Internet users visit social networking sites<br />Wave 5 – The Sociali...
Global Brands and Social Media<br />47%<br />of users join online brand communities<br />Wave 5 – The Socialization of Bra...
Global Brands and Social Media<br />1.500.000.000 <br />daily visits to social networks<br />(≈18% - 23% of global populat...
Global Brands and Social Media<br />Internet Penetration Rates<br />Wave 5 – The Socialization of Brands <br />(Universal ...
Global Brands and Social Media<br />100% effective reach <br />in affluent, well-educated, <br />Western markets<br />
Global Brands and Social Media<br />„The world is small…“<br />The World is Flat (Friedman, T.L., 2005 <br />Picador / Far...
Global Brands and Social Media<br />„The world is small. <br />But increasingly, it is also flat.“<br />The World is Flat ...
Global Brands and Social Media<br />From Broadcast to Narrowcast<br />- E-Mail<br />- Social Media<br />- Stone Plates<br ...
Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />The Media have changed<br />Embrace the Dialogue & Listen<br />Offer Persistent Value ...
Global Brands and Social Media<br />
Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />www.surprise.klm.com<br />
Global Brands and Social Media<br />
Global Brands and Social Media<br />Social Media are the Mainstream<br />(Social) Media are a Long-Term Trend<br />Digital...
Global Brands and Social Media<br />Friedman, 2005 <br />Picador / Farrar, Straus and Giroux, New York<br />Shirky, 2008 <...
Global Brands and Social Media<br />Alex@amsterdamsystems.com<br />
Global Brands and Social Media: From Broadcast to Narrowcast<br />First presented at:<br />PricewaterhouseCoopers (PwC) <b...
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Social Media and Global Brands: From Broadcast to Narrowcast

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First presented at PricewaterhouseCoopers (PwC) in Eindhoven, NL on March 15, 2011

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Social Media and Global Brands: From Broadcast to Narrowcast

  1. 1. Global Brands and Social Media: From Broadcast to Narrowcast<br />First presented at:<br />PricewaterhouseCoopers (PwC)<br />Eindhoven, NL<br />March 15, 2011<br />
  2. 2. Global Brands and Social Media<br />Alex Strieder<br />Founder & MD at Amsterdam Systems B.V.<br />“Linking offline shopping to online social media”<br />
  3. 3. Global Brands and Social Media<br />Technology evolves to cater to basic, existing needs.<br />e.g. Transport, Communications<br />
  4. 4. Global Brands and Social Media<br />
  5. 5. Global Brands and Social Media<br />‘Social media are just another trend that will come and go!’<br />
  6. 6. Global Brands and Social Media<br />Just like books, color-TV, <br />and telephones…<br />
  7. 7. Global Brands and Social Media<br />74%<br />of all Internet users visit social networking sites<br />Wave 5 – The Socialization of Brands <br />(Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)<br />
  8. 8. Global Brands and Social Media<br />47%<br />of users join online brand communities<br />Wave 5 – The Socialization of Brands <br />(Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)<br />
  9. 9. Global Brands and Social Media<br />1.500.000.000 <br />daily visits to social networks<br />(≈18% - 23% of global population)<br />Wave 5 – The Socialization of Brands <br />(Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)<br />
  10. 10. Global Brands and Social Media<br />Internet Penetration Rates<br />Wave 5 – The Socialization of Brands <br />(Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)<br />
  11. 11. Global Brands and Social Media<br />100% effective reach <br />in affluent, well-educated, <br />Western markets<br />
  12. 12. Global Brands and Social Media<br />„The world is small…“<br />The World is Flat (Friedman, T.L., 2005 <br />Picador / Farrar, Straus and Giroux, New York)<br />
  13. 13. Global Brands and Social Media<br />„The world is small. <br />But increasingly, it is also flat.“<br />The World is Flat (Friedman, T.L., 2005 <br />Picador / Farrar, Straus and Giroux, New York)<br />
  14. 14. Global Brands and Social Media<br />From Broadcast to Narrowcast<br />- E-Mail<br />- Social Media<br />- Stone Plates<br />- Radio<br />- Printing Press<br />- Web<br />- …………………<br />- Television<br />- Newspapers<br />- Cable TV<br />- Search<br />
  15. 15. Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
  16. 16. Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
  17. 17. Global Brands and Social Media<br />
  18. 18. Global Brands and Social Media<br />The Media have changed<br />Embrace the Dialogue & Listen<br />Offer Persistent Value & Relevance<br />Be Authentic and Engaging<br />
  19. 19. Global Brands and Social Media<br />
  20. 20. Global Brands and Social Media<br />From Broadcast to Narrowcast<br />
  21. 21. Global Brands and Social Media<br />
  22. 22. Global Brands and Social Media<br />
  23. 23. Global Brands and Social Media<br />
  24. 24. Global Brands and Social Media<br />
  25. 25. Global Brands and Social Media<br />www.surprise.klm.com<br />
  26. 26. Global Brands and Social Media<br />
  27. 27. Global Brands and Social Media<br />Social Media are the Mainstream<br />(Social) Media are a Long-Term Trend<br />Digital Literacy is the New Literacy<br />
  28. 28. Global Brands and Social Media<br />Friedman, 2005 <br />Picador / Farrar, Straus and Giroux, New York<br />Shirky, 2008 <br />The Penguin Press, New York<br />
  29. 29. Global Brands and Social Media<br />Alex@amsterdamsystems.com<br />
  30. 30. Global Brands and Social Media: From Broadcast to Narrowcast<br />First presented at:<br />PricewaterhouseCoopers (PwC) <br />Eindhoven, NL<br />March 15, 2011<br />

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