• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Introduction to Social Media & How It Can Benefit Your Business
 

Introduction to Social Media & How It Can Benefit Your Business

on

  • 554 views

A short presentation to provide a brief introduction to social media and how it can benefit a business.

A short presentation to provide a brief introduction to social media and how it can benefit a business.

Statistics

Views

Total Views
554
Views on SlideShare
489
Embed Views
65

Actions

Likes
0
Downloads
1
Comments
0

3 Embeds 65

http://www.sociallyperforming.com 57
http://ec-sp.eu 7
http://paper.li 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Introduction to Social Media & How It Can Benefit Your Business Introduction to Social Media & How It Can Benefit Your Business Presentation Transcript

    • Introduction To Social Media © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • What is Social Media? ● Social media refers to internet technologies that allow people or businesses to create, capture, share and promote content ● Social media presents an entirely new and powerful way of communicating with people. Instead of broadcasting messages that they may not believe any more, you can talk with customers and clients to move them along the marketing funnel © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Isn’t Social Media for Teenagers & Students ● Over 60% of people on Facebook are 25 or over ● The percentage of users over the age of 30 is increasing, whilst the number of users under 30 is decreasing. ● 42% of Twitter users are between the ages of 30 & 49 42% of Twitter users are between the ages of 30 & 49. ● 48% of Twitter Visitors are between the ages of 30 & 49. 48% of Twitter Visitors are between the ages of 30 & 49 © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Why Use Social Media? • In the UK more than 1/2 all internet traffic is for social media • Television took 13 years to gain 50 million users • Facebook had 100 million users within 9 months • The UK alone has over 29 millions users and of these nearly • Twitter has 180 million unique visitors every month • There are 65 million tweets per day • Facebook has 685 million users worldwide | © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • How Can Social Media Benefit Your Business? ● Increase brand awareness ● Understand your customers / Research your market ● Create “buzz” and “hype” about your business ● Promote your business to the target audience ● Improve the search engine optimisation of your website through inbound links ● Improve your conversion rates ● Offer increased levels of customer service © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Social Media Strategy ● Before you can start any social media programme you need to know where you are now. Otherwise you don’t know the direction you’re going in, or what success looks like. ● Decide which of the business functions you want to address: • Research • Marketing • Sales • Support • Development © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Facebook● Facebook is the largest and most influential social media platform, as of July 2011 Facebook has 750 million active users.● Facebook is constantly evolving, this process of evolution benefits businesses as it allows for ever increasingly targeted marketing strategies.● Out of the variety of social media platforms, Facebook is the largest and most influential. Your social media strategy should be focused around Facebook © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Twitter ● Twitter has 180 million unique visitors every month ● There are 65 million tweets posted everyday ● Twitter is regarded as more of a promotional tool, rather than a sales generator, it should be used to compliment your Facebook Strategy. Does anybody know of any good #wedding venues in #Cheshire? RT @ Karen Smith: Does anybody Karen know of any good #wedding Smith venues in #Cheshire? Hi Karen, Have a look at the Alderley Edge Hotel http://bit.ly/9SvPfZ © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Foursquare● Four Square is a relatively new type of Social Media in the UK, however it has proved highly successful in America.● Four Square requires more customer involvement, rather than business involvement. It requires customers to check-in at a location● Four Square works similarly to a loyalty card. A business can offer an incentive to customers who check in.● E.g. if a customer checks in at a hotel 5 times in a year, they could be eligible for a free room upgrade● Foursquare can be linked into Facebook, giving greater exposure. The benefit of this is 78% of people will acknowledge a peer recommendation © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Case Study: London 2012 Olympics● On the 27th July London will play host to the 2012 Olympic Games. This will create an influx of tourists needing hotels rooms and leisure facilities.● While London will receive the majority of the tourists, events are taking place all over the country.● Old Trafford football ground will be playing host to 8 football games, with one being the semi final. Between the dates of 26th July and the 7th August, 608,000 people will be travelling to Old Trafford to attend an event,● Social Media would be ideal to market hospitality services to travelling fans, this is due businesses being able to reach consumers on a global scale, whilst incurring costs that would appear minuscule compared to traditional advertising channels. © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • ConclusionThe world wont end if a business doesn’t use Social Media, but thereare lots of compelling reason to use it. • Social media is becoming the gateway to the internet, Facebook now has more unique visitors per month than Google • Social media is still evolving and is predicted to do so for years to come. • Social media allows you to directly target your specific customer segment, making your marketing strategies more efficient in terms of cost and efficiency. © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk
    • Thank you for viewing this short presentation, we hope itopened your eyes to how social media can benefit yourbusiness.If you would like to know more information on socialmedia please don’t hesitate to contact Alex atDreamscape Solutions.Website: www.dreamscape-design.co.ukEmail: alex@dreamscape-design.co.ukTelephone: 0845 009 5222 © 2003 - 2011 Dreamscape Solutions Ltd The Battery House, Laskey Farm, Laskey Lane, Lymm Road. Thelwall, Cheshire, WA4 2TF Company Number: 05834564 | VAT Reg Number: 887758148 113 Orford Lane, Warrington, Cheshire, WA2 7AR (Registered Office) Tel: 0845 009 5222 | Email: hello@dreamscape-design.co.uk