ABA: Mastering PowerPoint for Attorneys

Mastering PowerPoint: Using PowerPoint to Became a Star in the Courtroom and Boardroom Ricardo G. Cedillo Alex A.L. Ponce de León Jeannine Yoo Sano Jane K.P. Tam

Who ? Jeannine

$ 130 million

Who ? Jane

Who ? Alex

Who ? Ricardo

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Top 100 Verdicts of 2006 Tetco v. ExxonMobil

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Forget everything you think you know about PowerPoint. Why ?

Because too many of us do this :

Which causes your audience to do this :

’722 Patent Claim 10
10. A clock distribution apparatus for use in providing a common absolute time reference to spatially distributed application modules requiring synchronized clocks , said apparatus comprising: means for transmitting an outgoing reference signal from a first site to a second site and a return reference signal from said second site to said first site upon arrival of said outgoing reference signal at said second site; and means at each said application module for detecting an outgoing reference signal and a corresponding return reference signal and producing a local phase reference signal approximately midway through the time interval required for said outgoing reference signal to travel from a signal detecting site at said application module to said second site and said return reference signal to travel from said second site to said signal detecting site .

Key Fact #1
“ PowerPoint doesn’t give presentations –
PowerPoint makes slides.”
Matt Thornhill, President of Audience First

Key Fact #2
Make it simple (the “3-5 Rule”)
<3 min. per slide
<5 words per line
<5 lines per page
<5 bullets per slide
Stay away from CAPITAL LETTERS, USUALLY HARD TO READ

This is an example of a bad slide. It violates every rule laid out in the previous slide. It contains too many words on one page. It is not in bullet form and is hard for the audience to follow. It has no graphics and does not provide a visual aid for the presenter. YOU ARE BEGGING THE AUDIENCE TO READ THE CONTENT OF THIS SLIDE INSTEAD OF LISTENING TO YOU.

What NOT to use
Draft Regulations on Reporting of Concentration of Business Operators set forth the proposed merger review triggering thresholds as follows:
The global revenue of all the parties to the proposed concentration exceeds RMB 9 billion (or approximately $1,286,000,000 at current exchange rates) and the revenue within China of at least two of the parties each exceeds RMB 300 million (or approximately $43,000,000); or
The revenue within China of all the parties to the proposed concentration exceeds RMB 1.7 billion (or approximately $243,000,000) and the revenue within China of at least two of the parties each exceeds RMB 400 million (or approximately $43,000,000);
As a result of the concentration, a party to the concentration will achieve a more than 25% share of the relevant market within China; or
The Enforcement authority deems that the concentration may have the effect of eliminating or restricting competition.

Key Fact #3
Make it engaging
Graphs
Pie charts
Pictures
Video clips

Key Fact #4
Follow order of slides
Jumping around shows lack of organization
very hard for audience to follow

Key Fact #5
Use animation sparingly
Distractive if not done right
Does it help the story?
Directors demand information, bottom line analysis

Quickly Identify Parties & Key Witnesses

Thoro de Mexico S.A. de C.V. Punto Azul Mexican Corporation SKW Trostberg AG Acquires Partner Partner Who’s Who Of The Companies Harris Specialty Chemicals Delaware Corporation

Thoro de Mexico S.A. de C.V. Punto Azul Mexican Corporation SKW Trostberg AG Acquires Partner Partner Who’s Who Of The Companies Harris Specialty Chemicals Delaware Corporation
Consists of:
Sanyo Mexicano
Grupo Tawer
Grupo Muesnier
Grupo Corser
Grupo Bler of Mexico
Distribution of various products including:
Sanyo Electronics
Appliances
Construction Products
$50 Million US (approx.) 1998 sales volume (467M pesos)
Involved in:
Real Estate
Specialized Manufacturing
Financial Services
Ex. 10
Joint Venture to:
Manufacture HSC products in Mexico
Distribution of HSC products in Mexico and Latin America
Products Include:
Thoro
Ucrete/Shelby
Watson Bowman
Hydroso
Enviroseal
Senergy
$200 Million (approx.) 1998 sales volume Ex. 8 One of the largest construction materials manufacturers in the world $50 Billion (approx.) 1998 sales volume Ex. 87

Thoro de Mexico S.A. de C.V. Punto Azul Mexican Corporation SKW Trostberg AG Acquires Partner Partner Who’s Who Of The Players Harris Specialty Chemicals Delaware Corporation
Elias Massri
Sion Soffer
Nissim Chayo
Dan Massri
Ernesto Gonzalez
Ex. 45
Ernesto Gonzalez
David Fyfe
John Salvatore
Thomas Heaton
Alejandro Rojas
Ian Hewitt
Fritz Maurhofer
Dieter Poech
Christian Hemmerich
Peter Pohlmann
Ex. 78 & 94

Church & Dwight Carter-Wallace ArmKel Andes Trading Who’s Who The Companies

Hugo Garcia Chairman of the Board Lisa Teach Marketing Assistant in International Department Who’s Who The Players Jonathon Plimpton Director of International Stephen Riley Director General –Mexico Adrian Huns President – International Division Victor Andueza Director General Church & Dwight Carter-Wallace ArmKel

Quickly Develop Themes Using Timelines, Documents and Deposition Testimony

Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico

Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico In October 2000, Andes was appointed to be the exclusive distributor for Church & Dwight consumer products Jonathon Plimpton Director of International Oct Nov Dec Jan Feb Mar Apr June July Aug Sep May Oct 2000 2001 October Plimpton Tr. 47:14-17 Church & Dwight

Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico Oct Nov Dec Jan Feb Mar Apr June July Aug Sep May Oct 2000 2001 October 25 Ex. 21 October Plimpton Tr. 47:14-17

Ex. 35 January 5 Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico Oct Nov Dec Jan Feb Mar Apr June July Aug Sep May Oct 2000 2001 October 25 Ex. 21 October Plimpton Tr. 47:14-17

May 25 Ex. 59 Ex. 35 January 5 Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico Oct Nov Dec Jan Feb Mar Apr June July Aug Sep May Oct 2000 2001 October 25 Ex. 21 October Plimpton Tr. 47:14-17

May 25 Ex. 59 Ex. 35 July 26 January 5 Ex. 63 Andes Appointed Exclusive Distributor For Church And Dwight Products In Mexico Oct Nov Dec Jan Feb Mar Apr June July Aug Sep May Oct 2000 2001 October 25 Ex. 21 October Plimpton Tr. 47:14-17

Quickly Discuss Defenses “Rabbit Trails”

Rabbit Trails

Andes Responsible For Advertising Costs?
No document exists to support Church & Dwight’s position that Andes was responsible for advertising.

Andes Responsible For Advertising Costs? Andes has responsibility for registration, importing, “stickering”, distribution, in store service and promotion advertising Source Ex. 78 To: Mr. Adrian Huns From: Mr. Stephen W. Riley Riley’s Trial Testimony Requires You to Rewrite Documents He Wrote Before Any Lawsuit Was Filed:

Quickly Point Out Inconsistencies

You Can Assess The Credibility of The Witness By Looking to What They Said THEN and What They Are Saying NOW . . .

Joint Venture “Negotiation” NOW THEN Ernesto Gonzalez testifies at trial that in May they went from a commercial agreement to negotiations of a joint venture May 1998 Status Report of Ernesto Gonzalez: IN THE GLOBAL STRATEGY WE WENT FAST FROM A COMMERCIAL AGREEMENT TO A JOINT VENTURE. No mention of the term “negotiations”

Not Having A Majority Was A “Deal Breaker” NOW THEN John Salvatore claims that Harris had to be the majority owner as of the May meeting – “that was a deal breaker” – he claims there was no discussion about 50/50 Gonzalez’ May 28 th notes: “HSC – 50%” Heaton’s July 2 nd letter to Gonzalez – “joint venture is 50% HSC and 50% Punto Azul” Gonzalez’ Aug. 13 th report to Heaton that “Soffer did not agree to change in the % of the shares – that is why he changed back to 50-50” Fyfe admits he may have talked about a 50/50 joint venture FYFE DEPO

HSC Made No Promises About JV NOW THEN John Salvatore claims that HSC made no promises to enter into a Joint Venture Agreement during the May 28 th meeting June 3 rd Memo from Heaton to Salvatore: If we do not do this, they are not going to trust us to keep our word, which means they will not begin distribution until they have a JV contract in hand. Salvatore never said – “What are you talking about – we never discussed any JV”

May Meeting Could Not Have Been to Discuss a JV Because There Were Only 2 Prior Meeting NOW THEN Harris claims the May meeting in Jacksonville could not have been to discuss a Joint Venture because there were only 2 previous meetings Fyfe’s Diary Entry for May 28 th : Fyfe’s own notes admit the meeting on May 28 th was to discuss the Joint Venture

Review

Jeannine $ 130 million

Ricardo

Review Practice Repeat to remember Make it exciting Make it visual

Thank You ! You can find today’s presentation on… Alex A.L. Ponce de León [email_address] Jeannine Yoo Sano [email_address] Jane K.P. Tam [email_address] Ricardo G. Cedillo rcedillo@lawdcm.com http://www.slideshare.net/alexpdl

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ABA: Mastering PowerPoint for Attorneys

by Alex Ponce de Leon

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ABA: Mastering PowerPoint for Attorneys Presentation Transcript