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Ownershipbrief 2014
Ownershipbrief 2014
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Ownershipbrief 2014

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assignment brief

assignment brief

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  • 1. Assignment brief Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title L3 Unit 7 Understanding the Creative Media Sector Start date 21st th April 2014 Deadline 9th June 2014 Assessor name Paul Rossington Assignment title Understanding the Creative Media Sector Part 1 Scenario Introduction to the unit and unit assessment. The media industries are expanding on a national and global level. Recruitment to the sector has accelerated offering new professional opportunities. There are more people working in the media today than in any other employment sector. Developments over the last two decades have also taken place across the sector in response to technological changes, with a notable impact on media production, distribution and patterns of employment. Other wider developments include deregulation and the debate over the status and funding of public service broadcasting. The on-going developments in digital media technology are creating a highly mixed and competitive environment. All these developments will affect those seeking employment in the media sector. For assessment of this unit Learners you have been commissioned to produce a blog with relevant information for the creative media sector. The blog post will have the following titles: Structure and ownership of the media sector Understand ethical and legal constraints within the media sector Understanding the regulations of the media sector Tasks Grading Criteria Mapping Task 1 Structure and Ownership of the Media Sector Introduction to the creative media sector. Working in groups of three: learners take two companies each and research their structure and ownership Individually learners create a report for their blog 7.1 Understand the structure and ownership of the media sector P7.1, ,M7.1, D7.1 Unit 2 P1, M1, D1
  • 2. Task Ethical and Legal Constraints within the Media Sector Introduction to ethical and legal constraints within the media sector. Working on your blog: learners research ethical and legal constraints relevant to the media industries learners produce a blog post on ethical and legal constraints. Learners prepare a case study and power point presentation exploring an ethical issue within the media industry 7.2 Understand ethical and legal constraints within the media sector P7.2, ,M7.2, D7.2 Unit 2 P4, M4, D4 P5, M5, D5 Task 3 Regulations of the Media Sector Introduction to regulation of the media sector. Working in the same groups of three learners research controversial media products produced in the media industries considering: what was controversial about the products who was involved in the controversies what the outcomes were learners produce a blog post on regulatory bodies in the different media sectors. Prepare a case study exploring a controversial media product (review and re write report, keeping copies of each stage) 7.3 describe the regulations of the media sector P7.3, ,M7.3, D7.3 Unit 2 P2, M2, D3 P3, M3, D3
  • 3. This brief has been verified as being fit for purpose Assessor Paul Rossington Signature Date Internal verifier Signature Date Unit 7: Understanding the Creative Media Sector P1. describe the structure and ownership of the media sector [IE] M1. explain the structure and ownership of the media sector with reference to detailed illustrative examples D1. comprehensively explain the structure and ownership of the media sector with reference to elucidated examples P2. describe ethical and legal constraints within the media sector [IE] M2.explain ethical and legal constraints within the media sector with reference to detailed illustrative examples D2.comprehensively explain ethical and legal constraints within the media sector with reference to elucidated examples P3. describe the regulations of themedia sector [IE] M3.explain the regulatory issues affecting the media sector with reference to detailed illustrative examples D3.explain the regulatory issues affecting the media sector with reference to detailed illustrative examples Unit 2: Communication Skills for Creative Media Production P1. use appropriate techniques to extract relevant information from written sources M1. use appropriate techniques to extract information from written sources with some precision D1. use appropriate techniques to extract comprehensive information from written sources P2. present a media production report which conveys relevant information M2.present a structured and detailed media production report which conveys information and explains conclusions with clarity D2.present a well-structured and substantial media production report which conveys information with precise exemplification and justifies conclusions with supporting arguments P3. review reports to make changes with occasional beneficial effects M3. review reports to make changes with frequent beneficial effects D3. review reports to make changes with consistently beneficial effects P4 deploy and manage appropriate technology to pitch a media production proposal M4 deploy and manage technology to pitch a media production proposal effectively and with some imagination D4 deploy and manage technology to pitch a media production proposal with creativity and flair and to near-professional standards P5 employ appropriate forms of address in a media production pitch to communicate ideas. M5 employ forms of address in a media production pitch to communicate ideas effectively. D5 employ forms of address in a media production pitch with flair to communicate ideas with impact. :PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

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