Music Video Purposes Analysis
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional He Promotes his music via videos and tours and
he has an appealing website that has him in a
pool and the pool is interactive when the
mouse is moved apon it.
Extension of income He has a shop for his merchandise he is a well-
known artist because there is varied of stuff,
even though his new album isn’t out yet!
Extension of outlets You could even buy most of this stuff at the
concert he’ll be having around the world.
Synergy Mostly most of information above. http://trythisforexample.firebrandstores.com/
Producers strategies Example has a well styled website that shows a
lot for the viewers and easy to use to find him
or his music, so its not hard for him to sell his
clothing or music.