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Online Fundraising
for Museums &
Cultural Organisations




Presented by

Rich Mintz                    Alex Morrison
Blue...
Agenda

 Introductions
 Opportunity
 Method
 How To
 General Discussion




Online Fundraising for Museums & Cultural Orga...
Introductions

 Round the table introductions

 Hashtag #mof10

 Logistics and schedule




Online Fundraising for Museums...
Blue State Digital




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
Cogapp




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
The Opportunity




Online Fundraising for Museums & Cultural Organisations
Arts are a luxury, but theyʼre a
really sticky one.




Online Fundraising for Museums & Cultural Organisations   Blue Sta...
Remember how the internet
used to be?




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   C...
What Changed?

 In 2000                                          In 2010


 Unwieldy                                      ...
In case you thought I was kidding...




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Co...
The Opportunity

 Online activity
 Online giving
 Case Studies




Online Fundraising for Museums & Cultural Organisations...
The Opportunity
Online Activity

Weʼre wired.

60% of the UK adult population i.e. 30.1 million adults
access the Internet...
The Opportunity
Online Museums

Traffic on UK museum websites increased by 225%
between 2003-4 and 2007-8

Annual growth r...
The Opportunity
Online Museums

In the last 18 days the top four museum twitter accounts
(MoMA, Met, Tate, Smithsonian) al...
The Opportunity
Online Giving

 Just Giving is the market leader in the UK

 Personal accounts ≈ 12 million [i.e. 20% of U...
The Opportunity
Stats Sources

 All the stats above, and many more, can be found
 online :-

                delicious.com...
The Opportunity
Case Studies

 USA FIFA World Cup Bid
 Airborne Forces Museum
 Tate Campaign




Online Fundraising for Mu...
The Opportunity
Case Studies
USA FIFA World Cup Bid




Online Fundraising for Museums & Cultural Organisations
The Opportunity
Case Studies
USA FIFA World Cup Bid

 Challenge:

 Use the 2010 South Africa World Cup to build the Bidʼs ...
The Opportunity
Case Studies
USA FIFA World Cup Bid

 Response:

 Our first promotional video was seen by 65K people, with
...
The Opportunity
Case Studies
USA FIFA World Cup Bid




Online Fundraising for Museums & Cultural Organisations   Blue Sta...
The Opportunity
Case Studies
USA FIFA World Cup Bid

List is currently 1M+ and growing…




Online Fundraising for Museums...
The Opportunity
Case Studies
Airborne Forces Museum - Paradata

 ParaData
    Online archive & museum
    Wanted to move f...
The Opportunity
Case Studies
Airborne Forces Museum - Paradata

 Results
      10% of registered users
         donate
   ...
The Opportunity
Case Studies
Tate Campaign

 Before


 12 distinct links

 Chronological prioritisation

 No persuasive st...
The Opportunity
Case Studies
Tate Campaign

 After


 One link

 Goal-oriented prioritisation

 Tells story of Tate, past ...
The Method




Online Fundraising for Museums & Cultural Organisations
The Method

 First principles: Relationships, authenticity, empowerment

 Fundamental tactics: Lift people up the value la...
The Method
First Principles

 Relationships
 Authenticity
 Low barriers to entry
 Moments
 Testing




Online Fundraising ...
The Method
The Relationship Ecosystem




                                                          s
                    ...
The Method
Why Relationships Matter




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cog...
The Method
Relationship–Building 101

 Say what you mean

 Plan a narrative in advance

 Segment by interest/behavior

 Li...
The Method
Find a Place for Everyone




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Co...
The Method
“Everyone” means Everyone!




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   C...
The Method
Mighty Oaks Grow from Little Acorns

 Have as much energy and drive and enthusiasm
 as big people (or more!)

 ...
The Method
Show Whatʼs Behind the Door




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   ...
The Method
Show Whatʼs Behind the Door




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   ...
The Method
Be Authentic




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
The Method
Remember who youʼre accountable to




Online Fundraising for Museums & Cultural Organisations   Blue State Dig...
The Method
Make things simpler




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
The Method
Donʼt Drive People Crazy




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cog...
The Method
Seize Moments as they Occur




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   ...
The Method
And Donʼt Forget About Testing!




Online Fundraising for Museums & Cultural Organisations   Blue State Digita...
The Method
Test Everything




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
The Method
Testing




            Jewish Community Heroes: The new form improved overall site conversion rate by 29%


On...
The Method
The Ladder of Participation




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   ...
The Method
The Ladder of Participation




           If I canʼt figure out in five
          seconds what this has to do
  ...
The Method
Email–3 Key Questions Users Ask


                                                          Why am I on this li...
The Method
What Makes a Good Message

 Urgency

 Timeliness

 Relevance

 Continuity

 Clarity




Online Fundraising for ...
The Method
What Makes a Good Message

 Urgency

 Timeliness

 Relevance

 Continuity

 Clarity




Online Fundraising for ...
The Method
And When All Else Fails...




      “Iʼve built my entire career on
               free parking.”
            ...
How To




Online Fundraising for Museums & Cultural Organisations
How To

 E-mail campaigns

 Online

 Social Media




Online Fundraising for Museums & Cultural Organisations   Blue State...
How To
Email Campaigns

 Copywriting

 Frequency

 Campaign thinking

 Integration




Online Fundraising for Museums & Cu...
How To
Quick review: The Basics of Online Fundraising

  Build a list

  Tell your story – start a conversation

  Itʼs no...
How To
Talking to New Signups

 Things you want to do:

 Give them a solid introduction to
 your organisation.

 Give them...
How To
Talking to Existing Constituents

 To be authentic, transparent, and drive participation,
 messaging must be:

 Top...
Email Example:
Fundraising Campaign




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cog...
Email Example: Fundraising Campaign
WNET Emergency Campaign




Online Fundraising for Museums & Cultural Organisations   ...
Email Example: Fundraising Campaign
WNET Emergency Campaign: Goals



 Display need, make a passionate ask (a message that...
Email Example: Fundraising Campaign
$100K + Raised: 5x Previous Fundraising Record


 Campaign anchored by video appeal fr...
Email Example:
Cultivation




Online Fundraising for Museums & Cultural Organisations   Blue State Digital   Cogapp
Email Example: Cultivation
Vogue Magazine Email Campaign




Online Fundraising for Museums & Cultural Organisations   Blu...
Email Example: Cultivation
Vogue Magazine Email Campaign: Goals


 Open up what has typically been viewed as a very protec...
Email Example: Cultivation
Grace Shared her Story, and Asked for Readersʼ




Online Fundraising for Museums & Cultural Or...
Email Example: Cultivation
Just One of the Thousands Collected:


“I grew up in a small coal mining community in West Virg...
How To
Web

 Usability is critical

 If your site currently generates £10,000 p.a. in donations,
 usability improvements w...
How To
Web

 Explain the need

 Make it easy to get engaged
   especially via e-mail

 Make it easy to give




Online Fun...
How To
Web
 Worked Example

 Peabody Essex Museum
 www.pem.org




Online Fundraising for Museums & Cultural Organisations...
How To
Web

 Techniques for improving website performance

 User testing




Online Fundraising for Museums & Cultural Org...
How To
Web

 Techniques for improving website performance

 Critical review
 Analytics review
 A-B testing




Online Fund...
Social Media




Online Fundraising for Museums & Cultural Organisations
Social Media
Making a Facebook page is not “engagement”




Online Fundraising for Museums & Cultural Organisations   Blue...
Social Media
Who cares how many followers you have if they
wonʼt buy a ticket or write a cheque?




Online Fundraising fo...
Social Media
Appealing content drives social sharing


                                                            User–  ...
Social Media
Encouraging comments and conversation

 Ask for them

 Respond to them

 Donʼt require approval

 Offer premi...
Social Media
Case Study: LSM Poster Contest

 The Ask:
 Create a poster to depict things that
 would best lead to rebirth ...
Social Media
Case Study: LSM Poster Contest

 The Ask:
 Create a poster to depict things that
 would best lead to rebirth ...
Discussion




Online Fundraising for Museums & Cultural Organisations
Online Fundraising
for Museums &
Cultural Organisations




Presented by

Rich Mintz                    Alex Morrison
Blue...
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Online Fundraising for Museums and Cultural Organisations

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A presentation by Rich Mintz from Blue State DIgital and Alex Morrison from Cogapp about Online Fundraising for Museums and Cultural Organisations. The presentation covers opportunity, method and how to with hints and tips.

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  • Transcript of "Online Fundraising for Museums and Cultural Organisations"

    1. 1. Online Fundraising for Museums & Cultural Organisations Presented by Rich Mintz Alex Morrison Blue State Digital Cogapp rich@bluestatedigital.com alexm@cogapp.com 5th October 2010. ICA, London    
    2. 2. Agenda Introductions Opportunity Method How To General Discussion Online Fundraising for Museums & Cultural Organisations
    3. 3. Introductions Round the table introductions Hashtag #mof10 Logistics and schedule Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    4. 4. Blue State Digital Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    5. 5. Cogapp Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    6. 6. The Opportunity Online Fundraising for Museums & Cultural Organisations
    7. 7. Arts are a luxury, but theyʼre a really sticky one. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    8. 8. Remember how the internet used to be? Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    9. 9. What Changed? In 2000 In 2010 Unwieldy Usable Unreliable/rare Always on/everywhere Unsophisticated At its best, an elegant applications and uses experience Part of mainstream life Deployed by fringe institutions “My grandmother is on YouTube” “My crazy uncle has a dialup account” Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    10. 10. In case you thought I was kidding... Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    11. 11. The Opportunity Online activity Online giving Case Studies Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    12. 12. The Opportunity Online Activity Weʼre wired. 60% of the UK adult population i.e. 30.1 million adults access the Internet every day or almost every day. Nearly double the estimate in 2006 of 16.5 million. source: Office of National Statistics Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    13. 13. The Opportunity Online Museums Traffic on UK museum websites increased by 225% between 2003-4 and 2007-8 Annual growth rate ≈ 35% source: DCMS Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    14. 14. The Opportunity Online Museums In the last 18 days the top four museum twitter accounts (MoMA, Met, Tate, Smithsonian) all gained 7% more followers. Equivalent growth rate of 400% p.a. Source: Cogapp/Twitter Statistics Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    15. 15. The Opportunity Online Giving Just Giving is the market leader in the UK Personal accounts ≈ 12 million [i.e. 20% of UK adults] Charity accounts ≈ 9,000 Money raised to date £700m Average donations per charity ≈ £77k [by inference] Museums and gallery accounts ≈ 50 [i.e. fewer than 5% of UK museums] Source: Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    16. 16. The Opportunity Stats Sources All the stats above, and many more, can be found online :- delicious.com/cogapp/stats Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    17. 17. The Opportunity Case Studies USA FIFA World Cup Bid Airborne Forces Museum Tate Campaign Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    18. 18. The Opportunity Case Studies USA FIFA World Cup Bid Online Fundraising for Museums & Cultural Organisations
    19. 19. The Opportunity Case Studies USA FIFA World Cup Bid Challenge: Use the 2010 South Africa World Cup to build the Bidʼs list, when soccer was in the global spotlight. Gain supporters for the cause (List Goal = 1 million). Organise the supporters already on the list to host watch parties and recruit more friends. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    20. 20. The Opportunity Case Studies USA FIFA World Cup Bid Response: Our first promotional video was seen by 65K people, with almost no promotion or PR – mostly via organic SEM New website is a home for stories, testimonials, and especially visual (video) evidence of the popularity of football Viral petition campaign, driven by social media, has amassed a supporter base of over 1 million in about 8 months Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    21. 21. The Opportunity Case Studies USA FIFA World Cup Bid Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    22. 22. The Opportunity Case Studies USA FIFA World Cup Bid List is currently 1M+ and growing… Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    23. 23. The Opportunity Case Studies Airborne Forces Museum - Paradata ParaData Online archive & museum Wanted to move from registration fees to donations What we did Tweaked design Set up forms Linked to e-commerce Reviewed and tested Monitored Online Fundraising for Museums & Cultural Organisations
    24. 24. The Opportunity Case Studies Airborne Forces Museum - Paradata Results 10% of registered users donate Average donation ≈ £15 > 1 donation per user ! Current max donation = £50 Online Fundraising for Museums & Cultural Organisations
    25. 25. The Opportunity Case Studies Tate Campaign Before 12 distinct links Chronological prioritisation No persuasive story-telling Anonymous sender 100% information Online Fundraising for Museums & Cultural Organisations
    26. 26. The Opportunity Case Studies Tate Campaign After One link Goal-oriented prioritisation Tells story of Tate, past and present Introduces curator 100% action Online Fundraising for Museums & Cultural Organisations
    27. 27. The Method Online Fundraising for Museums & Cultural Organisations
    28. 28. The Method First principles: Relationships, authenticity, empowerment Fundamental tactics: Lift people up the value ladder Messaging: Action and engagement Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    29. 29. The Method First Principles Relationships Authenticity Low barriers to entry Moments Testing Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    30. 30. The Method The Relationship Ecosystem s £ Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    31. 31. The Method Why Relationships Matter Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    32. 32. The Method Relationship–Building 101 Say what you mean Plan a narrative in advance Segment by interest/behavior Listen, donʼt just talk Constantly invite people to take action Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    33. 33. The Method Find a Place for Everyone Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    34. 34. The Method “Everyone” means Everyone! Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    35. 35. The Method Mighty Oaks Grow from Little Acorns Have as much energy and drive and enthusiasm as big people (or more!) Are as hungry to have an impact as big people Have as many friends as big people Grow up into big people Might not even realize theyʼre little people Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    36. 36. The Method Show Whatʼs Behind the Door Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    37. 37. The Method Show Whatʼs Behind the Door Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    38. 38. The Method Be Authentic Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    39. 39. The Method Remember who youʼre accountable to Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    40. 40. The Method Make things simpler Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    41. 41. The Method Donʼt Drive People Crazy Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    42. 42. The Method Seize Moments as they Occur Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    43. 43. The Method And Donʼt Forget About Testing! Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    44. 44. The Method Test Everything Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    45. 45. The Method Testing Jewish Community Heroes: The new form improved overall site conversion rate by 29% Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    46. 46. The Method The Ladder of Participation Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    47. 47. The Method The Ladder of Participation If I canʼt figure out in five seconds what this has to do with me, you failed. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    48. 48. The Method Email–3 Key Questions Users Ask Why am I on this list? What do you want from me right now? What comes next? Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    49. 49. The Method What Makes a Good Message Urgency Timeliness Relevance Continuity Clarity Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    50. 50. The Method What Makes a Good Message Urgency Timeliness Relevance Continuity Clarity Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    51. 51. The Method And When All Else Fails... “Iʼve built my entire career on free parking.” Development professional, Los Angeles Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    52. 52. How To Online Fundraising for Museums & Cultural Organisations
    53. 53. How To E-mail campaigns Online Social Media Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    54. 54. How To Email Campaigns Copywriting Frequency Campaign thinking Integration Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    55. 55. How To Quick review: The Basics of Online Fundraising Build a list Tell your story – start a conversation Itʼs not just about money – itʼs about empowering people Be transparent about why you need their help Donʼt treat all donors the same Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    56. 56. How To Talking to New Signups Things you want to do: Give them a solid introduction to your organisation. Give them an idea of what to expect. Give them ways to get involved. Ask them for money (soon). Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    57. 57. How To Talking to Existing Constituents To be authentic, transparent, and drive participation, messaging must be: Topical, urgent, and moment-driven Unafraid to ask, and to articulate the need for and benefits of action Group-oriented Concrete Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    58. 58. Email Example: Fundraising Campaign Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    59. 59. Email Example: Fundraising Campaign WNET Emergency Campaign Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    60. 60. Email Example: Fundraising Campaign WNET Emergency Campaign: Goals Display need, make a passionate ask (a message that avoided the subject of financial need would come across as inauthentic). Express this need specifically to low-dollar donors (this hadnʼt been done before, the message was always programme-driven). Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    61. 61. Email Example: Fundraising Campaign $100K + Raised: 5x Previous Fundraising Record Campaign anchored by video appeal from Barbara Bantivoglio (WNET VP for Institutional Advancement) shown online and on-air. Short and aggressive campaign: 5 email messages over the course of 3 weeks. Low dollar gifts made up the 2nd largest segment of gift amounts. Recent donors to earlier campaigns responded at a high rate. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    62. 62. Email Example: Cultivation Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    63. 63. Email Example: Cultivation Vogue Magazine Email Campaign Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    64. 64. Email Example: Cultivation Vogue Magazine Email Campaign: Goals Open up what has typically been viewed as a very protected and elitist brand. Create a two-way conversation with Vogue readers (both subscribers and non-subscribers). Sell more subscriptions, but not necessarily right away. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    65. 65. Email Example: Cultivation Grace Shared her Story, and Asked for Readersʼ Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    66. 66. Email Example: Cultivation Just One of the Thousands Collected: “I grew up in a small coal mining community in West Virginia. No big shopping areas, ordered most of our clothes from JC Penny or Sears. I remember how excited I was with my first pair of Lee jeans and Nike tennis shoes in Junior High school. Vogue was a way to look at beautiful photos, and introduced me to brands that I still remember and now buy as an adult. Vogue still wows me, to get a peek at the lives of The Beautiful People! Thank you Vogue for never wavering.” Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    67. 67. How To Web Usability is critical If your site currently generates £10,000 p.a. in donations, usability improvements will on average add £8,300 p.a. to your bottom line In roughly 12% of cases, returns will be greater than 1000% Source: Jakob Nielsen at useit.com Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    68. 68. How To Web Explain the need Make it easy to get engaged especially via e-mail Make it easy to give Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    69. 69. How To Web Worked Example Peabody Essex Museum www.pem.org Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    70. 70. How To Web Techniques for improving website performance User testing Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    71. 71. How To Web Techniques for improving website performance Critical review Analytics review A-B testing Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    72. 72. Social Media Online Fundraising for Museums & Cultural Organisations
    73. 73. Social Media Making a Facebook page is not “engagement” Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    74. 74. Social Media Who cares how many followers you have if they wonʼt buy a ticket or write a cheque? Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    75. 75. Social Media Appealing content drives social sharing User– Interviews Link Calls to Aggregation Generated Statistics & Feaures Action Content Pictures Event Organizational Promotion Press & Updates & Recaps Stories Video Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    76. 76. Social Media Encouraging comments and conversation Ask for them Respond to them Donʼt require approval Offer premiums and other drivers of online energy Repost comments as blog posts Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    77. 77. Social Media Case Study: LSM Poster Contest The Ask: Create a poster to depict things that would best lead to rebirth of Michigan The Prize: First prize $1,000 – Second Prize $250. The Goal: Raise awareness for Letʼs Save Michigan and grow the email list. The Response: Over 300 entries, 60 finalists and 20,000 votes for an email list. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    78. 78. Social Media Case Study: LSM Poster Contest The Ask: Create a poster to depict things that would best lead to rebirth of Michigan Facebook was a major driver of traffic/ action. Since pictures are so highly consumed on Facebook, posting the posterʼs worked extraordinarily well to drive traffic back to the contest voting form. Online Fundraising for Museums & Cultural Organisations Blue State Digital Cogapp
    79. 79. Discussion Online Fundraising for Museums & Cultural Organisations
    80. 80. Online Fundraising for Museums & Cultural Organisations Presented by Rich Mintz Alex Morrison Blue State Digital Cogapp rich@bluestatedigital.com alexm@cogapp.com 5th October 2010. ICA, London    
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