A guide toSocial Media<br />
What is Social Media?<br />User-generated content<br />Real-time information<br />Viral marketing<br />People connecting<b...
Examples of Social Media<br />Facebook<br />Twitter<br />YouTube<br />Digg<br />StumbleUpon<br />LinkedIn<br />
Types of Social Media Traffic<br />Primary<br />Traffic that comes directly from a social media channel through the link p...
Key Ingredients<br />Planning<br />Testing<br />Knowledge of market and audience<br />Quality content<br />Value to the en...
Examples of Social Media Success<br />
Dunkin’ Doughnuts<br /><ul><li> 800,000 Facebook fans.
23,000 Twitter Followers.
Huge brand exposure.</li></li></ul><li>Ford Fiesta Movement Campaign<br />100 Fiestas to 100 people selected from 4,000 ap...
CompareTheMeerkat.com<br /><ul><li> Over 280,000 views on official YouTube.
Over 350,000 fans on Facebook.
Over 30,000 followers on Twitter.
 Let’s not forget their business is car insurance</li></li></ul><li>However, there are Risks<br />Freedom of voice<br />Ha...
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Social Media For Beginners

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An introduction to how Social Media can increase your business opportunities.

Published in: Education, Technology, Business
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  • 800,000 Facebook fans.23,000 Twitter followers.
  • Social Media For Beginners

    1. 1. A guide toSocial Media<br />
    2. 2. What is Social Media?<br />User-generated content<br />Real-time information<br />Viral marketing<br />People connecting<br />Free voice<br />
    3. 3. Examples of Social Media<br />Facebook<br />Twitter<br />YouTube<br />Digg<br />StumbleUpon<br />LinkedIn<br />
    4. 4. Types of Social Media Traffic<br />Primary<br />Traffic that comes directly from a social media channel through the link provided by the original content author.<br />Secondary<br />Traffic that comes as a result of another user sharing your content.<br />
    5. 5. Key Ingredients<br />Planning<br />Testing<br />Knowledge of market and audience<br />Quality content<br />Value to the end user<br />
    6. 6. Examples of Social Media Success<br />
    7. 7. Dunkin’ Doughnuts<br /><ul><li> 800,000 Facebook fans.
    8. 8. 23,000 Twitter Followers.
    9. 9. Huge brand exposure.</li></li></ul><li>Ford Fiesta Movement Campaign<br />100 Fiestas to 100 people selected from 4,000 applicants. <br />These &quot;agents&quot; get to use the cars for six months in exchange for completing monthly &quot;missions&quot; with different themes.<br />They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.<br />
    10. 10. CompareTheMeerkat.com<br /><ul><li> Over 280,000 views on official YouTube.
    11. 11. Over 350,000 fans on Facebook.
    12. 12. Over 30,000 followers on Twitter.
    13. 13. Let’s not forget their business is car insurance</li></li></ul><li>However, there are Risks<br />Freedom of voice<br />Having exceptional an customer service policy is essential for long-term success.<br />Commitment<br />Users/followers expect you to keep feeding them with content. Slack off for too long and they’ll go elsewhere (or to your competitors…)<br />
    14. 14. To consider…<br />Combining the right Social Media channels that suit:<br />Your brand image.<br />The product/service you are trying to promote. <br />Its value.<br />Not every Social Media channel will feed back the result you desire.<br />
    15. 15. To conclude…<br />Social Media could provide the leverage your brand needs to:<br />Grow its core group of customers<br />Increase exposure across the web<br />Build a sustained collection of links<br />Establish itself as an authority<br />Reduce marketing costs long-term<br />
    16. 16. Social Media slideshow created by Alex Minchin © 2010.<br />http://www.alexminchin.co.uk<br />
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