What is Social Media? User-generated content Real-time information Viral marketing People connecting Free voice
Examples of Social Media Facebook Twitter YouTube Digg StumbleUpon LinkedIn
Types of Social Media Traffic Primary Traffic that comes directly from a social media channel through the link provided by the original content author. Secondary Traffic that comes as a result of another user sharing your content.
Key Ingredients Planning Testing Knowledge of market and audience Quality content Value to the end user
Ford Fiesta Movement Campaign 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" get to use the cars for six months in exchange for completing monthly "missions" with different themes. They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.
Let’s not forget their business is car insurance
However, there are Risks Freedom of voice Having exceptional an customer service policy is essential for long-term success. Commitment Users/followers expect you to keep feeding them with content. Slack off for too long and they’ll go elsewhere (or to your competitors…)
To consider… Combining the right Social Media channels that suit: Your brand image. The product/service you are trying to promote. Its value. Not every Social Media channel will feed back the result you desire.
To conclude… Social Media could provide the leverage your brand needs to: Grow its core group of customers Increase exposure across the web Build a sustained collection of links Establish itself as an authority Reduce marketing costs long-term