Social Media For Beginners
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Social Media For Beginners

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An introduction to how Social Media can increase your business opportunities.

An introduction to how Social Media can increase your business opportunities.

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  • 800,000 Facebook fans.23,000 Twitter followers.

Social Media For Beginners Social Media For Beginners Presentation Transcript

  • A guide toSocial Media
  • What is Social Media?
    User-generated content
    Real-time information
    Viral marketing
    People connecting
    Free voice
  • Examples of Social Media
    Facebook
    Twitter
    YouTube
    Digg
    StumbleUpon
    LinkedIn
  • Types of Social Media Traffic
    Primary
    Traffic that comes directly from a social media channel through the link provided by the original content author.
    Secondary
    Traffic that comes as a result of another user sharing your content.
  • Key Ingredients
    Planning
    Testing
    Knowledge of market and audience
    Quality content
    Value to the end user
  • Examples of Social Media Success
  • Dunkin’ Doughnuts
    • 800,000 Facebook fans.
    • 23,000 Twitter Followers.
    • Huge brand exposure.
  • Ford Fiesta Movement Campaign
    100 Fiestas to 100 people selected from 4,000 applicants.
    These "agents" get to use the cars for six months in exchange for completing monthly "missions" with different themes.
    They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.
  • CompareTheMeerkat.com
    • Over 280,000 views on official YouTube.
    • Over 350,000 fans on Facebook.
    • Over 30,000 followers on Twitter.
    • Let’s not forget their business is car insurance
  • However, there are Risks
    Freedom of voice
    Having exceptional an customer service policy is essential for long-term success.
    Commitment
    Users/followers expect you to keep feeding them with content. Slack off for too long and they’ll go elsewhere (or to your competitors…)
  • To consider…
    Combining the right Social Media channels that suit:
    Your brand image.
    The product/service you are trying to promote.
    Its value.
    Not every Social Media channel will feed back the result you desire.
  • To conclude…
    Social Media could provide the leverage your brand needs to:
    Grow its core group of customers
    Increase exposure across the web
    Build a sustained collection of links
    Establish itself as an authority
    Reduce marketing costs long-term
  • Social Media slideshow created by Alex Minchin © 2010.
    http://www.alexminchin.co.uk