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Social Media For Beginners
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Social Media For Beginners

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An introduction to how Social Media can increase your business opportunities.

An introduction to how Social Media can increase your business opportunities.

Published in: Education, Technology, Business

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  • 800,000 Facebook fans.23,000 Twitter followers.
  • Transcript

    • 1. A guide toSocial Media
    • 2. What is Social Media?
      User-generated content
      Real-time information
      Viral marketing
      People connecting
      Free voice
    • 3. Examples of Social Media
      Facebook
      Twitter
      YouTube
      Digg
      StumbleUpon
      LinkedIn
    • 4. Types of Social Media Traffic
      Primary
      Traffic that comes directly from a social media channel through the link provided by the original content author.
      Secondary
      Traffic that comes as a result of another user sharing your content.
    • 5. Key Ingredients
      Planning
      Testing
      Knowledge of market and audience
      Quality content
      Value to the end user
    • 6. Examples of Social Media Success
    • 7. Dunkin’ Doughnuts
      • 800,000 Facebook fans.
      • 8. 23,000 Twitter Followers.
      • 9. Huge brand exposure.
    • Ford Fiesta Movement Campaign
      100 Fiestas to 100 people selected from 4,000 applicants.
      These "agents" get to use the cars for six months in exchange for completing monthly "missions" with different themes.
      They’ll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign.
    • 10. CompareTheMeerkat.com
      • Over 280,000 views on official YouTube.
      • 11. Over 350,000 fans on Facebook.
      • 12. Over 30,000 followers on Twitter.
      • 13. Let’s not forget their business is car insurance
    • However, there are Risks
      Freedom of voice
      Having exceptional an customer service policy is essential for long-term success.
      Commitment
      Users/followers expect you to keep feeding them with content. Slack off for too long and they’ll go elsewhere (or to your competitors…)
    • 14. To consider…
      Combining the right Social Media channels that suit:
      Your brand image.
      The product/service you are trying to promote.
      Its value.
      Not every Social Media channel will feed back the result you desire.
    • 15. To conclude…
      Social Media could provide the leverage your brand needs to:
      Grow its core group of customers
      Increase exposure across the web
      Build a sustained collection of links
      Establish itself as an authority
      Reduce marketing costs long-term
    • 16. Social Media slideshow created by Alex Minchin © 2010.
      http://www.alexminchin.co.uk

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