Evaluation Question 4: How did you use
media technologies in the construction
research, planning and evaluation
What is new media technology
New media technology allows for a new way for
consumers to receive and interact with
information and for producers to create more
innovative products. New media technology as
become a established in modern day life with the
public general ownership of computers smart
phones and other devices which allow
connectivity to the web. This as allowed new way
for people to share and interact with information.
To be able to produce more advanced products
than ever thought possible with ever growing
range of software available.
Final Cut Pro
As the editor final cut pro was the program I used to
put together the raw footage filmed into a coherent
narrative. Final Cut pro was first used to log and
capture the footage we had previously filmed. After
the footage had been captured it was left for me to put
the footage together in the timeline. I would have to
choose from the wide range of shots we had filmed. As
this wasn’t my first time using final cut pro I did not
find it challenging to use the program but I felt this to
be advantageous because I was able to put the footage
together in the timeline quickly and efficiently.
Adobe After Effects CC
I used adobe after effects to create the intro to
our short film. After Effects was a program we
were encouraged to use as it enabled us to use
an advanced editing program unlike final cut pro
after effects is used after post production adding
elements that can not be found in final cut pro. I
found it difficult at first to use adobe after effects
as it was my first time using the program, but
using tutorials found on the website
videocopilot.net I was able to adapt to use adobe
Adobe Photoshop CS6
Adobe Photoshop cs6 was used in the making of the
both ancillary task. Photoshop is an image editing
program. I had used Photoshop before so I did not find
it difficult to use because I knew the very basics of the
software but to create both my ancillary tasks. I also
used Photoshop to create the group logo. This was
done by combining the world created on after effects
and bringing it into Photoshop. I had to learn how to
use some of the more advanced features of the
software this I learnt from trial and error using the
different features in new ways Also by using YouTube
tutorials this made it possible to make further
advancements in my own Photoshop skills.
I used YouTube in pre and post production. YouTube
allowed me to view other pieces of media to gain
inspiration from some of the other short films on offer
on the website. YouTube also allowed me to advance
my own skills in using some of the other software
previously mentioned. YouTube was used during post
production after the final stages of editing the video
was uploaded to YouTube to be viewed by audiences.
YouTube was incredibly helpful in the making of our
video because it allowed us to check on previous works
and learn from the mistakes they made but also to
improve our own video.
Blogger: Blogger is an essential platform in which we presented our
work to be viewed. Blogger allowed us to create our own blog
pages which allowed other presentation tools like Scribd,
Slideshare, Prezi to be integrated into the blog. Blogger allowed for
an accurate account of the progress of our group it also made it
possible that group members could easily access the work of other
Scribd: Scribd was used to upload word documents. It allowed for
easy access because the work could easily embedded on Blogger.
Scribd also allowed for the documents to be downloaded as a pdf
which could then be the later edited by other group members to
make any improvements if necessary.
Prezi and Slideshare: Like Scribd, Prezi and Slideshare allowed
PowerPoint documents to be uploaded then embedded to the
blog. Prezi was used for more animated PowerPoint presentations
while Slideshare was used for more basic presentation. Both
allowed for a different way to present the work other than the
simple word document.
Facebook: Facebook is a social network in which we used to
gain audience feedback it also allowed us to expand our
target audience. This was useful because Facebook is a free
service so we were able to only create a group in which our
audiences could interact with our group members.
Twitter: Twitter is another social network in which we created a
twitter account for. Audiences could follow the group twitter
and could contact us directly with the group also able to
respond in kind.
Using two of these social networks we are able to directly
interact with our audiences. The features on the Facebook
website like sharing and the like button allows fans of the
film to share the video amongst their group of friends and
the like button is a visual aid which allows the group to see
how many people like the film they can also comment on the
video. Twitter allows for the video and any of our own posts
to be “retweeted” and this allows for wide spread advertising
for our video.
The MacBook Pro was essential in throughout pre and
post production stage. The Mac was used when doing
planning and research it allowed me to access the
internet while I was creating various other documents.
I used the Mac when creating the ancillary task
because the adobe Photoshop runs much faster and as
a more user friendly interface on the Mac than that of
windows. I also used the Mac when I was creating the
intro of the film on adobe after effects like Photoshop
after effects is a smoother program to run on Mac
devices as I was able to create the intro much faster
and with a better resolution than the previous intro I
made which I created on a windows computer.
Web 2.0 during the creation of the short film as been very useful its
allowed me to engage in a range of new media. This range of new
media allowed me to be more creative in my work and as been
more than useful. It as also allowed me to understand how new
media works as both a producer and a consumer. As a consumer
media needs to be interactive as it is the best way to engage
audiences so using this I need to create my own range of interactive
products. Without the use of web 2.0 which made the project easy
and fun to do. It would have been the complete opposite it would
have been a time consuming occupation and it might not be as
interesting as first thought. This was also a learning curve as I had to
learn how to use new media technology because I wasn’t familiar
with some of them. In conclusion new media technology has been
very useful in making pre and post production a lot easier because
of the range of new technologies we were introduced to.
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