Evaluation Question 2:
How effective is the
combination of your main
product and ancillary
I needed to create a film poster and magazine review that complements and
promotes the product.
The poster is used to advertise the product giving crucial information like
the release date of the product, the director and actors staring in the product.
This is to draw in a bigger audience as they are drawn in by the prospect of
watching some of their favourite actors or watching a film form a director
that they have become familiar with his works. The poster should
communicate to the audience the genre of the film and it should also be
aesthetically pleasing as audiences are drawn in because it looks “good”. The
poster should be eye catching and stand out amongst other poster.
The magazine review is similar to that of the poster it is used to attract an
audience. The magazine review will contain information about the film
enough that will cause audiences to gain an interest in the film. The
magazine review will also contain a critics opinion on the film this is
important as a good review will attract audience into watching the film.
Consumers make judgment on whether to by a product deepening on the
products reviews so it is essential the review of the product should be a
I used a total of four different fonts when creating
the typography for the poster. Each font was used
for a different purpose as I felt having a single font
used through the poster would be boring.
The fonts used for the logo of the
magazine and newspaper were Dolve Vito
and Time new Roman I chose this
specifically because they both looked very
similar to there real life counterparts.
This font is called AR Destine I chose this font to use as the
main title for the film. The appearance of the font with its
sharp edges and modern design connotes ideas of an
action film. With the use of an effect called the lens flare
the font related to the product more.
I used the font American Captain for the
billings, cast, tag line and the short reviews. I
used this font because it was clear and it was
suited well to the genre of the product.
I kept the font the same from
the title of the film but removed
some of the effects I had added
on the poster.
The font used for the review is
called Calibri this is a common
font as it is the standard font
used in most word document. I
chose to use this font because it
was clear to read and it allowed
me to write a lot more in my
allocated spaces for the review.
I once again used American
Captain for the verdict of my
review and in other areas of the
review. I used these American
Captain in these areas because
they needed to stand out.
This is the original image used
when creating the poster. The
first thing was to crop the
photo out taking away the
background. The second was
to change the images contrast
as this original image was
bright and did not match the
tone of the product. I chose
this image because it has the
right connotation the weapon
in his hand the characters
costumes. This allows the
audience to draw in some
information from this image
like what genre the product
This image was used for the background for the poster. I kept the
original image the same apart from resizing the image to fit on to
an A4 page. I also added a blur to the image this was done because I
felt that keeping the background in its original form looked boring
on the poster and with the perspective of this image and that of the
main character it created a really good effect. This effect made the
image of the main character appear to come out from the page and
with the blur of the background made this effect come out strongly.
I used this image when creating my magazine as I felt that the genre of
the product is connoted well in this image. Also this image creates a sense
of mystery because the consumer is left intrigued by the events taking
place in the image. Also this image helps tell a lot of the story of the
product as it has some important elements in it like the bag which draws
all the characters in the film together
I feel that both my ancillary tasks combined with my product was very
effective. This is because the poster was a great in representing the film
as it connotes the elements that are found in the film it centralizes the
focus on the main character and also establishes one of the location
this allows the audience to familiarize themselves with it. The
magazine was effective because it only advertised the film in the review
but also gave an insight to the plot of the film, because of this the
consumer are is intrigued by the overall plot of the product and feels
compelled to see more of it.