How To Get Testimonials | Alex Mandossian | How To Make Money Online | How To Work From Home

GETTING TESTIMONIALSFocus on the How do you boost your productivity withdelight of getting testimonials?your The first step is to write the testimonial down that you want, before you even create your product or service. Think about it. If you write downcustomer, or even record testimonials that you want, it’s like having a vision forclient, the result your products and services will yield.student or If you’ve never done that, I want you to at least try it once and watchpatient the difference it makes in the products and services you create. ItBEFORE you automatically raises their value because you’re focusing on the delight of your customer, your client, your student or your patient before youeven create even create the product.the product When it comes down to getting testimonials, what type are the most productive? In my opinion and experience, it’s video. With video you see it all. Right now, you see me smiling and using my hands and you can sense that there’s a lack of sincerity with video. Next would be audio, because you can sense that also, in someone’s voice. Written testimonials are great. If you have nothing else, you can use those. But with audio, when you can call someone up and record it, 1 © 2010 Heritage House Publishing, Inc.

there’s a higher level of intimacy when people hear audio testimonials versus just reading the written word. Although the written word is powerful, it is sometimes doubted.There’s ahigher level G Tip #1: Formatof intimacy What about the format? I learned this format from Bill Phillips, whowhen people taught me by me just looking at his Body for Life Challenge, which is a 12-week challenge. He used the before-after-after format.hear audiotestimonials This format answered the following questions. What was life before the challenge? Immediately after the challenge? And then seven years later?versus just In other words, how have you maintained and sustained that body?reading the I adapted that for my own needs. When I have a portable video camerawritten word and am in front of a student, here are the questions I ask when utilizing the before-after-after format: G Question #1: What was life like for you before meeting me and learning from my work? G Question #2: What was life like immediately after going through the first course or seminar where I was teaching you? G Question #3: What do you feel life will be like three years from now, as a result, of this experience? 2 © 2010 Heritage House Publishing, Inc.

The third question is the bigger, brighter future question, which allows for so much nectar to be extracted from that student, prospect, customer, client or whatever you call them, because that second afterThe third is what’s going to happen in the future.question is Many times they make it big, and you actually assist them to reach that result. It’s a fascinating way to get a testimonial. It serves thethe bigger, testimonial giver, as well as you, the entrepreneur.brighterfuture G Tip #2: “Pack my bag” momentsquestion, This is something I created at my own events where I give the audiencewhich allows permission to pack their bags and declare to everyone else why they feelfor so much what I just said was a “pack my bag” moment. Here’s how it works.nectar to be If I say something when I’m teaching and we’re dialoguing, I give everyextracted student in the room permission to raise their hands and say, “Alex, I have a ‘pack my bag’ moment.” They then come up on stage. At that point, I give them a backpack, and in front of the camera, they say, “My ‘pack my bag’ moment is…” The reason that’s such a powerful way to extract testimonials, especially at seminars, is because — it’s in real time; it’s on video; and other people are learning at the same time. I’ve been at events I’ve hosted where I have 30 to 35 attendees have “pack my bag” moments, all in real time. 3 © 2010 Heritage House Publishing, Inc.

So, if you have never done that before, think about creating a “pack my bag” moment time for your listeners in the audience. Also, make sure you leave plenty of time for them to share because if you have a lot ofHave a people respond it could take time away from your seminar.takeawaysegment G Tip #3: Takeaway sessionswhere I developed this a while back. I’ve trained and even consulted otherattendees event marketers on how to do this.share their At the end of the seminar, rather than thanking the AV (Audio Visual)biggest people, which I do in the beginning, what I do is have a takeaway segment where attendees share their biggest takeaways — the taketakeaways home value lessons they’ve learned. They go up on stage and say, “My single biggest takeaway from this event is…” Now, I’ve done that in an hour during the very last segment of an event, and at times, I’ve gotten more than 130 takeaways. Well, that’s 130 testimonials. They’re short and to the point, and more importantly, they’re on video in real time. “I always say to my students that it’s not who you know that counts most, but it’s who knows you.” - Alex Mandossian 4 © 2010 Heritage House Publishing, Inc.

Go make sure you know a lot of people, but also make sure that your students, prospects, customers or clients know you so they can give you testimonials in a raving way. Then, you can become more productiveMake sure by having them posted online or anywhere else.that your My name is Alex Mandossian, and I’m hoping you productively get more testimonials faster, better and with a lot less human effort.students,prospects,customers orclients knowyou so theycan give youtestimonialsin a ravingway 5 © 2010 Heritage House Publishing, Inc.

EXPERTS ARE RAVING ABOUT ALEX “The time-tested strategies that I learned from Alex Mandossian have made me a small fortune in my Internet business.” Tom Antion“Alex helped promote our Breakthrough to Success seminar. We not only filled all 400seats, but we also had a ‘waiting list’ of 73 people! Alex’s marketing techniques work.” Jack Canfield “Alex knows what he is doing, he leads by example... His techniques are worth their weight in gold.” Armand Morin 5 © 2010 Heritage House Publishing, Inc.

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How To Get Testimonials | Alex Mandossian | How To Make Money Online | How To Work From Home

by Alex Mandossian on Aug 11, 2011

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How To Get Testimonials | Alex Mandossian | How To Make Money Online | How To Work From Home — Document Transcript