Bet assist (for investors)
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  • 1. Bet  Assist  is  an  online  assistant  service   which  provides  sports  be,ng  /ps,  odds   and  score  predic/ons.       It  can  pick  the  best  odds,  so  you  know   where  and  how  to  bet  in  order  to  win.  
  • 2. “Sports  be:ng  combines  a  passion  for   and  a  love  of  gambling  with  the  prospect   of  financial  gain,  and  be:ng  is  part  of   human  nature.       People  will  always  want  to  bet.”   [FIFA.com]    
  • 3. Team   1.  Alex   [execuEve]   2.  Vitaly   [CTO]   3.  Max   [designer]   4.  Yuriy   [developer]   6.  Mateusz   [PR/user   engagement]   *  all  CVs  upon  request  
  • 4. Work  history   As  a  team  we  have  been  working  together  for  a  year.  Some  team  members   know  each  other  more  than  5  years  and  have  ventured  in  various  start  ups.   The  Bet  Assist  project  was  stared  aJer  Yuriy  created  the  algorithm  which   predicts  football  scores.   Skills   Business  analysis  and  management,  market  analysis,  technical  analyses,   soJware  architecture  design,  project  Management  (SCRUM),  core  system   development,  visual  design  and  composi/on,  UI  /  UX  design,  soJware   development  (.Net,  PHP,  Ruby,  HTML5),  product  marke/ng  and  promo/on,   public  rela/ons.   Network   The  team  has  a  network  expanding  through  Holland,  US,    Poland,  Russia,   Ukraine  and  UK.   We  take  part  in  different  conferences  and  exhibi/on.  So,  our  social  business   network  is  constantly  growing.   Why  we  are  beVer  then  others   We  are  passionate  about  sports  and  technology.   We  have  experience  and  knowledge.   We  developed  unique  algorithms  which  work.   We  are  network  organiza/on.  
  • 5. Bet  Assist  alpha  is  live.     hVp://betassist.iteelabs.com/  
  • 6. $  10.500.000,00     poten/al  annual  market  size     Market:  be:ng  advice  and  Eps   Market  problem:    lack  of  trusYul  staEsEc   analysis  and  be:ng  Eps  in  real  Eme  with   simple  and  clear  result  representaEon.   Why  does  it  exists:  people  want  to  earn   money  relay  on  strategy  and  advice.   OpportuniEes:  be:ng  market  350  -­‐  400   bln.  $/year.  If  we  target  at  least  0.01%  of   this  market  we  have  =  35.000  users.     Our  soluEon:  clear  personal  be:ng   strategy  which  increases  the   probabiliEes  of  winning.  
  • 7. Business  model     SubscripEon  fees:   3  days  –  free   weak  –  20  EUR   month  –  30  EUR   year  –  300  EUR     Referral  fees  (partners,  bookmakers)   placing  direct  links  at  The  Bet  Assist   Year  -­‐  15.000  EUR  (per  link)  
  • 8. Users   People  who  want  to  bet  (Internet  users)  –   35.000   Partner  and  referral  fees    –  100  companies     How  to  reach  them   Online  ads,  social  media  campaigns,  word   of  mouth,  blogs,  etc.   Target  resources  –  sport  portals  and   websites,  social  networks.  
  • 9. CompeEtors   hVp://www.castrolfootball.com/  (covering   only  English  Premier  League,  algorithm  is   very  primiEve);   hVp://www.bernardEps.com/  (untruthful,   expensive,  bad  design);   hVp://www.soccervista.com  (bad  design,   to  complicated);   hVp://www.kickoff.co.uk/  (complicated,   no  strategy  proposal,  focused  on  only   England);       Bet  Assist  is  easy  to  use  online  service  with   rela/vely  low  price.  It  is  focused  on  all  major   leagues  and  torments.  Bet  Assist  gives  one  a     personal  safe  be,ng  strategy.  It  is  social  and   trusul.  
  • 10. Financial  Overview  (18  month)     Expected  revenues    533.600,00  EUR   Total  expenses    273.410,00  EUR   Total  EBITA        260.190,00  EUR   Break-­‐even    500  acEve  users     Company  value  amer  18  month     (2200  users  per  month)   2.905.200,00  EUR  
  • 11. Funding   Looking  for  200.000,00  EUR   Co-­‐investment    from  50.000,00  EUR     Deal  Structure   Share  in  the  project  -­‐  20  %   Type:  convenEonal  debt  (others  apply)     Funds  used  for:   System  development,  local  adaptaEon,   support  overheads,  promoEonal  costs,   expand,  user  engagement.  
  • 12. Milestones   Main  indicator  which  has  direct  influence  on  growth   is  the  amount  of  ac/ve  users     Time   Users   6  month   500   1  year   1200   1,5  years   2200   2  years   4000   3  years   8000   PerspecEves   Extend  to  other  sports:  tennis,  F1,   basketball  etc.   Develop  new  services  for  users.