Growing your Social Media Audience

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Growing your Social Media Audience

  1. 1. #UVASocial Social Media, Let’s Go Growing your social audience Alex Katzen University of Virginia
  2. 2. #UVASocial Questions? At any time throughout the presentation, tweet your questions using the hashtag #UVASocial
  3. 3. #UVASocial Upping the Engagement ● Align with overall marketing strategy ● Understand your followers ○ Follow the Trends: ■ Google Alerts ■ Google Trends ■ Industry leaders ● Engage ● Less is more Example
  4. 4. #UVASocial The Do’s and Don’ts http://www.youtube.com/watch?v=qm51OKTTWec
  5. 5. #UVASocial Poll http://www.polleverywhere.com/multiple_choice_polls/jvWLEN2SZKzCsO6
  6. 6. #UVASocial Facebook ● Fill out profile and add links ● Sharing ○ ○ ○ ○ Bit.ly Photos Hashtags Question or call to action ● Tab images (Example)
  7. 7. #UVASocial Twitter ● Sharing ○ Originality ○ Favorite, retweet, direct message ● Hashtags for events and contests ● Tools for monitoring
  8. 8. #UVASocial LinkedIn ● Optimize the page ○ Create a cover photo (Example) ● Engage ○ Join groups ○ Monitor views
  9. 9. #UVASocial Pinterest ● Great for Google rankings ● Optimize boards and pins ○ Add a description to each board ○ Use keywords ○ Use the occasional hashtag ● A little secret about gaining followers...
  10. 10. #UVASocial Instagram ● Although new, it’s great for colleges (Example) ○ Provides exposure for students and alumni ■ The #UVAPhotoContest
  11. 11. #UVASocial Google+ ● The phone book to online presence ● Is it a ghost town?
  12. 12. #UVASocial Takeaways ● Add all social profile links to Facebook and Google+ ● Listen and share content your followers would enjoy ● Always post a video or picture ● Use bit.ly for all shared links ● Know when to post ● Simplify posts (Example)
  13. 13. #UVASocial
  14. 14. #UVASocial Cross-pollinate your social engagements. You can reach so many more people through social media alone.
  15. 15. Positivity breeds engagement and sharing.
  16. 16. #UVASocial Questions
  17. 17. #UVASocial About the presenter Feel free to get in touch at alexandra.katzen@gmail.com or on social! Alex (CLAS’ 12) is a freelance social media and public relations consultant. Previously, she served as the Public Relations Manager for search engine marketing agency, Search Mojo, in Charlottesville. Alex is a member of the Public Relations Society of America and holds certificates in AP Style and Business Theory from the McIntire School. You can catch her tweeting, uploading photos to Pinterest, or blogging at Cookie Dough Katzen.

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