Socializing Memories:
Growing Your Business with
       Social Media

      Alexandra Gebhardt
      Chief Social Strategi...
What is Social Media?




             Technology
              Powered
             Storytelling
Today’s Memories
Powered by technology

Stored online via:

  Photo Sharing Sites

  Blogs

  Micro-Blogs (Facebook/Twitte...
A New Communication Tool

 Print

 Broadcast

 E-mail

 Direct Mail

 Social Media
Social Media: So What?
            Why should I care?
             Too much Noise!
                  Privacy?
            ...
The Facts



2/3 of the G lobal Internet Population
        VisitsGlobaociaNetworkedtworks
                S
             ...
The Facts
The Facts
The Facts



       On October 12, 2009
                               n
Flick r Photos Reached 4 Billio
The Facts

     Flickr is not #1...

1 . ImageShack = 20 Billion
2. Facebook = 15 Billion
3. PhotoBucket = 7.2 Billion
4. ...
The Facts
   If Facebook were
   a country it would
   be the 4th largest
       in the world.

     1. China 1,341,299,72...
The Facts
The Facts
Top Social Media Sites
1. Facebook: http://www.facebook.com

2. YouTube: http://www.youtube.com

3. MySpace: http://www.my...
Types of Social Networks
                 Social
  Blogs       Bookmarking
                                    Wikis      ...
How Companies Use
   Social Media

               CUSTOMER SERVICE/
MARKETING/PR
                   LOYALTY


            ...
Integrate Social Media
Extend Your Strategy to Include Social Media

Marketing / PR = Facebook & Twitter (Links)

Customer...
You’re Already There
Survey your Employees & evaluate your
existing networks; Facebook, MySpace,
LinkedIn, Twitter, YouTub...
Who Are You?

Google Yourself or
your Company

How others see
you online

Collect data on key
online locations
that mentio...
Business or Personal?
Are your connections mostly personal or
business or both?
Should you separate your personal from you...
Secure Your Brand
Setup Your Username/Accounts on Multiple
Social Services
Avoid having others “squat” on your brand or
co...
Check Usernames
Start to Listen
Begin searching online for conversations, comments,
articles about you or your company using Google or
top...
Social Search Engines
Find Your Niche
Monitor social search engines to find online
social activity
  About Your Business
  Your Competitors
Make ...
Create Your Social Brand
Once you’ve selected your key social networks and
setup a basic account you should take a moment
...
Create A Fan Page
Customize Twitter
Customize Twitter
Customize YouTube
Customize YouTube

            Customize YouTube
            layout background in
            PhotoShop


            New ...
Social Search / SEO
ADD SOCIAL LINKS TO YOUR WEBSITE!
Use Social Aggregators/Bookmarking including
FriendFeed, Digg, Stumb...
Maintain Your Accounts
Setup key social aggregator accounts to
automatically update your content feeds across
networks
All...
Single User/Multiple Accounts




      http://www.ping.fm/
Multi User/Multiple Accounts




  http://www.hootsuite.com/
      **Integrates with Ping.FM**
Build Your Audience

Build your network by using
existing email lists

Export your contacts, or use an
email extractor pro...
Invite Your Friends




Copy and paste email addresses from .TXT file or

Use “Find on other networks” to import from AOL, ...
Invite Your Contacts

                  Facebook allows you to:

                  - import contacts

                  - ...
Join the Conversation
Social media can be compared to a “cocktail
party” that never ends

You can join in the conversation...
Know Your Network




Once you’ve made connections you can use visualization and
            other tools to track relation...
Be Interesting
Post content regularly, text, articles, video,
photos, blogs, etc.
Participate in group discussions
Keep to...
Keep Listening
Once you setup your accounts and establish a
baseline continue to monitor activity and
progress

Goal is to...
Questions?
“AlexInsideMedia”
Thank You!
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Socializing memories

  1. 1. Socializing Memories: Growing Your Business with Social Media Alexandra Gebhardt Chief Social Strategist Inside Media Networks
  2. 2. What is Social Media? Technology Powered Storytelling
  3. 3. Today’s Memories Powered by technology Stored online via: Photo Sharing Sites Blogs Micro-Blogs (Facebook/Twitter) Documented by Users at All Age Levels
  4. 4. A New Communication Tool Print Broadcast E-mail Direct Mail Social Media
  5. 5. Social Media: So What? Why should I care? Too much Noise! Privacy? Not enough Time! Drain on Resources! Not Productive! How will it help my business?
  6. 6. The Facts 2/3 of the G lobal Internet Population VisitsGlobaociaNetworkedtworks S l Faces & l Ne ces, 2009 Pla ~Nielsen,
  7. 7. The Facts
  8. 8. The Facts
  9. 9. The Facts On October 12, 2009 n Flick r Photos Reached 4 Billio
  10. 10. The Facts Flickr is not #1... 1 . ImageShack = 20 Billion 2. Facebook = 15 Billion 3. PhotoBucket = 7.2 Billion 4. Flickr = 4 Billion Total World Population = 6.8 Billion
  11. 11. The Facts If Facebook were a country it would be the 4th largest in the world. 1. China 1,341,299,729 2. India 1,171,575,763 3. USA 308,127,699 4. Facebook 288,798,840 09 World Population as of 10/20/
  12. 12. The Facts
  13. 13. The Facts
  14. 14. Top Social Media Sites 1. Facebook: http://www.facebook.com 2. YouTube: http://www.youtube.com 3. MySpace: http://www.myspace.com 4. Twitter: http://www.twitter.com 5. Flickr: http://www.flickr.com 6. LinkedIn: http://www.linkedin.com **August 2009 Source: Alexa.com
  15. 15. Types of Social Networks Social Blogs Bookmarking Wikis Video Sharing (WordPress) (Digg/Delicious) (Wikipedia) (YouTube) Social Prod/Service Microblogs Photo Sharing Networking Feedback (Twitter) (Flickr) (Facebook) (Yelp) Niche Music Chat Networking VoIP Sharing (AIM/iChat) (LinkedIn) (Skype) (Last.FM) Social Social Virtual Worlds LiveCasting Gaming Aggregators (Second Life) (UStream) (XBox 360) (FriendFeed)
  16. 16. How Companies Use Social Media CUSTOMER SERVICE/ MARKETING/PR LOYALTY THOUGHT SALES/LEAD LEADERSHIP/ GENERATION NETWORKING
  17. 17. Integrate Social Media Extend Your Strategy to Include Social Media Marketing / PR = Facebook & Twitter (Links) Customer Service = Twitter & Facebook (Feedback) Lead Generation = LinkedIn (B2B) Education/Thought Leadership = YouTube (Video) Advertising = Facebook & Blogs
  18. 18. You’re Already There Survey your Employees & evaluate your existing networks; Facebook, MySpace, LinkedIn, Twitter, YouTube, AIM, iChat Do you use the built-in email/messaging features of these services? Scan your email inbox and websites you frequently visit to note your colleague’s social media presence
  19. 19. Who Are You? Google Yourself or your Company How others see you online Collect data on key online locations that mention you
  20. 20. Business or Personal? Are your connections mostly personal or business or both? Should you separate your personal from your business contacts? Protecting your Privacy Keep existing accounts or start new ones? Leverage assets you already own i.e. email addresses Create a Corporate Social Media Policy
  21. 21. Secure Your Brand Setup Your Username/Accounts on Multiple Social Services Avoid having others “squat” on your brand or company name Can be done in one place - visit: http://friendscall.me/ http://knowem.com/ http://namechk.com
  22. 22. Check Usernames
  23. 23. Start to Listen Begin searching online for conversations, comments, articles about you or your company using Google or top social sites Key aggregate social search sites include: http://www.socialmention.com/ http://addictomatic.com/ http://www.whostalkin.com/ http://spy.appspot.com/ http://www.samepoint.com/ Take notes of key influencers, websites, blogs who discuss your topic
  24. 24. Social Search Engines
  25. 25. Find Your Niche Monitor social search engines to find online social activity About Your Business Your Competitors Make list of relevant topics, include main and sub-topics i.e. Photos, Scrapbooking, Memories Search Facebook/LinkedIn Groups to find tips and conversations
  26. 26. Create Your Social Brand Once you’ve selected your key social networks and setup a basic account you should take a moment and customize it Most key social sites allow you to customize your background, add images/logo, select a color scheme, and add the descriptive text **TWITTER TIP: http://mytweetspace.com/ This is time well spent to ensure your brand/image 1) expands into your social networks 2) matches your website
  27. 27. Create A Fan Page
  28. 28. Customize Twitter
  29. 29. Customize Twitter
  30. 30. Customize YouTube
  31. 31. Customize YouTube Customize YouTube layout background in PhotoShop New YouTube Channel design is modular and allows for static banner graphics
  32. 32. Social Search / SEO ADD SOCIAL LINKS TO YOUR WEBSITE! Use Social Aggregators/Bookmarking including FriendFeed, Digg, StumbleUpon Join Groups, enable RSS/email notices List yourself and your company in key directories including: http://www.twellow.com/ http://wefollow.com/ http://hashtags.org/ http://www.twibes.com/
  33. 33. Maintain Your Accounts Setup key social aggregator accounts to automatically update your content feeds across networks Allows you to update your status in one location and broadcast the message across several social sites Use a Community Browser such as: http://seesmic.com/ http://www.flock.com/ http://www.twhirl.org/
  34. 34. Single User/Multiple Accounts http://www.ping.fm/
  35. 35. Multi User/Multiple Accounts http://www.hootsuite.com/ **Integrates with Ping.FM**
  36. 36. Build Your Audience Build your network by using existing email lists Export your contacts, or use an email extractor program i.e.e3 Software’s Direct Mail Most social networks allow you to invite contacts by importing contact lists Create a .txt file with email addresses separated with commas
  37. 37. Invite Your Friends Copy and paste email addresses from .TXT file or Use “Find on other networks” to import from AOL, Yahoo, or GMail
  38. 38. Invite Your Contacts Facebook allows you to: - import contacts - search email - find on Facebook - search by location - import your AIM You can create groups and assign privacy to each Includes phonebook!
  39. 39. Join the Conversation Social media can be compared to a “cocktail party” that never ends You can join in the conversation at anytime, listen to other conversations, or share discussions Be direct, introduce yourself, don’t spam! Ask for help, help others Study the popular influencers in your desired target group
  40. 40. Know Your Network Once you’ve made connections you can use visualization and other tools to track relationships. http://nexus.ludios.net/
  41. 41. Be Interesting Post content regularly, text, articles, video, photos, blogs, etc. Participate in group discussions Keep topics on target with focus of audience Use browser plug-ins to automate link sharing i.e. HootSuite’s “Hootlet” Share links with commentary Give credit to others, use #hashtags Run Contests & Promotions
  42. 42. Keep Listening Once you setup your accounts and establish a baseline continue to monitor activity and progress Goal is to get qualified, engaged followers & fans, not just a large number of people you may never meet Use social monitoring and tracking services, third party & on each site Respond to direct messages
  43. 43. Questions? “AlexInsideMedia”
  44. 44. Thank You!
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