HP Evaluation


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HP Evaluation

  1. 1. Hannah Precelton 6154
  2. 2. In what ways does your media product use develop orchallenge forms and conventions of real mediaproducts?Our documentary follows many codes and conventions of real media products forexample, We used vox pops from students within The Sixth Form College, Solihull. wehad witnessed an example of this when watching Super Size Me.Another convention we used which we noted from The Morgan Spurlock documentarywas the fact that the voice over gives statistics which is supported by visual feedback.Therefore if can be said that Supersize me has influence some of our decisions inelements we used with the documentary Link to opening of documentary
  3. 3. Before our interviews, we included an establishingshot. This is common practice as it strengthens thespoken narrative. It’s something Grierson definedunder the expositional mode as “evidentiary editing”as it gives support in visual format to the voiceover. During our filming process you can see we improved upon shot composer, as the picture belowThe vox made up our fast pace demonstrates what our original vox pops looked like in comparison to the above where we learn thatmontage and from what Bill framing was importantNicholas 6 different modes ourmontages come from the sovietmontage theory which we haveborrowed from within poeticmode.
  4. 4. Occupying just over half the frame We made sure for our interviews that there was relevant mise-en-scene because it showsauthenticity and it makes the audience believe in what they say because of their surroundings The use of interview to back up the film makers opinion is an element we have taken from cinema verite. Also the fact that the interviews support the main theme means they are To add to the interview set up. rationale too. We had a Skeleton Oona Stone which adds to the is wearing aStop smoking Small space connotation of a lab coatwebsite open above head biology teacherbehind. Mrs Breeze is in NHS For both of our professional Nurses interviews we made sure we focused uniform on shot composure insuring the experts who were being interviewed looked across the dead space and not directly at the camera. Text Overlay
  5. 5. During our interviews, we included a selection ofcutaways in the form mainly of over the shoulder shots.This classes as archival footage. We were onlyadvised to use a small amount of this but it made ourinterviews more visually stimulating than they would havebeen had we only shown the subject talking on thedocumentary topic. They also strengthen the spokennarrative.The use of this borrowed from within the expositionalmodes introduces important dramatic segmentsas it catches the viewers attention
  6. 6. On a whole our documentary falls under the category of public affairsdocumentary as it’s made in a traditional format because we have chosen toshow it using public service broadcasters , BBC. This type of documentary isknown for investigating and exploring into current affairs.It could also be know that our documentary is polemical because it focuses ona perceived wrong within current society .
  7. 7. This is our final version of our double page spread. A Caption with connotations from words used The title with emphasis on adjective Stand first in larger print Important detail about Documentary scheduleDrop Caps to emphasis the start of the article A Pull-Quote Picture Credit Text in columns Article Credit Consistent House style Smaller Images depicting parts of the interview Footer with magazine name and issue date and page numbersOur article follows most of the conventions specified by other products of a similar nature. But one feature that challenges these standards is thelarger picture of an inanimate object. This is possibly the only occasion in all three of our tasks where challenging a convention has adverseconsequences, because many other magazine adhere to having a person as the larger image.This may be something for us to consider if we were to redo this, however we felt that a picture of cigarettes as the main image really emphasisedthe main theme of the documentary.
  8. 8. How effective is the combination of your main product and ancillary texts? We tried to follow a house style when making the combination of tasks in order for the audience to be able to associate all three as being about one product. We were aiming for a clear brand identity. Therefore as planned to air our documentary on BBC 3, we felt it appropriate to have our double page spread, TV listings in Radio Times because of the association between the two. Although it is questionable that our desired target audience would not themselves read this magazine, we said that they would read their parents copy.
  9. 9. Pull Quote taken direct from interviewee in documentary However with reflection on our magazine article promoting our product the image which we used in the final double pagespread does not actually feature within thedocumentary however it is still relevant to the topic of the documentary. This wasunfortunate for us, thus being that our first choice of image would not place properly in portrait format
  10. 10. To further this and to keep a house style we made the decision to use the samemusic sound bed from within Garage band for both our documentary and our radiotrailer with the aim that it would contribute to the brand identity Music from Radio Trailer Music from documentaryWithin our radio trailer there were sound bites from the documentary itself to continueto establish a brand identity. This hopefully will also enable the audience to associatethe two products.On reflection I feel this was a good decision because it appeared to work effectively
  11. 11. Issues may occur with how well the tasks appeal to their intended audiences.The documentary is probably our best piece, as it has a range of editing techniques which have beenapplied and interviews that present hard hitting information. Therefore, the documentary virtually hassomething to cater for any type of viewer. The radio trailer is similar in many aspects. In the brief 30seconds that it plays, it contains a montage of voiceover and documentary sound bites, this is exampleof fast editing which we have used in order for the radio trailer to be attention grabbing. With regards tothe double page spread problems may arise when looking at the chosen magazine for our article to bepublished in although it follows suit with us airing our documentary on BBC3, the Radio Times is not amagazine frequently read by our target audience (teenagers). Therefore on reflection if we were torepeat it’d be suggested we look for a more suitable magazine to aim directly at our target audience Overall, I think our ancillary tasks combine with our documentary quite successfully. They look andsound as if they have a brand identity, and are clear and effective when promoting the program thiscan also be seen by the audience feed back results
  12. 12. What have you learnt from audience feedback? To gather our audience feedback, we produced a simple questionnaire, asking fellow students to rate our products overall, and also on how appropriate they were. These are the results for our final product. Overall Documentary Score 12 Amount of people 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 Score out of ten From the bar chart we can tell that our documentary was believed to be average because 11 out of 23 people rated our documentary 7/10.These results tell us that our documentary was not thought of as poor this is shown by us not receiving anything below 4. On the other hand students believed if given the chance there was still elements which we could improve upon as 10/10 was not scored. We believe that that score was adequate for our documentary although we would have liked higher
  13. 13. Information The following bar chart shows Establishing shots what codes and conventions from Proffessional Interviews the people in our audience feedback questionnaire stated we Vox Pops had used. Mise-en-scene 0 2 4 6 8 No. Of PeopleWhen asked if we have effectively developed Out of those 9 people, 5 specified what exactly we any codes and had developed effectively . conventions in the 90% believed that our interviews were a point indocumentary we found which we had effectively developed. 10% said they the following: 9 people thought that it was the cutaways which was asaid we yes, 12 said no convention which they noted that we had effectively developed
  14. 14. The following pie chart represents whether or not students thought the ancillary tasks which we produced effectively promoted the documentary. Overall unfortunately 39% of people we asked believe that the radio trailer and double page spread failed to effectively promote our documentary. However 61% believe that our ancillary tasks did work successfully in promoting our documentary. No When asked if they thought our 3 tasks had a clear defined brand identity. The pie chart on the left shows that 78% believe that our 3 products did but 22% of the 23 people we questioned disagreed.From the verbal feedback we received it was noted that the documentary had good sound quality and that the choice of music was appropriate as it was insistent which create tension. Furthermore we were informed that our interviews were very informative and that the mise- en- scene and shot composure were of high standard. A point raised in the verbal feed back about our documentary was that there seemed to be an inconsistence, with questions appearing on screen and the voice over asking the questions. In addition with regards to the double page spread it was advised that if we had the chance to edit/tweak our tasks that the photograph of the cigarettes shouldn’t be the feature image. These are bothpoints we would take on board as improvements if we were to repeat this project. Unfortunately ourquestionnaire lets us down because it didn’t clearly enable us to gain enough qualitative data with the audience’s opinions. A question was asked about target audience however the exacts of target audience was not specified.
  15. 15. How did you use media technologies in the construction and research, planning and evaluation stage? During all stages of the production we used an assortment of technologies andsoftware, ones which we were both familiar and unfamiliar with. However in our initial research into the project we also used a wide range of technology; this involved theanalysis of existing documentaries our primary internet research. Also throughout we uploaded materials and proof of our work onto Blogger.com
  16. 16. Blogger.com allowed us to organise and share our research and planning with the rest of the group, I feel that this medium was effective way in storing our work as it didn’t involve needing a large quantity of paper evidence. Other than text and images, there is little else Blogger offers in the way of features. However, one technology that was ample and convenient for our research was a scanner, this enabled us to generate digital versions of our the few pieces of paper-based work which we had to produce in order to update our blog.Click logo to go to our blog This internet site was incredibly useful as it enable us to access the work we had done from any computer and I found it easy to deal with but it was a shame it didn’t enable us to upload videos without embedding links from site like YouTube. In our production phase, the video cameras which we used to create the documentary involved fairly new unfamiliar technology. This was convenient as the uploading process was incredibly simple. The convenience of the video cams was they were easy mountable on a tripod meaning we were able ensure that our shots were still and level. As the camera had ports for headphones and a microphone, we were able to monitor the audio, this feature was particularly important to us when conducting interviews as we could monitor and attempt to reduce the background noise. The majority of our post-production took place on an Apple iMac Computer. To me this technology was difficult. Mac’s have a tendency to crash and also simple commandments on a normal computer vary on Apple Macs thus making the tasks more confusing. However once we knew the basics of this revolutionary technology it aided our development in our tasks. This viral video aided us in our research as it allowed us to look at previous smoking documentaries in order for us to decide where to take inspiration from. We watch two in particular Talking Butts and a BBC Horizon documentary by the name of We love cigarettes
  17. 17. In order to edit and produce our documentary, we used Final Cut Express. The software was new to the whole group, this means it took a little time for us to familiarise ourselves with the program and how it functions. Myself , I found it a little complicated at first because of the fact that the programme was quite complex with it’s smaller feature on the other hand the initial main idea of Final Cut was rather simple. This is the layout of Final Cut, the time line above displays the last 3 minutes of our documentary. The bluetracks shown are the visual files whereas the green tracks are the audio files. The timeline also allows clips to be layered. In the canvas in the top right you can see the documentary title which appears at the end of the fiveminute montage. The middle screen is the viewer it allows pre-screening and trimming of video and also for titles to be added therefore it’s purposes are to adjust and modify. On the left, the browser contain the raw footage which we transferred in from where saved during our recording process.
  18. 18. The first thing we did was part of our post-production which involved having to Log and Transfer our clips, during which we looked through and selected the most appropriate footage which we thought we could make the most of. To access this we went to file Log and Transfer then the image on the right appeared. Once ourfootage had been selected, organised and considered suitable for use, it appeared in the Browser; and was available for us to use anywhere in our sequence.
  19. 19. For our over the shoulder shots it can be seen that we used a feature which enabled us to alter the speed. The reason we applied this feature to our documentary was to use the footage as a cutaway thus meaning it didn’t need to be on screen very long and we wanted to make sure our audience got the information we wanted to convey. In our final editing stage in order to professionalise our documentary, we went to Modify, Audio and applied Normalization Gain to all our clips. Thisfeature of Final Cut allowed us to ensure that we had a consistent sound level across our documentary. We decide to apply a constant -5 across the board.The smaller features within Final Cut were a tad complex to find however they enabled us to fine tune our documentary
  20. 20. We then added video transitions to the clips, by dragging them from the viewer tothe rough position on the timeline. We watched the edit through a couple of times,and tweaked where needed. They then appeared on the time line as grey rectangles Also in order to make sure during our editing process that the footage stayed in sync with the audio, there was a special function which we had to enable, seen on the left called linked selection. But in order to make sure our transitions worked when we replayed them we had to make sure when a red line appeared we made sure we rendered the footage so it would play smoothly.
  21. 21. In order to follow conventions, we insured our interviewees names appear onscreen in for of text overlays. This making them identifiable during the rest of the documentary. We did this editing within the viewer. To change screens we had to select the controls tab. It enabled us to write our desired text, change the font, its colour and adjust the size to coincide with our documentary.As it can be seen here between the experts it is much more effectivewhen the name is shown. Also having the chance to insert two textsallowed us to be able to write the experts name on the top line andthen underneath in a smaller font size, their job description
  22. 22. This tool bar appeared in the bottom right of the final cut screen. It enable us to do a variety of different commands This function serves to select it enables you to move footage around and select transitions and other extras to add to the footage On the right is the sound level. Throughout the documentary we had to ensure that we monitored this as we didn’t want to have any extremities in our documentary sound level. The appropriate level of sound which we were searching for was green going into yellow.This is another function we used in ourproduction stage this function enable usto cut up our footage so we couldselect the appropriate from what wehad filmed to use within ourdocumentaries
  23. 23. Garage Band When it came to the production of our radio trailer, we chose to use GarageBand, an apple Mac program as it is fairly simple to use however it fulfils our needs. Combining segments of audio New tracks appear on different line this is a simplified version with just two tracks Background music from which we were able to select our backing track Directly records a new track
  24. 24. The image above show 5 back to back clips. The tracks contains chunks of audio from different sources there is a variety of soundbites from the documentary and Voiceover. These were easy to insert as it involved dragging into a timeline much like Final Cuthowever Garage Band is much more accessible. Furthermore we also picked a music track in which we repeated throughout the 30 second trailer. This track we also used within our documentary Adjusting the sound was easier than Final Cut and in my opinion aided the success of the production of our radio trailer . We were easily able to adjust the left and right panning of sound and also each individual track had a volume slider this therefore allowed us to lower the volume of the backing track so it didn’t overpower the information relayed in from the voiceoverViewing the track in this format allowed us to get a close up of the variation in the audio in case we need to make adjustmentsto make the sound consistent.
  25. 25. In Design This function was useful for us when we needed to tweak our Multi tab side bar which is spread customize able to users needsToolbarwhichcontainsdifferentcursoroptions Although Adobe InDesign it is not the most straight forward Desktop Publishing package available, We used it because precision it allows you create when used properly.
  26. 26. When designing our magazine article we used Adobe InDesign Colour picker was used from this software to insure a consistency of colour with box a pull-quoteInDesign works on the of Placing imagesinto frames in the document, so that theyare still linked to the original file. Althoughwe used this technology at AS Imyself, found it challenging as the softwareisn’t self explanatory. Although the text is incolumns like you would see in a normaldouble page spread it isn’t level and drastictweaking is needed. However the softwareallows our double page spread to lookrelatively like a everyday newspaper spread