A2 Media Coursework Evaluation Questions 1-3 Alex Breeze 5209
Decision on subject for documentary.Smoking:We decided to choose smoking as out topic because it is currently the second largest killernext to heart disease in the UK. We have a large amount of resources specific to this areaand feel it it’s the best decision as out documentary topic.Target audience for your piece-We will be targeting 16-26 year olds. We have decided to target this age range becauseyounger people are largely influence to start smoking without having a complete knowledgeon the risks and dangers related to smoking.We are going to target men and women equally avoiding gender stereotyping.The classes we will be targeting will be B, C1 and C2 because these are the classes ofpeople which watch documentaries.Young 16-26 year old men and women, classes B,C1 and C2The Channel we will be broadcasting on will BBC Three at around 8:00 PM. We havedecided to choose BBC Three because its target audience is similar to who we are targetingfor our documentary. Also BBC Three shows a large variety of shows includingdocumentaries.We have chosen to air the documentary at 8:00 PM because BBC Three has aired similardocumentaries at this time.The Radio trailer will be broadcast on BBC Radio 1 as it also targets a similar audience towho we are targeting. Also the BBC generally advertises its own programmes on its RadioChannels.The final decision was to pick which magazine we wanted our double page spread to be in.We settled on The Radio Times as it has done many articles on BBC shows and looked likethe best choice available.
In what ways does your media product use, develop or challenge forms and conventions of real media products? Voice over Establishing shot Real footage of events Conventions found in professional Archive footage/stills documentaries. Interviews with experts Interviews with public (Vox Pop views of the people) Text/graphics Sounds (Non- diegetic) e.g. music that has been added Visual coding (Mise en scene)
Montage and ExpositionMontage is a technique from the poetic mode in film editing where you have aspecific sequence of short edited clips. It is generally fast paced and bombardsthe viewer with information hopefully interesting them causing them to continuewatching the documentary. We thought it was a vital technique to be included inour documentary because so many of the ones we analysed made use of thisfeature. An example of a documentary that also used Montage was ‘Super SizeMe’ we found this to be an effective feature.Exposition- Occurs at the beginning and introduces the important themes of thefilmIt creates viewers first impressions and introduces the viewer to the content.We have created a public affairs documentaryProbably the most traditional of documentary formatsUsually shown by public service broadcasting channels. BBC Channel 4 etc.Normally investigate/ explore current affairs issues. In our case the dangers ofsmoking.Can often be polemical – drawing attention to a perceived wrong – and can havesignificant impact
Using forms and conventions typical to documentaries Example of voice over used in our documentaryVoice over is a common production techniqueand is an example of non-diegetic soundbecause the speaker can’t be seen on screen.Voice over was present in all of thedocumentaries we viewed during the initialplanning stage. It’s a convention which iswidely used and we thought necessary for ourdocumentary. Example of the original voice over script for our documentary.
Sounds (Non Diegetic) Screen shot of Garage Band for the Mac. This is the track we used for out documentary and trailer. We made the track in garage band and then exported it for use in Final Cut Express.The use of Garage Band was an important choice when it came to creating ourbacking track. Garage Band features royalty free loops and tracks which meant wedidnt infringe on any copyright when using them as part of our documentary and radiotrailer. Another typical convention of a documentary was a sound track (background music). The backing track helps convey mood and I think we picked an appropriate track for use with both the documentary and trailer. A back ground track also keeps the viewer interested in more lengthy sections of video and speech.
Shot composure (Mise en scene) Professional interviews The shot composure was very important to us and we attempted to follow Interviewee looking common conventions when setting up across the dead our interviews with the professionals, all space of which are shown. The correct Mise en scene in a professional interview provides the audience with confidence when taking in the given information. This is because what they say is Wearing a lab coat for believable due to their knowledge in the authenticity topic area.Prop Skeleton. Used to showmedical nature of the interview. Graphic used toEmphasises specialisation introduce interviewee on NHS nurses screen. No need for uniform provides voiceover authenticity Computer displaying the NHS stop smoking websiteBoth professional interviews follow specific codesand conventions found in many documentaries asshown. An example of a documentary that includedthese is supersize me where interviews frommedical experts were also used.
Shot composure (Mise en scene) Vox pops Common background used for our Vox Pops. Choice of location was important as to avoid large amounts of background noise Interviewee looking across the dead spaceVox Pops are the popular opinions of thepublic. We found them an effective way toconvey opinion to the viewer. They wereused in all of the documentaries we viewedduring the research stage of the courseworkso chose to include them in ourdocumentary.
Establishing Shot The establishing shot is another example of shot choice used in our documentary. What this does is show the viewer a quick introductory shot to where we were. It establishes the environment of a show or scene. Once again this was a common feature in many of the documentaries we viewed during the research stage. We thought it was important to include and worked out effective as we had voice over run over the top explaining where we were and what we were going to do.
Archive Footage, Over the shoulder shot Both of the screenshots are examples of archive (found footage). We decided to capture them using an over the shoulder shot to reduce the amount of full screen found footage. It also shows a student viewing theOne of two examples of an resources which emphasises the accessibilityNHS stop smoking advert. of the content.These were used to try anduse a shock tactic todiscourage smokers. Anover the shoulder shot was Another example of an over theused to capture the video too shoulder shot where we have amake it look less like found student browsing the NHS stopfootage and make I flow smoking website.better with the other over the In the documentary this footageshoulder shots used in the was used as a cut away anddocumentary. was sped up to provide variety and keep the audience interested.
Text and Graphics Text and graphics is a common technique and convention used in many of the documentaries we viewed during the initial planning stage, they were also used in supersize me which we analysed in detail. Text and graphics are used to vary the transfer of information to the viewers. We found they provided an interesting mix of variety and kept the viewers attention. The two graphics above were used to introduce the professional interviewees on screen meaning we didn’t have to use voice over all of the time. We also used a slight drop shadow to make the words stand out better against the backgrounds. The graph is used as a cut-away it is an example of a visual aid were the voice over explains the findings while it is on screen. It provides an easier way for the viewer to absorb the given information. It is showing the increase in young people smoking in Britain regularly. It also provides % of males and females. The final graphic used in the piece was at the end of the five minute introduction where the title appeared in a type writer style.
Double Page Spread We chose to follow one of the Radio Times layouts we were provided during in lesson time. Since we were broadcasting on the BBC we decided to choose the Radio Times as they generally both go together. We followed many of the codes and conventions typical to a radio times article and feel that it appropriately represents our documentary. Choice of colour Change of text emphasises the emphasising the Title in block word capitals word Full page Caption imageQuotes fromdocumentary Drop Capitals Caption PhotographerColumns Page Numbers
How effective is the combination of your main product and ancillary texts?I personally felt that our three media products (main productand ancillary texts) were an effective combination andachieved our goal as having a unified style. To do this wedid simple but effective things. For example we used thesame backing track for both the documentary and the radiotrailer. We also took snippets of the professional interviewsand Vox pops and incorporated them into the radio trailer.We emphasised a time, date and channel in both the doublepage spread and radio trailer. If someone was to listen tothe radio trailer and then watch the documentary they wouldbe able to recognise which parts have been used.Since we chose the BBC as our broadcaster we had tochoose the appropriate channels and magazine to use. WeChose to use BBC Three as our channel because itprovides to our target audience and we also chose Radio 1as it also provides to our target audience. As for our doublepage spread there was a clear choice and this was TheRadio Times as most BBC programmes have articles in thismagazine.I think out of all three pieces the Documentary itself was thestrongest media product . I think this because it was at thecentre of the entire task and did have a much higher level ofinput from us all. Having said this I think all three piecescompliment each other well.
The article had a house style which effectively represented the topic of our documentarymaking use of colour to emphasise dirt. While also incorporating images of ourprofessional interviewee and a full page image of some cigarettes captioned ‘DeathRow’. I think it works well for our target audience by being more colourful and includinglarge pictures. We had to be careful as to not make it to text heavy as this would not suitour target audience.This layout was chosen as it seemed very common in many of the Radio Times articleswe were provided with. As mentioned on slide 9 it also incorporates many conventionsand features typical to a magazine article. I think all of this adds up to create an authenticpiece that works well with the other products.
What have you learned form your audience feedback We collected audience feedback by creating a basicquestionnaire which provided us with the necessary information. This questionnaire was then distributed to a class of 24 who viewed all 3 media products. How would you rate our documentary our of 10?
Is there a clear brand identity?Is the radio trailer and article effective inpromoting the documentary? Did we successfully follow or challenge any conventions?
Audience feedback resultsWe distributed the questionnaire to a class of 24people, 15 of which were Male and 9 were Female.Our highest overall documentary score was a 9while our lowest was a 4. Our average score was a7.18 people voted yes on there being a clear brandidentity while 5 said No.14 people said that the radio trailer and the doublepage spread were effective at promoting thedocumentary while 9 said they werent effective.20 people said we did successfully follow andchallenge codes and conventions while 4 said wedidnt.The main criticism that reoccurred on the mostquestionnaires that the music overpowered the VoxPops.