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Mobile App Essentials
Media Strategist | Alex.Guibord@Gmail.com
Alex Guibord
Mobile Apps: Not All Phones
Created Equal
Apple
Android
≠ ≠
BlackBerry
Mobile Apps: Defined
Mobile app: a software application designed to run natively
on a mobile operating system for smartpho...
App User Demographics
Source: Pew Internet
Where Does Mobile Marketing Fit?
PROS
o Allows deeper engagement with
brands
o Loyalty strategy can be implemented
o Offer...
App Business Models
o Free: Distributing apps—both basic and full
versions—free of charge
o Premium: The upgraded version ...
Web Applications on Mobile
o Web applications are often referred to as ‘thin’ or
‘shallow’
o A thin application is softwar...
@AlexGuibord
Mobile App Essentials
Mobile App Essentials
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Mobile App Essentials

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Alex Guibord shares essential facts about mobile applications.

Published in: Business, Technology
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Transcript of "Mobile App Essentials"

  1. 1. Mobile App Essentials Media Strategist | Alex.Guibord@Gmail.com Alex Guibord
  2. 2. Mobile Apps: Not All Phones Created Equal Apple Android ≠ ≠ BlackBerry
  3. 3. Mobile Apps: Defined Mobile app: a software application designed to run natively on a mobile operating system for smartphones, tablet computers and other portable devices o There is no cross pollination in ‘native’ applications o Applications assess several functions and information from the handset including: - GPS - Address book for e-mail SMS - Calendar - Map - Accelerometer - Camera
  4. 4. App User Demographics Source: Pew Internet
  5. 5. Where Does Mobile Marketing Fit? PROS o Allows deeper engagement with brands o Loyalty strategy can be implemented o Offer consumers immediate access to your brand o Allow for continued communication (e.g. push notifications) CONS o Needs to be installed o Instalment strategy is essential (click to download, SMS, social) o Development team needed to continuously update with new OS o Submission and approval required for distribution via app stores
  6. 6. App Business Models o Free: Distributing apps—both basic and full versions—free of charge o Premium: The upgraded version of an app (with advanced features) offered at a cost o “Freemium”: Giving away a digital product or service, but a premium is charged for advanced features, functionality or virtual goods (e.g. lite vs. pro versions)
  7. 7. Web Applications on Mobile o Web applications are often referred to as ‘thin’ or ‘shallow’ o A thin application is software coded in a browser- supported programming language (such as JavaScript) o Reliant on a common web browser to render the application executable o Many applications used today are not in fact applications — but rather a combination of native/open
  8. 8. @AlexGuibord
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