About I am an Entrepreneur with a track record of transforming ideas into profitable businesses. I am currently working as a consultant for others specializing in my passion for brand development and strategy. I assist & work alongside design creatives developing core brand DNA and positioning from the ground up. I am based in Auckland, New Zealand. I am particularly excited by – neuro-marketing, brand archetypes, the power of the emotions and the subconscious in purchase decisions, the rapidly evolving music industry model, design, art, DJing, start-ups, social network media, evolving youth culture, music, humanistic psychology, strategy - everything is strategy, patterns of human behavior.