Information Behavior of HBCU      College Students: An Exploratory Case Study    Alex Gorelik, Anton Bezuglov         Bene...
Information Literacy• Essential• Personal• Inadequate
Wilson’s (1994) Model of information behavior
Study objectives:• Explore the elements of the Wilson’s  model, focusing on   o “Needs”   o Information seeking behaviors ...
Method:• Scope: Benedict college students from  HASS and STEM (n=43)• Information search task   o Search engine requests i...
Tools• Proxy server intercepts all traffic from  the machine to the Web• If (1) traffic goes to Google Search    Engine an...
Tools
Findingso Reasons for preferring a specific  resource:  o   Speed of access (20%)  o   Reliability / Credibility (17%)  o ...
Findings                                                                        Major of respondent                       ...
Findings                                                                     Classification - Collapsed                   ...
Information behavioro Behavior dominated by considerations of  o   speed of access  o   clarity  o   accuracy  o   conveni...
Information behavioro Demands on sources:  o speed  o straightforward presentation of information
Information behavioro “Success” = ability to quickly match the  answer to the question
Information behavioro About half of those presented with a  “modified” answer failed to detect that  o The necessity to cr...
Information behavioro Students recognize the need to  corroborate the information  o …even if not all of them may decide t...
Information behavioro This study is a “proof of concept”,  what’s next?  o looking at the gap between the self-    reporte...
Questions, please?                     Q?
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Information Behavior Of HBCU Students: A Case Study

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A summary of our exploration of the digital literacy skills of the students at a large HBCU, delivered at the South Carolina Media Educators Association in Oct. 2012.

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Information Behavior Of HBCU Students: A Case Study

  1. 1. Information Behavior of HBCU College Students: An Exploratory Case Study Alex Gorelik, Anton Bezuglov Benedict College
  2. 2. Information Literacy• Essential• Personal• Inadequate
  3. 3. Wilson’s (1994) Model of information behavior
  4. 4. Study objectives:• Explore the elements of the Wilson’s model, focusing on o “Needs” o Information seeking behaviors o Demands on info systems / other sources• Build an exploratory case study of information behavior (at a large HBCU)
  5. 5. Method:• Scope: Benedict college students from HASS and STEM (n=43)• Information search task o Search engine requests intercepted by a server, compiled specifically for the study• Exit Interview• Recorded observations
  6. 6. Tools• Proxy server intercepts all traffic from the machine to the Web• If (1) traffic goes to Google Search Engine and (2) it contains a keyword, the results of HTTP Get are modified;• The first search result is changed: For instance Solipsism -> Solarism
  7. 7. Tools
  8. 8. Findingso Reasons for preferring a specific resource: o Speed of access (20%) o Reliability / Credibility (17%) o Authoritativeness (17%) o Convenience (15%)o Stem different from HASS, Seniors different from Sophomors / Juniors
  9. 9. Findings   Major of respondent Mass Comm / English Comp Sci / Engineer. Total Count Col. N % Count Col. N % Count Col. N % Dictionary 11 44.0% 10 55.6% 21 48.8% EBSCO web 4 16.0% 1 5.6% 5 11.6% interface Derived ranks of Electronic sources 11 44.0% 9 50.0% 20 46.5% Dictionary Google search 15 60.0% 16 88.9% 31 72.1% Total 25 100.0% 18 100.0% 43 100.0%
  10. 10. Findings Classification - Collapsed   Senior Junior/Soph. Total Count Col. N % Count Col. N % Count Col. N % Dictionary 10 55.6% 11 44.0% 21 48.8% EBSCO web 3 16.7% 2 8.0% 5 11.6% interface Derived ranks of Electronic sources 10 55.6% 10 40.0% 20 46.5% Dictionary Google search 12 66.7% 19 76.0% 31 72.1% Total 18 100.0% 25 100.0% 43 100.0%
  11. 11. Information behavioro Behavior dominated by considerations of o speed of access o clarity o accuracy o convenience / familiarity
  12. 12. Information behavioro Demands on sources: o speed o straightforward presentation of information
  13. 13. Information behavioro “Success” = ability to quickly match the answer to the question
  14. 14. Information behavioro About half of those presented with a “modified” answer failed to detect that o The necessity to critically evaluate and corroborate is trumped by the considerations of speed, clarity and convenience of access
  15. 15. Information behavioro Students recognize the need to corroborate the information o …even if not all of them may decide to do so
  16. 16. Information behavioro This study is a “proof of concept”, what’s next? o looking at the gap between the self- reported level of information literacy and the actual performance on test tasks o comparing the resulting among HBCUs and mainstream academic institutions
  17. 17. Questions, please? Q?

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