"UNPACKED" is a series of client work developed long ago, or work that never saw the light of day. All content has been edited to remove sensitive client data/information/proposals where necessary.
Why "UNPACKED"? It's based on the belief that, like books, the true value of content is manifested only when it's for public benefit, rather than kept in private - on shelves or buried in one's digital device.
This slide deck (an excerpt from a fuller strategic deck) specifically was created to help frame the different ways a brand can pursue the use of a personality/celebrity.
Strategies explored here is of course by no means exhaustive; but merely a point-of-view and an attempt to capture the most common strategies applied.