Should I Be In Strategic Planning?


Published on

This presentation was made to students and advertising interns interested to consider the career path of a Strategic Planner. Also included within this slide deck are my speaking notes as many off-slide points were also made.

Published in: Career, Business, Technology
1 Comment
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Functional areas: E.g. Communications, branding, digital and emerging areas like “customer journey” and “experience”
  • Should I Be In Strategic Planning?

    2. 2. What we could talk about… • What’s the average? • What’s great? • What…me?
    3. 3. What we could talk about… • What’s the average?: Learn P.P.T • What’s great?: Hear T.M.I • What…me?: Take NOT3S
    4. 4. What’s the average? • Pay • Progress • Time
    5. 5. What’s great? Choosing the Right Job The right attitude ALWAYS comes before the right job.
    6. 6. M eaningful experiences ransportable skills T nspiring relationshipsI What’s great? Choosing the Right Job
    7. 7. • Problem solving: Ability to assess a business problem and create a plan • Communications: Ability to write and speak persuasively • Selling: Ability to sell, negotiate, and close a deal • Analysis: Ability to look at a set of data and draw important insights • Team: Ability to mobilise a team to accomplish a meaningful goal • Talent: Ability to attract and develop good talent around you • Risk & judgment: Ability to make decisions and take appropriate risks. About: “Transportable Skills” Job-seekers list: Change “Ability” to “Opportunity” Credit: Brian Fethersonhaugh, Chairman and CEO of OgilvyOne
    8. 8. About: “Meaningful Experiences”
    9. 9. About: “Meaningful Experiences” Speaker notes • The ones that will be most meaningful to you is the ones you will remember the most. • The ones you remember the most will be the ones that results in the strongest emotions. • And the moments eliciting the strongest emotions comes from great success AND great failures. • Do I focus on my strengths? An advise that is more relevant once you have LOTS of experience (read: at least 15 years of working experience) • Invest!: When starting out, you need to invest in "experiences." Fail often. It's the time to do it. Just make sure you learn from it. Each and every time.
    10. 10. About: “Inspiring Relationships” Be somewhere you find somebody you wish to be someday.
    11. 11. AGENCY NON-AGENCY Expert By Experience • Planning Executive • Planning Manager • Senior Planning Manager • Assoc. Planning Director • Planning Director • Group Planning Director • Regional Planning Director By Expertise • By client industry • By consumer segment • By functional area What’s great?: Path of possibilities
    12. 12. “What…me?”
    13. 13. “But I Can’t…” Don’t define your final destination based on how much fuel you have in the car.
    14. 14. “But I Can’t…” Life’s fuel is Experiences.
    15. 15. NOT Sure “You should be in Planning if you are…” “But I Can’t…” Gambling, credit cards, grooming/beauty products, cars, telecommunications, Government e-procurement systems, facilities like racing circuits, nation branding (tourism), executive education, sweetened condensed milk, cinema, lubricants, F1, electroni cs, pharmaceuticals
    16. 16. “But I Can’t…” Speaker notes • Planning offers you the opportunity to be exposed to many client industries. • Here’s a snapshot of categories I’ve had the opportunity of working on…
    17. 17. NOT “Smart” “You should be in Planning if you are…” “But I Can’t…”
    18. 18. “But I Can’t…” Speaker notes • "Planners know less and less about more and more" (vs. traditional professionals who know more and more about less and less) • So we'll always be "not smart" in something (and it's OK as long as we do something about that) • Always keep a "rubber band" mindset of your abilities. Failures and mistakes will happen (even for people in PIXAR) • Be aware of self-fulfilling prophesy (absolute descriptions of yourself). You are what you say you are. Beliefs --> Actions --> Outcomes • Be sensitive to your own passions - follow that passion extensively - apply your passion as a lens to solve work challenges ("Confessions of a shopaholic")
    19. 19. NOT Sherlock “You should be in Planning if you are…” “But I Can’t…”
    20. 20. “But I Can’t…” Speaker notes • "Not good at coming up with solutions to problems"? • It's OK - then be the best damn DIAGNOSTICIAN you can be (think: House MD) • Craft problems in a way that will allow for a solution • The quality of the solutions we come up with will be in direct proportion to the quality of the description of the problem we're trying to solve.
    21. 21. Final Words It’s not WHO you are but WHAT you do with who you are that matters most. Speaker notes • Nick Vujicic: Man with no arms or legs can play football, swim and surf • There may be a 100 things you can’t do. But make the decision to focus on the tens or hundreds of thousands of things you CAN do.