Cycling promotion
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Cycling promotion

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Tribesport

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  • http://tomhalltravel.wordpress.com/2010/07/29/silly-ways-to-use-the-london-cycle-hire-scheme/В конце лета в Лондоне начала действовать городская система проката велосипедов. Событие широко обсуждалось Интернете. Один из блоггеров предложил способы глупого использования брендовых велосипедов. Для продвижения сайта можно воплотить идеи в жизнь.Особенно интересно было бы организовать путешествующий велосипед.
  • Велосипед-путешественник.Личность велосипедиста отсутствует. Повествование ведется от лица велосипеда.
  • London cycle hire scheme: Each cycle is ridden by many people who don’t know each other. Tribesports can give them opportunity to live a message to the next rider(s). Adjusting a small notebook with a pencil to the bike, “Shout at the next”, “Cyclists sayings”.Repair schemes: when smth breaks, and the bike is given to be repaired (or a cyclists waits on the road for the repair person) there is a chance to adjust a sticker on a repaired bike about reviewing, or choosing high quality parts.
  • На входе в каждое метро стоит этот стенд, показывающий работу линий метро (линии часто ломаются, поезда могут начать ходить нерегулярно, на выходные перекрываются несколько линий метро).
  • To encourage people writing reviews for the bikes. There are so many bike park places in London, and all full of bikes. It’s a perfect place for communication with cyclists. Tribesports can put an advert near cycle stands, on the trees, or at cycle stands saying that a person, who wants to steal a bike is so confused which one to chose and asks people to recommend one. “I want to steal a bike! But not sure which one to choose... I almost got my hands on this mountain one, but probably it’s not my size. Tell me which one is better!”
  • Stickers for t-shirts/backpacks or t-shirts:“100 horse power, 1 human power” “Cycling Psycho” 

Cycling promotion Cycling promotion Presentation Transcript

  • How to engage with internet community
  • Boris-Twitting bike travels
    • To go to Paris, Madrid, Prague…
    • To take a photo with Paris Bikes,
    Eifel Tower, Moulin Rouge …
    • To meet Armstrong
    • To be repaired in another country
    • To check out some apps and devices
    • To have a ride in gondola in Venice
    • TO TWIT AND BLOG ABOUT ALL THESE!
  • Tribesports and Boris bikes
    • Leaving the message to the next rider
  • Promoting tribesports cycling in tube
  • Bike ideas
    • Bike drummer
    The bicycle transforms into a drum
    set in 20 minutes
    • Flash-mob: singing cyclists
    • Just hot tribesports branded cyclists on rides and festivals
    • As tattoos are popular among cyclists to produce temporary “cycling tribe” tattoo
  • Encouraging review the products
    Stickers for bikes
  • Encouraging communication
    • Bike parking places are good for communication
  • Cyclists VS Drivers
    Stickers for the back of the shirt/backpack:
    “100 horse power, 1 human power”
    “Using manual transmission”
    “20 speed manual transmission”
    “15 miles/hour = 500 calories/hour”
    “Don’t touch horses, get on bike”
  • Cyclists VS Drivers
    Stickers for cars